[Pre-orders now being accepted on CAMPFIRE!] Introducing furfolk's innovative dog harness [HUGNESS], kind to both dogs and people. Making walks more enjoyable and comfortable.
The Japanese dog brand "furfolk" has launched an innovative dog harness called "HUGNESS" through a crowdfunding campaign on CAMPFIRE. Designed to reduce strain on dogs' bodies, especially for smaller breeds prone to tracheal and joint issues, it features customizable fit, force dispersion, and skin-friendly materials. It also prioritizes ease of use for owners, with a quick, stress-free attachment system and escape-prevention design.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 20:00
- 🔍 Collected: April 3, 2026 at 11:30
- 🤖 AI Analyzed: April 18, 2026 at 01:47 (350h 17m after Collected)
The dog life brand "furfolk" (operated by studio empath Inc. / Representative: Kazuya Matsumoto) has launched pre-orders for their new harness, "furfolk Dog Harness 【HUGNESS】," which minimizes physical burden on dogs while prioritizing ease of use for humans. The pre-sale began on CAMPFIRE on April 2, 2026, ahead of its general release scheduled for May 2026.
Maximum care for your beloved dog. Ease for you.
Approximately 70% of dogs in Japan are small breeds, and many owners worry about the physical burden on their beloved dogs, such as their tracheas and joints.
However, the market is currently dominated by products that:
・Cause physical strain when pulled strongly.
・Have structures that cause stress during attachment/detachment.
・Are highly functional but bulky and look like "care products."
・Are easy to slip out of, raising safety concerns.
This is the current situation with many products.
"We want to provide the best possible care for our beloved dogs. But if getting ready for a daily walk becomes a chore, isn't that counterproductive?" This question sparked the development of this product. HUGNESS is a new type of harness that balances "dog's physical care and safety" with "human ease of use." By eliminating the cumbersome design and difficult attachment/detachment typical of multifunctional harnesses, it smartly protects your dog's body while reducing owner stress.
▼Crowdfunding CAMPFIRE Project Page
Click here for the project page
【HUGNESS】Features
for Dog - Maximum care for your beloved dog.
Feature 01 - Trachea Pressure Prevention
- Customizable Neck Fit: Adjustable size to prevent digging in.
- V-Neck Design: Reduces strain on the neck.
Developed with dogs that tend to cough when pulled, or those sensitive to neck strain in mind. Especially since many small breeds are genetically predisposed to weak tracheas, the design incorporates the desire for them to enjoy walks for as long as possible throughout their lives.
Feature 02 - Force Dispersion
- 4-Point Belt
- Surface Support
Designed to easily distribute the dog's physical burden when controlling them during sudden pulls. It is also designed to support dogs whose legs or joints are weak and may be at risk of falling during walks.
Feature 03 - Skin-Friendly Covering
- No direct contact with parts
- Soft knit reduces chafing on the abdomen
By preventing hard parts from contacting the skin or fur, it reduces skin chafing and hair breakage. It's a gentle design that prevents parts from digging into the body when pulling is necessary. Furthermore, the abdomen uses a soft knit material to reduce chafing on delicate skin.
for Human - Ease for you.
Feature 04 - Completed in 5 seconds. "Stress-free attachment" without lifting legs.
This harness is designed to be easy to put on for dogs with various personalities, including those who dislike having their legs lifted, those who can't stay still, and seniors whose legs are difficult to lift. "I want to take my dog for a walk, but getting ready is the hardest part." This design is empathetic to the owner's kindness and struggles.
Feature 05 - Escape Prevention
By covering deep into the belly and encompassing the entire rib cage, this harness is designed to prevent the dog from slipping out, even if they try to back away.
Feature 06 - Fits Various Body Types
Even when broadly classified as "dogs," they have diverse skeletons and body types. To ensure a fit for each dog, we've incorporated adjustments in 7 locations within a single harness.
Details Where Commitment Resides
This is not just a tool, but "equipment" that protects your dog's safety. Here are the details of HUGNESS, where furfolk has poured its commitment.
01. [Proprietary Development] HUGNESS Exclusive Original D-Ring
We developed an "exclusive D-ring" from a custom mold, pursuing smooth curves that minimize belt wear. By optimizing the contact surface with the belt, it dramatically improves durability, making it resistant to wear even for dogs that pull strongly.
02. [Key to Safety] "Special Reinforced Stitching" at Stress Concentration Points
Reinforced stitching has been applied to the areas where the force from the leash is most concentrated. By running threads multiple times, we've achieved overwhelming breaking strength that remains unfazed by sudden lunges or strong pulls.
03. [Fit] Curved Buckle Conforming to the Body
Instead of the straight buckles commonly used in harnesses, we've adopted "3D Fit Shape" buckles that are gently curved to match the body's circumference.
04. [Pride] Precision Brand Embroidery
The brand logo is imprinted with high-density embroidery, not printing. It won't peel off even with prolonged use, maintaining furfolk's confidence in quality with an elegant texture for a long time.
05. [Lost Dog Prevention] "Emergency Tag" for When the Unexpected Happens
On the back of the product tag, there is a space to directly write the dog's name and the owner's phone number. In the event of escape or disaster, the harness itself functions as a "life-saving ID tag."
06. [Comfort] "High-Ventilation Air Mesh Lining" to Release Heat
The inner lining, which touches the skin, uses 3D mesh that balances cushioning and breathability. It efficiently releases the body heat of dogs, which tend to run warm, reducing burden during summer walks or long periods at the dog run.
07. [Choice of Texture] "2 Functional Fabrics" to Match Individuality
By varying the fabric characteristics for each color, we offer choices that better fit your preferences.
- Sand Beige (Soft Touch):
A supple and soft texture that gently conforms to the body. For dogs whose comfort is prioritized by gentle skin contact.
- Field Khaki (Heavy Duty):
A high-density, firm material that is resistant to friction and holds its shape. For outdoor use and active dogs.
08. [Washing] "Easy Washable" for Anytime Cleanliness
Hand washable at home, so you no longer need to fear dog runs or walks after rain.
Attachment Procedure - 6 steps for the first time, 2 steps daily.
Product Specifications
General Sale Price: ¥7,700 (tax included)
※Scheduled to be released from May 2026 on the official EC site and at handling stores.
※Includes one-time free size exchange for peace of mind.
About CAMPFIRE Crowdfunding
▼Project Period
2026.4.2 (Thu) - 30 (Thu) [All-in Method]
▼Project URL
https://camp-fire.jp/projects/935445/view
▼CAMPFIRE Exclusive Return Contents (Partial Excerpt)
・[Super Early Bird Discount approx. 15% OFF] HUGNESS (Hagunesu) 1 item ¥6,500 (tax included)
・[Set Discount] HUGNESS (Hagunesu) 1 item + Dog Toy monu (Monu) 1 item ¥7,700 (tax included)
・[Social Contribution] HUGNESS (Hagunesu) donation to animal shelters ¥7,700 (tax included) ~
About furfolk (Fahfoku)
Furry family. More happiness.
furfolk is a dog life brand that aims to resolve the barriers encountered when living with a beloved dog. We believe that the time spent with your dog can be made even more comfortable.
fur [hair]
folk [family]
Dogs are hairy family members. We aim to create a world where life with our hairy companions is richer and happier. To achieve this, we are committed to creating new value.