Future Spirits Launches Internal PR Media - Sharing Practical Knowledge to Improve Organizational Engagement
Future Spirits, provider of the internal newsletter app SOLANOWA, has launched 'Vibes Bible', an owned media for internal PR staff. It shares practical knowledge on improving organizational engagement.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 18:26 (127h 55m after Collected)
Future Spirits Co., Ltd. (Headquarters: Shimogyo-ku, Kyoto City, CEO: Dai Takako), provider of the web internal newsletter app 'SOLANOWA' used by over 1 million people cumulatively, launched 'Vibes Bible', an owned media for internal PR staff and executives, on April 8, 2026.
In this media, we share practical knowledge to increase organizational engagement through interviews with professionals in various fields.
April, a time when new employees join and personnel transfers overlap, is a period when the state of an organization changes significantly. At this timing, this media provides hints for visualizing the value (passion, empathy, story) existing within the company and spreading it to the entire organization.
The media that visualizes the organization's 'Passion': 'Vibes Bible'
Internal PR Media 'Vibes Bible'
Media launched by SOLANOWA that shares practical knowledge on internal PR.
◾️ Changes and Challenges in Internal Communication
With the spread of remote work and full flex-time, working styles in companies have diversified.
On the other hand, challenges have become apparent in many companies, such as:
- Internal newsletters are not read
- Corporate culture does not permeate
- It is difficult to create a sense of unity in the organization
SOLANOWA is used by over 1 million employees cumulatively, and while facing these user companies, we focused on the common issue that value within the organization (people, events, culture) is buried without being visualized.
◾️ Purpose of the Media
This media 'Vibes Bible' is based on the concept of 'Work-Life Vibes' advocated by SOLANOWA.
We provide practical knowledge to evolve the role of internal PR from 'information dissemination' to activities that find organizational value, verbalize it, and spread it as empathy.
* 'Vibes' in this release is a concept referring to employees' autonomy, passion, and organizational engagement.
◾️ Features of the Media
'Masters of Vibes' are people who work while feeling the passionate feelings welling up from inside, and who have naturally spread those vibes to their surroundings. With interviews with such masters at its core, we aim to be a media where internal PR staff can learn 'how to find and spread the organization's vibes'.
We will develop content based on the following themes:
- Organization management that increases productivity even in distributed teams
- The moment an individual's 'Passion (Vibes)' increases and its reproducibility
- Practical knowledge for internal PR to create organizational empathy
The Vibes Navigator (Editor-in-Chief) is Akio Okubo, the head of the SOLANOWA Business Division, who conducts interviews while traveling across the country in a mobile interview base 'Vibes Conference Room' (a modified van).
◾️ Published Content (Excerpt)
1) Organization management that achieved 5x productivity even with a distributed team
Introducing a case study that significantly improved team productivity in a van life x full flex environment.
https://solanowa.jp/vibes/solanowa_okubo
2) PR is a job that defines 'WHAT', not 'HOW'
A practitioner who changed careers from a news reporter to university PR talks about the essence of PR strategy realizing organizational change.
https://solanowa.jp/vibes/kuas_yamamoto
3) What is content design that moves employees' hearts?
A video director talks about 'emotional design' and the role of creativity in internal communication.
https://solanowa.jp/vibes/akai
SOLANOWA Business Manager Akio Okubo (Achieved 5x productivity in a distributed environment)
Kyoto University of Advanced Science Professor Nami Yamamoto (Director of University PR Center)
Video Director / Film Director Koji Akai (Practitioner of expressions that move hearts)
◾️ Concept 'Work-Life Vibes'
This media is based on the 'Work-Life Vibes' concept advocated by SOLANOWA.
At SOLANOWA, we do not separate work and life, but emphasize a state where fulfillment in work leads to fulfillment in life. We believe that sustainable engagement improvement can be achieved by drawing out individual autonomy and passion and spreading them to the entire organization.
* 'Work-Life Vibes' is currently pending trademark registration.
In this media, we share practical knowledge to increase organizational engagement through interviews with professionals in various fields.
April, a time when new employees join and personnel transfers overlap, is a period when the state of an organization changes significantly. At this timing, this media provides hints for visualizing the value (passion, empathy, story) existing within the company and spreading it to the entire organization.
The media that visualizes the organization's 'Passion': 'Vibes Bible'
Internal PR Media 'Vibes Bible'
Media launched by SOLANOWA that shares practical knowledge on internal PR.
◾️ Changes and Challenges in Internal Communication
With the spread of remote work and full flex-time, working styles in companies have diversified.
On the other hand, challenges have become apparent in many companies, such as:
- Internal newsletters are not read
- Corporate culture does not permeate
- It is difficult to create a sense of unity in the organization
SOLANOWA is used by over 1 million employees cumulatively, and while facing these user companies, we focused on the common issue that value within the organization (people, events, culture) is buried without being visualized.
◾️ Purpose of the Media
This media 'Vibes Bible' is based on the concept of 'Work-Life Vibes' advocated by SOLANOWA.
We provide practical knowledge to evolve the role of internal PR from 'information dissemination' to activities that find organizational value, verbalize it, and spread it as empathy.
* 'Vibes' in this release is a concept referring to employees' autonomy, passion, and organizational engagement.
◾️ Features of the Media
'Masters of Vibes' are people who work while feeling the passionate feelings welling up from inside, and who have naturally spread those vibes to their surroundings. With interviews with such masters at its core, we aim to be a media where internal PR staff can learn 'how to find and spread the organization's vibes'.
We will develop content based on the following themes:
- Organization management that increases productivity even in distributed teams
- The moment an individual's 'Passion (Vibes)' increases and its reproducibility
- Practical knowledge for internal PR to create organizational empathy
The Vibes Navigator (Editor-in-Chief) is Akio Okubo, the head of the SOLANOWA Business Division, who conducts interviews while traveling across the country in a mobile interview base 'Vibes Conference Room' (a modified van).
◾️ Published Content (Excerpt)
1) Organization management that achieved 5x productivity even with a distributed team
Introducing a case study that significantly improved team productivity in a van life x full flex environment.
https://solanowa.jp/vibes/solanowa_okubo
2) PR is a job that defines 'WHAT', not 'HOW'
A practitioner who changed careers from a news reporter to university PR talks about the essence of PR strategy realizing organizational change.
https://solanowa.jp/vibes/kuas_yamamoto
3) What is content design that moves employees' hearts?
A video director talks about 'emotional design' and the role of creativity in internal communication.
https://solanowa.jp/vibes/akai
SOLANOWA Business Manager Akio Okubo (Achieved 5x productivity in a distributed environment)
Kyoto University of Advanced Science Professor Nami Yamamoto (Director of University PR Center)
Video Director / Film Director Koji Akai (Practitioner of expressions that move hearts)
◾️ Concept 'Work-Life Vibes'
This media is based on the 'Work-Life Vibes' concept advocated by SOLANOWA.
At SOLANOWA, we do not separate work and life, but emphasize a state where fulfillment in work leads to fulfillment in life. We believe that sustainable engagement improvement can be achieved by drawing out individual autonomy and passion and spreading them to the entire organization.
* 'Work-Life Vibes' is currently pending trademark registration.