Futabasha Launches 1st Anniversary Campaign for "Pastel NOVEL"! Special Stickers Featuring Popular Character Mamuang Available at Bookstores Nationwide!

Futabasha (Headquarters: Shinjuku, Tokyo; President: Masaharu Azusawa) is launching a 1st-anniversary campaign for its light literature paperback label, "Futabunko Pastel NOVEL"! To commemorate this milestone, a "Futabunko Pastel NOVEL" 1st Anniversary Fair is being held at bookstores nationwide. A special fair is underway where those who purchase eligible products will receive a sticker featuring the popular character Mamuang as a bonus.

Popular Character: Mamuang Original Sticker Bonus Available at Bookstores Nationwide

Mamuang is a popular character—a cute little girl. We have created an original sticker featuring the message, "I am a fan of your life's story." The fair is currently being held at bookstores nationwide, where the sticker is included as a purchase bonus for those who buy eligible titles.

[Futabasha Special Page] https://fr.futabasha.co.jp/special/pastel/c/first_anniversary/

[Futabunko Pastel NOVEL TikTok] https://www.tiktok.com/@pastel_novel

[Futabunko Pastel NOVEL X] https://x.com/pastel_novel

[Futabunko Pastel NOVEL Instagram] https://www.instagram.com/pastel_novel/

<Eligible Titles> Jun Inu: "Kimi ga Kureta Nanokakan no Yomei Calendar" (The Seven-Day Life Expectancy Calendar You Gave Me) Tomato Marui: "Sekai no Katasumi de, Sotto Koi ga Iki wo Suru" (Love Quietly Breathes in a Corner of the World) Yuto Takanashi: "Ano Natsu wo Ramune no Bin ni Tojikomete" (Trapping That Summer in a Ramune Bottle) Yuiha: "37-do no Shinzo wo Kudasai" (Please Give Me a 37-Degree Heart)

[Mamuang Profile] A straightforward and pure girl who makes everyone around her happy. Her name comes from the fact that her head is shaped like a 'mamuang' (Thai for mango). She shares messages on how to live happily. Her pet dog is named Manao, and her cat is Lala. Her friends are Shita-kun and Maprao. The creator is the Thai manga artist Wisut Ponnimit, known by his nickname, Tam.

[Wisut Ponnimit Profile] Wisut Ponnimit Born in 1976. A manga artist living in Bangkok. His nickname is Tam. In 2009, his work "He She It Aqua" received the Excellence Award at the Japan Media Arts Festival. He is also involved in animation and music production.

[Regarding Image Materials] - Use of these images is limited to articles and programs introducing the content of this press release. - When using the images, please ensure the following credit is included in the article: [Credit = ©2026 Wisut Ponnimit / Futabasha]