"From something to 'drink' to a means to 'condition'" - The future of "Drinking Wellness" spreading to the world, envisioned by Shizuoka Matcha Therapy

Funpicking Co., Ltd. envisions a future where tea is not just a beverage but a "means to condition the mind and body," proposing "Drinking Wellness" globally. Through "Shizuoka Matcha Therapy," they combine Japanese tea with AI to offer personalized tea recommendations based on an individual's physical and mental state. The company also announced an upcoming seminar on April 13, 2026, discussing the matcha market and the potential of Japanese tea in Silicon Valley.

📋 Article Processing Timeline

  • 📰 Published: April 1, 2026 at 17:30
  • 🔍 Collected: April 1, 2026 at 09:04
  • 🤖 AI Analyzed: April 16, 2026 at 17:26 (368h 21m after Collected)

Our company supports April Dream, a project that aims to make April 1st a day to share dreams. This press release is the dream of "Funpicking Co., Ltd.".

Funpicking Co., Ltd. (Headquarters: Hamamatsu City, Shizuoka Prefecture, Representative: Tamaki Natsume) wants to realize a world where "tea evolves from something to 'drink' to a means to 'condition the mind and body'."

In our daily lives chased by busyness and stress, it has become very difficult to "condition" ourselves.
Sleep, diet, exercise, mental care - among various methods, many people may feel that they can't stick to any of them, or they don't know what to choose.

I myself have had times when I suffered from a heavy body, sleepless nights, and stress from human relationships, and didn't know "how to condition myself."

In the midst of that, what I noticed again was the existence of "tea," which has been in Japan since ancient times.


Tea is not just a drink; originally, it was a culture that stayed close to the mind and body.

On the other hand, overseas, starting with the United States, matcha is spreading in the context of "health" and "mindfulness," and is attracting attention as a new wellness option.
However, at the same time, the world is becoming a situation like "matcha is the only choice," and the diverse charms originally possessed by Japanese tea are not yet fully conveyed.

Sencha, Hojicha, Genmaicha, Wakoucha (Japanese black tea)...
Japan has a diverse tea culture where you can choose according to your mood and physical condition of the day.

Through "Shizuoka Matcha Therapy," which multiplies Japanese tea centered on Shizuoka tea and AI, our company is providing a new experience of proposing tea according to each person's physical and mental state.

Choosing tea according to the mood and physical condition of the day.
By knowing the cup that suits you, you will naturally be conditioned with that one cup.

We want to spread such a form of "drinking wellness" not only in Japan but also to the world.

Currently, the focus is on the US and Europe, but in the future, globally, not only matcha but Japanese tea as a whole will be loved as an "option to condition oneself." We want to create a culture where optimal Japanese tea is naturally selected from a variety of teas from various production areas, saying "Which tea should I have today?" or "Tea from this place is my favorite!"

It is a cup of thinking of someone, and also a cup of cherishing oneself.

While multiplying the value of regions including Shizuoka, the original power of Japanese tea, and technology,
we will realize a "gentle wellness world starting from a cup of tea."

[Notice of Seminar Event]

J-StarX Activity Report Meeting
The Matcha Market and the Potential of Japanese Tea Seen in Silicon Valley ~ US West Coast Market Research and Overseas PR Strategy ~

If you are interested in expanding overseas, please join us.

■Date and Time: Monday, April 13, 2026, 14:00-15:15 (Reception starts at 13:45)
■Venue: KADODE OOIGAWA Multipurpose Room
■Access: 62 Takeshita, Shimada City, Shizuoka Prefecture 428-0008
https://kadode-ooigawa.jp/access/

[Company Profile]

Company Name: Funpicking Co., Ltd.
Address: Zaza City Hamamatsu Chuo-kan B1F, 100-1 Kaji-machi, Chuo-ku, Hamamatsu City, Shizuoka Prefecture
HP: https://funpicking.com/
Business Description: Wellbeing business through Japanese tea, development and provision of AI Tea Counseling
Brand: Shizuoka Matcha Therapy

The latest information and event announcements are being sent out on Instagram. Please follow us.
Shizuoka Matcha Therapy Official Instagram
(@shizuoka_matcha_therapy)
https://www.instagram.com/shizuoka_matcha_therapy/