Approximately 20 Japan-based KOLs/KOCs Gathered: China PR Exchange Event Held for Beauty and Fashion Sectors
FUSION JAPAN Inc. hosted the "1st Japan Creator Meetup," a real-world networking event aimed at creating promotion opportunities for Japanese companies targeting the Chinese market, with approximately 20 Japan-based KOLs/KOCs participating. Influencers primarily from the beauty and fashion sectors attended, revealing the latest trends in the Chinese SNS market and high expectations for Japanese brands.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 20:00
- 🔍 Collected: May 12, 2026 at 11:31
- 🤖 AI Analyzed: May 13, 2026 at 06:39 (19h 7m after Collected)
FUSION JAPAN Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Akihiro Sawato) held the "1st Japan Creator Meetup," a real-world networking event aimed at creating promotion opportunities for Japan-based influencers (KOL / KOC) and Japanese companies targeting China, on Friday, April 17, 2026. Approximately 20 Japan-based KOLs / KOCs, primarily active in the beauty and fashion sectors on RED (Xiaohongshu) and TikTok, participated on the day. A survey of participating creators revealed that 【88%】 responded, "I want to increase opportunities to promote Japanese brands to China," highlighting the latest trends in the Chinese SNS market.
■ Event Summary
1st Japan Creator Meetup
Date: Friday, April 17, 2026
Participants: Approximately 20 Japan-based KOLs / KOCs (primarily beauty and fashion sectors)
Number of participating brands: Total 5 companies
■ Event Day Highlights
On the day, KOLs / KOCs and brand representatives interacted directly in a relaxed atmosphere, fostering natural communication. The venue facilitated product experiences, reviews, information exchange among KOLs / KOCs, photo and video content creation, and SNS posting.
Notably, many authentic posts based on real product experiences were observed, leading to the creation of highly credible content, distinct from traditional advertising-style promotions.
Japan-based KOLs/KOCs and brand representatives interacting in a relaxed atmosphere
Participating creators organizing review content based on product understanding
Taking products in hand and shooting photo content with smartphones
Scenes of shooting video content for SNS posting
■ Background of the Event
In the Chinese market, Japan-based KOLs / KOCs are gaining importance as individuals who can disseminate information with an understanding of Japanese products and culture. However, contact points with companies often remain online, posing challenges for deepening relationships and promoting product understanding.
This event was held with the aim of deepening product understanding and building continuous partnerships by creating real-world contact points.
■ Characteristics of Participating KOLs/KOCs
Japan-based KOLs/KOCs active in the beauty and fashion sectors participated in brand presentations
Primarily active on RED (Xiaohongshu) and TikTok
Creators specializing in beauty and fashion content
Trend-sensitive demographic aged 20-35
Creators with tens of thousands to hundreds of thousands of followers
*Selection emphasizes "quality of content" and "influence based on product understanding" rather than just follower count.
■ Results (Highlights)
At the 1st Japan Creator Meetup, the following results were confirmed:
Approximately 20 Japan-based KOLs / KOCs participated (approx. 10 in beauty / approx. 15 in fashion)
Live commerce and cross-border e-commerce linked initiatives are currently underway
Participating companies commented, "We saw real reactions" and "The quality of content improved."
*Figures are as of April 30, 2026. Actual figures will be finalized within the permissible range.
■ 2026 China SNS Promotion Trends Revealed by Survey of Approximately 20 Participating KOLs / KOCs
FUSION JAPAN conducted a survey targeting approximately 20 Japan-based KOLs/KOCs who participated in this event, regarding trends in the Chinese SNS market and expectations for Japanese brands. Key results are as follows:
Question
Answer Highlight
Q1. Do you want to increase opportunities to promote Japanese brands to China?
"Yes, I want to increase them" 【88%】
Q2. Most anticipated Chinese SNS platform in 2026
RED (Xiaohongshu) 【72%】 / TikTok (Douyin) 【28%】
Q3. Future initiatives expected from Japanese brands (multiple answers)
Product sample provision 【51%】 / Live commerce linkage 【87%】 / Continuous collaboration 【92%】
Q4. Category of Japanese brands that Chinese consumers react to most now
Skincare 【32%】 / Cosmetics 【34%】 / Fashion accessories 【34%】
Q5. Intent to participate in real-world networking events
"Want to participate next time as well" 【98%】
*Survey details: Conducted on April 17, 2026 / Target: Participating KOLs / KOCs of the 1st Japan Creator Meetup
*Method: On-site questionnaire (Survey by FUSION JAPAN.)
Selected comments:
"I want to properly convey the worldview of Japanese brands to Chinese consumers. Having opportunities to actually touch products changes the resolution of my communication." (Beauty KOL / hundreds of thousands of followers)
"R
■ Event Summary
1st Japan Creator Meetup
Date: Friday, April 17, 2026
Participants: Approximately 20 Japan-based KOLs / KOCs (primarily beauty and fashion sectors)
Number of participating brands: Total 5 companies
■ Event Day Highlights
On the day, KOLs / KOCs and brand representatives interacted directly in a relaxed atmosphere, fostering natural communication. The venue facilitated product experiences, reviews, information exchange among KOLs / KOCs, photo and video content creation, and SNS posting.
Notably, many authentic posts based on real product experiences were observed, leading to the creation of highly credible content, distinct from traditional advertising-style promotions.
Japan-based KOLs/KOCs and brand representatives interacting in a relaxed atmosphere
Participating creators organizing review content based on product understanding
Taking products in hand and shooting photo content with smartphones
Scenes of shooting video content for SNS posting
■ Background of the Event
In the Chinese market, Japan-based KOLs / KOCs are gaining importance as individuals who can disseminate information with an understanding of Japanese products and culture. However, contact points with companies often remain online, posing challenges for deepening relationships and promoting product understanding.
This event was held with the aim of deepening product understanding and building continuous partnerships by creating real-world contact points.
■ Characteristics of Participating KOLs/KOCs
Japan-based KOLs/KOCs active in the beauty and fashion sectors participated in brand presentations
Primarily active on RED (Xiaohongshu) and TikTok
Creators specializing in beauty and fashion content
Trend-sensitive demographic aged 20-35
Creators with tens of thousands to hundreds of thousands of followers
*Selection emphasizes "quality of content" and "influence based on product understanding" rather than just follower count.
■ Results (Highlights)
At the 1st Japan Creator Meetup, the following results were confirmed:
Approximately 20 Japan-based KOLs / KOCs participated (approx. 10 in beauty / approx. 15 in fashion)
Live commerce and cross-border e-commerce linked initiatives are currently underway
Participating companies commented, "We saw real reactions" and "The quality of content improved."
*Figures are as of April 30, 2026. Actual figures will be finalized within the permissible range.
■ 2026 China SNS Promotion Trends Revealed by Survey of Approximately 20 Participating KOLs / KOCs
FUSION JAPAN conducted a survey targeting approximately 20 Japan-based KOLs/KOCs who participated in this event, regarding trends in the Chinese SNS market and expectations for Japanese brands. Key results are as follows:
Question
Answer Highlight
Q1. Do you want to increase opportunities to promote Japanese brands to China?
"Yes, I want to increase them" 【88%】
Q2. Most anticipated Chinese SNS platform in 2026
RED (Xiaohongshu) 【72%】 / TikTok (Douyin) 【28%】
Q3. Future initiatives expected from Japanese brands (multiple answers)
Product sample provision 【51%】 / Live commerce linkage 【87%】 / Continuous collaboration 【92%】
Q4. Category of Japanese brands that Chinese consumers react to most now
Skincare 【32%】 / Cosmetics 【34%】 / Fashion accessories 【34%】
Q5. Intent to participate in real-world networking events
"Want to participate next time as well" 【98%】
*Survey details: Conducted on April 17, 2026 / Target: Participating KOLs / KOCs of the 1st Japan Creator Meetup
*Method: On-site questionnaire (Survey by FUSION JAPAN.)
Selected comments:
"I want to properly convey the worldview of Japanese brands to Chinese consumers. Having opportunities to actually touch products changes the resolution of my communication." (Beauty KOL / hundreds of thousands of followers)
"R