The Coming-of-Age Ceremony is a Graduation. Our Dream to Restore Meaning to the Ritual.
Apparel brand FURICO shares its 'April Dream' to redefine the coming-of-age ceremony as a day for expressing gratitude to parents.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 18:00
- 🔍 Collected: April 1, 2026 at 09:36
- 🤖 AI Analyzed: April 22, 2026 at 07:53 (502h 17m after Collected)
We support 'April Dream', a project aiming to make April 1st a day to broadcast dreams. This press release is FURICO's dream.
▍The coming-of-age ceremony is a graduation.
The day a child becomes an adult is also the day a parent graduates from parenting.
But today, the ritual remains while no one can articulate its meaning.
Shrine visits, Shichi-Go-San, coming-of-age ceremonies. Japanese people have layered rituals at life's milestones. But when asked 'why do we do it?', no one can answer. Because parents told us to. Because everyone does it. Only the form remains, while the soul slips away.
More people are skipping the coming-of-age ceremony. But we do not think this is inevitable.
▍Breaking to protect.
FURICO has reinterpreted the furisode as fashion. We have broken the theories of traditional kimono, expanding options for Gen Z to wear them in their own unique way.
This is not disrespecting tradition. By breaking the form, we reach the essence.
There are things that must not be broken. The meaning as a ritual, the weight of the act of wearing it at a milestone, the sanctity of the time parents and children face each other. We will absolutely not compromise on that.
[To Gen Z]
The coming-of-age ceremony might not be something you attend for yourself. It is a day to wear a furisode as gratitude to your parents, conveyed without words. Your attendance itself is the most eloquent message.
[To Parents]
20 years of ordinary days crystallize into this single day. The coming-of-age ceremony is the moment your child becomes an adult, and the day you mark your milestone as a parent.
▍The coming-of-age ceremony is a graduation.
The day a child becomes an adult is also the day a parent graduates from parenting.
But today, the ritual remains while no one can articulate its meaning.
Shrine visits, Shichi-Go-San, coming-of-age ceremonies. Japanese people have layered rituals at life's milestones. But when asked 'why do we do it?', no one can answer. Because parents told us to. Because everyone does it. Only the form remains, while the soul slips away.
More people are skipping the coming-of-age ceremony. But we do not think this is inevitable.
▍Breaking to protect.
FURICO has reinterpreted the furisode as fashion. We have broken the theories of traditional kimono, expanding options for Gen Z to wear them in their own unique way.
This is not disrespecting tradition. By breaking the form, we reach the essence.
There are things that must not be broken. The meaning as a ritual, the weight of the act of wearing it at a milestone, the sanctity of the time parents and children face each other. We will absolutely not compromise on that.
[To Gen Z]
The coming-of-age ceremony might not be something you attend for yourself. It is a day to wear a furisode as gratitude to your parents, conveyed without words. Your attendance itself is the most eloquent message.
[To Parents]
20 years of ordinary days crystallize into this single day. The coming-of-age ceremony is the moment your child becomes an adult, and the day you mark your milestone as a parent.