FURYU Launches Full-Scale Print Business for "Oshi Katsu" / "SUKELU factory," a Printer for Text and Photos, to Operate Nationwide from March

FURYU Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masato Enomoto) is launching a new print business targeting the "Oshi Katsu" (fan activity) market, estimated to have approximately 14 million people*1.

The new business will deploy "SUKELU factory," a printer for text and photos*2, leveraging FURYU's expertise. It began operating nationwide, primarily in amusement facilities, from March of this year. Moving forward, it will be installed not only in amusement facilities where Purikura (photo sticker) machines are located but also in shops with high affinity for "Oshi Katsu" enthusiasts to use in their daily lives. Furthermore, FURYU has been accelerating the global expansion of its existing businesses, particularly in Asia and North America. "SUKELU factory" will also consider overseas installations in the future, expanding the print business for "Oshi Katsu" both domestically and internationally.

*1...: 2025, company's own research *2...: Printing that infringes on third-party rights, such as portrait rights or intellectual property, is prohibited.

＜FURYU's Advantages in the Print Business for "Oshi Katsu"＞

Product development that leverages Purikura technology and "kawaii" planning capabilities. "SUKELU factory" is a new service that utilizes the technical capabilities cultivated in Purikura development and FURYU's strength in "kawaii" planning. It features the ability to freely print*2 text and photos on transparent stickers, a product with a proven track record in Purikura machines. By decorating stamps and backgrounds with unique personal touches, users can easily and adorably create Oshi Katsu goods such as trading cards and penlight sheets.

Expanding user experience in stores along the "Oshi Katsu" route, with a compact size and speedy development. In the future, expansion to stores frequented by "Oshi Katsu" enthusiasts, along the "Oshi Katsu route," is planned. The compact size of "SUKELU factory," which reuses only the graffiti and sticker printing parts of unnecessary Purikura machines, is one of its attractions. Stores that conducted test marketing have expressed expectations for expanded user experiences by utilizing dead space. Furthermore, its sustainable machine design allows for rapid deployment without incurring high development costs.

Collaboration opportunities leveraging FURYU's strength in "IP expression power." FURYU's strengths also include its ability to acquire IPs and express character appeal, cultivated through its "worldview business" such as crane game prizes. "SUKELU factory" currently features limited-time collaboration functions with idols, and in the future, FURYU will actively offer collaborations with various IPs, integrating its knowledge from the "worldview business."

Received positive feedback from a wide range of users during test marketing. In the test marketing conducted last winter, lines formed at stores, and it became a hot topic on social media, with comments like "It's amazing that I can create cute Oshi Katsu goods without the hassle of DIY." Positive feedback has been received from a diverse user base, regardless of age, gender, or "Oshi" genre.

Plans for global expansion targeting the growing "Oshi Katsu" market. In recent years, FURYU has been accelerating global expansion, particularly in Asia and North America. "SUKELU factory" is also being considered for overseas installation. Installations and localized development are planned for "Anime Expo 2026®," one of North America's largest Japanese pop culture events, held in July. FURYU will expand its print business that allows people to express their support for their "Oshi" both in Japan and abroad.

*3...: Collaboration with "RINDO Entertainment" currently available for a limited time. (https://www.furyu.jp/news/2026/03/rindo-entertainment/)

＜"SUKELU factory" Installation Overview＞ [Planned Stores] FURYU's Purikura specialty store "girls mignon" Amusement facilities nationwide New channels specializing in "Oshi Katsu" [Play Fees] Trading Card: 400 yen Penlight: 800 yen Photo: 600 yen (scheduled for June 2026)

≪"SUKELU factory" Test Marketing Start Press Release≫ https://www.furyu.jp/news/2025/11/sukelufactory/

＜About FURYU Inc.＞ FURYU Inc., under the corporate philosophy of "Creating high-quality entertainment that enriches and brings happiness to people's hearts!", leverages its strength in "kawaii" (cute) production to develop various businesses including character goods, photo sticker machines, games, and apps. We deliver irreplaceable "Precious days" to all stakeholders. The company became independent from the Omron Group through an MBO in April 2007. It was listed on the Tokyo Stock Exchange First Section in December 2015 and moved to the Prime Market following a market reclassification in April 2022. ≪FURYU Inc. https://www.furyu.jp/≫

＜What is "FURYU Kawaii Research Institute"＞ New "Kawaii" for the World. We quickly catch new "kawaii" that emerges daily in the world with the antennae and sensibilities cultivated through FURYU Inc.'s Girls Trend Business and Character Business. We produce and disseminate "kawaii" as new creative products. ≪FURYU Kawaii Research Institute https://kawaii.furyu.jp/≫

※ The content described in this release is subject to change or cancellation without notice. ※ "SUKELU factory," "Kawaii Ken" (Kawaii Research Institute), etc., are trademarks or registered trademarks of FURYU Inc. ※ Other company names, product names, service names, etc., are trademarks or registered trademarks of their respective companies.