Coming-of-Age Ceremony is a Graduation Ceremony. Our Dream to Restore Meaning to the Ritual.
FURICO, a brand by Daishin Soshakan Co., Ltd., announces its dream to redefine the meaning of the Coming-of-Age Ceremony, aiming to create a world where no one misses it. They reinterpret furisode as fashion and strive to make the ceremony an unforgettable day for both young adults and their parents.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 18:00
- 🤖 AI Analyzed: June 2, 2026 at 12:59 (1482h 59m after Published)
Our company supports April Dream, which aims to make April 1st a day for announcing dreams. This press release is FURICO's dream.
▍The Coming-of-Age Ceremony is a Graduation Ceremony.
The day a child becomes an adult is also the day parents graduate from being parents.
But now, the ritual remains, while no one can articulate its meaning.
Omiyamairi, Shichi-Go-San, Coming-of-Age Ceremony. Japanese people have observed rituals at various milestones in life.
But when asked "why do we do it?", no one can answer. Because parents told them to. Because everyone does it. Only the form remains, and the soul is gone.
The number of people not attending the Coming-of-Age Ceremony is increasing. But we don't think that's inevitable.
▍To protect, we break.
FURICO has reinterpreted furisode as fashion.
We have broken the theories of traditional kimono wear and expanded options for Gen Z to wear them in their own style.
This is not to disrespect tradition. It is to reach the essence by breaking the form.
There are things that must not be broken. The meaning as a ritual, the weight of wearing something at a milestone, the sacredness of the time parents and children face each other. We will never compromise on these.
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【To Gen Z】 |
【To Parents】 |
|---|---|
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The Coming-of-Age Ceremony may not be for yourself. It is a day to wear furisode as a silent expression of gratitude to your parents. Your attendance itself is the most eloquent message. |
20 years of ordinary days crystallize into this one day. The Coming-of-Age Ceremony is the moment your child becomes an adult, and also the day you mark a milestone as a parent. |
＜To Dads and Moms＞
You've truly worked hard.
The 20 years of efforts accumulated behind the scenes will crystallize into the splendid figure in furisode. If there's a moment when you're speechless seeing that figure, it's proof that you've lived your life fully as a parent.
The Coming-of-Age Ceremony is the day your daughter becomes an adult. But at the same time, it's also the day you graduate from being a parent.
But in the end, a daughter is always a daughter, isn't she?
▍Our Dream
We want to preserve that day in a tangible form: as a furisode experience for the individual and as an album for the parents.
We want to deliver a day that becomes more precious with time, to every parent and child.
That is still a story of the future.
▍Someday, we want to create a world where no one misses the Coming-of-Age Ceremony.
What we need to do for that is simple:
To make the Coming-of-Age Ceremony an unforgettable day.
To make it a day where parents, seeing their daughter in furisode, feel glad they came.
To create an era where everyone cherishes such a day.
We believe that because we have continuously supported life's milestones, we are qualified to speak of this dream.
To recreate the meaning of the ritual in this era. That is FURICO's earnest dream.
May this dream reach parents and children who resonate with it.
If there are companies or organizations that wish to re-examine the nature of the Coming-of-Age Ceremony with us, please reach out.
【Store Information】
Store Name: FURICO
Location: Daishin Building 3F, 1-15 Teppo-cho, Naka-ku, Hiroshima-shi, Hiroshima
Phone Number: 0120-11-8650
Business Hours: 9:00〜18:00
Official Website: https://www.furisode-furico.com/shop
FAQ
What does FURICO mean by 'Coming-of-Age Ceremony is a Graduation Ceremony'?
It aims to restore the original meaning and significance to the ceremony, viewing it as both the day a child becomes an adult and the day parents graduate from child-rearing.
Why are more people not attending the Coming-of-Age Ceremony?
The press release points out that the ceremony has lost its original meaning and purpose, with only the form remaining, leading to a decline in attendance.
How is FURICO trying to restore the meaning of the Coming-of-Age Ceremony?
By reinterpreting furisode as fashion and expanding options for Gen Z to wear them in their own style, while preserving the sacredness of the ritual's meaning and parent-child interaction, FURICO aims to make the ceremony an unforgettable day.