furfolk - HUGNESS, the revolutionary dog harness that achieved 673% of its crowdfunding goal, is finally launched. Making walks more enjoyable and comfortable for both dogs and humans.

The dog life brand "furfolk" (operated by studio empath Inc. / Representative: Kazuya Matsumoto) has started selling its new harness "furfolk Dog Harness [HUGNESS]" on its official EC site from Wednesday, May 13, 2026. This harness is meticulously designed to reduce the physical burden on beloved dogs while also focusing on ease of use for humans.

▼furfolk Official EC Site
https://furfolk.dog/

Features of [HUGNESS]

For Dog - Maximum care for your beloved dog.

Feature 01 - Prevention of Tracheal Compression
- Neck circumference customization: Adjustable size to prevent digging in.
- V-neck design: Reduces strain on the neck.
Developed with dogs that cough easily when pulled or are sensitive to neck strain in mind. Especially for small dogs, many have genetically weak tracheas, so the design incorporates the wish for them to enjoy walks for as long as possible throughout their lives.

Feature 02 - Load Distribution
- 4-point belt
- Support by surface contact
Designed to easily distribute the burden on the dog's body when restraining a dog that pulls suddenly. It is also designed to support dogs with weak legs or joints who may be at risk of falling during walks.

Feature 03 - Skin-friendly Covering
- Parts do not directly touch the skin
- Soft knit reduces chafing on the abdomen
By ensuring hard parts do not directly touch the skin or fur, chafing and hair breakage are reduced. It's a gentle design where parts don't dig into the body when you need to pull. Furthermore, a soft knit material is used for the abdomen to reduce chafing on thin skin.

For Human - Ease for you.

Feature 04 - Done in 5 seconds. "Stress-free wearing" without passing through legs.
A harness designed to be easy to put on for dogs with various personalities: those who dislike having their paws held, those who can't stay still, or senior dogs who have difficulty lifting their legs. This design empathizes with owners' kindness and struggles when they want to take their dog for a walk but find the process challenging.

Feature 05 - Escape Prevention
By covering deep into the abdomen and encompassing the entire rib cage, the design makes it difficult for dogs that back away to escape from the harness.

Feature 06 - Fits Various Body Types
Even grouping them as 'dogs,' there are various skeletal structures and body types. To fit these dogs, the harness allows for 7 points of adjustment.

Wearing Procedure - 6 steps for the first time, 2 steps daily.

Attention to Detail

More than just a tool, a harness serves as "equipment" to protect your beloved dog's safety. Here are the details of HUGNESS, where furfolk has poured its meticulous attention.

01. [Proprietary Development] HUGNESS Exclusive Original D-ring
An "exclusive D-ring" was developed from a mold, pursuing a smooth curve that minimizes belt wear. By optimizing the contact surface with the belt, the belt is less prone to damage even with strong-pulling dogs, dramatically improving durability.

02. [Core of Safety] "Special Reinforced Stitching" at Burden Concentration Points
Reinforced stitching has been applied to the areas where the most force from the leash is applied. By running multiple threads, it achieves overwhelming breaking strength that remains unfazed by sudden dashes or strong pulls.

03. [Fit] Body-conforming Curved Buckle
Instead of the linear buckles typically used in harnesses, a "3D fit shape" buckle, gently curved to match the curve of the torso, is adopted.

04. [Pride] Precise Brand Embroidery
The brand logo is embroidered with high density, not printed. It won't peel off even with extended use, maintaining furfolk's confidence in quality with an elegant texture for a long time.

05. [Lost Pet Prevention] "Emergency Tag" for unforeseen circumstances
The back of the product tag features a space to directly write the name of your beloved dog and the owner's phone number. In the event of an escape or disaster, the harness itself functions as a "life-saving ID tag."

06. [Comfort] "Highly Breathable Air Mesh Lining" for moisture escape
A 3D mesh combining cushioning and breathability is used for the inner surface that touches the skin. It efficiently releases heat from dogs with high body temperatures, reducing their burden during summer walks or long playtimes at the dog park.

07. [Selectable Texture] "Two Functional Fabrics" tailored to individual preferences
By varying the fabric properties by color, more choices are available to suit individual preferences.
- Sand Beige (Soft Touch):
A supple and soft texture that gently conforms to the body. For dogs that prioritize a soft feel on the skin.
- Field Khaki (Heavy Duty):
Strong against friction, shape-retaining.