To a world where everyone can enjoy 'another cup' of coffee. The new coffee culture envisioned by HALF DECAF COFFEE
futari style Co., Ltd., operating 'HALF DECAF COFFEE', announced a dream to spread a culture where coffee lovers can enjoy another cup without holding back, thanks to half-decaf options that suppress caffeine while retaining authentic flavor.
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- 📰 Published: April 1, 2026 at 19:10
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futari style Co., Ltd. (Headquarters: Ota-ku, Tokyo), which operates the half-decaf specialized coffee roastery 'HALF DECAF COFFEE', aims to realize a society where coffee lovers can enjoy coffee more freely without worrying about caffeine.
Coffee is a beloved beverage around the world, but many people have experienced things like 'worrying about caffeine if drinking too much', 'wanting to hold back in the afternoon', or 'enduring it even though wanting another cup'.
Half Decaf Coffee proposes a new option that expands the 'freedom to enjoy coffee' as a coffee that allows you to enjoy an authentic taste while suppressing the amount of caffeine.
Our company supports April Dream, an initiative to make April 1st a day to share dreams. This press release expresses the dream of futari style Co., Ltd.
## Background: The 'caffeine problem' that plagues coffee lovers the most
Coffee is an indispensable beverage in daily life, such as during breaks at work or relaxing times.
On the other hand, quite a few people endure 'another cup' because they are worried about their caffeine intake.
Many voices can be heard such as:
- 'I love coffee, but I worry about drinking too much.'
- 'I abstain from afternoon coffee.'
- 'I feel a little uneasy about drinking multiple cups a day.'
To realize a society where coffee can be enjoyed more freely, a new option that considers the balance with the amount of caffeine is needed.
## Purpose: A new coffee habit to enjoy 'another cup'
Half Decaf Coffee wants to spread a coffee culture where coffee lovers can easily enjoy 'another cup' without worrying about caffeine and holding back.
By spreading Half Decaf Coffee, we believe new coffee habits will be born, such as:
- Coffee lovers can safely enjoy multiple cups a day.
- Being able to enjoy another cup of coffee during work or private time.
- Becoming a society where you can choose how to associate with caffeine yourself.
## A new option: The coffee culture of half-decaf
Until now, when you wanted to reduce your caffeine intake, there was a way to choose decaffeinated or caffeine-less coffee.
However, by reducing the caffeine to almost zero, the original taste of the coffee may fade, and it may feel unsatisfying for coffee lovers who 'also want to enjoy the taste'.
Half Decaf Coffee is a new coffee option where you can enjoy the original rich flavor of coffee while keeping the amount of caffeine low.
Enjoying coffee according to your lifestyle while considering the balance of caffeine amounts.
Half Decaf Coffee proposes such a new coffee culture.
Coffee is a beloved beverage around the world, but many people have experienced things like 'worrying about caffeine if drinking too much', 'wanting to hold back in the afternoon', or 'enduring it even though wanting another cup'.
Half Decaf Coffee proposes a new option that expands the 'freedom to enjoy coffee' as a coffee that allows you to enjoy an authentic taste while suppressing the amount of caffeine.
Our company supports April Dream, an initiative to make April 1st a day to share dreams. This press release expresses the dream of futari style Co., Ltd.
## Background: The 'caffeine problem' that plagues coffee lovers the most
Coffee is an indispensable beverage in daily life, such as during breaks at work or relaxing times.
On the other hand, quite a few people endure 'another cup' because they are worried about their caffeine intake.
Many voices can be heard such as:
- 'I love coffee, but I worry about drinking too much.'
- 'I abstain from afternoon coffee.'
- 'I feel a little uneasy about drinking multiple cups a day.'
To realize a society where coffee can be enjoyed more freely, a new option that considers the balance with the amount of caffeine is needed.
## Purpose: A new coffee habit to enjoy 'another cup'
Half Decaf Coffee wants to spread a coffee culture where coffee lovers can easily enjoy 'another cup' without worrying about caffeine and holding back.
By spreading Half Decaf Coffee, we believe new coffee habits will be born, such as:
- Coffee lovers can safely enjoy multiple cups a day.
- Being able to enjoy another cup of coffee during work or private time.
- Becoming a society where you can choose how to associate with caffeine yourself.
## A new option: The coffee culture of half-decaf
Until now, when you wanted to reduce your caffeine intake, there was a way to choose decaffeinated or caffeine-less coffee.
However, by reducing the caffeine to almost zero, the original taste of the coffee may fade, and it may feel unsatisfying for coffee lovers who 'also want to enjoy the taste'.
Half Decaf Coffee is a new coffee option where you can enjoy the original rich flavor of coffee while keeping the amount of caffeine low.
Enjoying coffee according to your lifestyle while considering the balance of caffeine amounts.
Half Decaf Coffee proposes such a new coffee culture.