From 'Something to Drink' to 'A Means of Balancing'" — Shizuoka Matcha Therapy's Vision for a Global "Drinking Wellness" Future
Funpicking Inc. announced its April Dream to transform tea from a mere beverage into a means of balancing mind and body, aiming to spread "drinking wellness" globally through "Shizuoka Matcha Therapy," which uses AI to suggest personalized Japanese teas.
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- 📰 Published: April 1, 2026 at 17:30
- 🔍 Collected: April 1, 2026 at 09:04
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Our company endorses April Dream, which aims to make April 1st a day for announcing dreams. This press release is the dream of "Funpicking Inc."
Funpicking Inc. (Headquarters: Hamamatsu City, Shizuoka Prefecture; Representative: Tamaki Natsume) aims to realize "a world where tea evolves from 'something to drink' to 'a means of balancing mind and body.'"
In our busy, stress-filled daily lives, "balancing" ourselves has become very difficult. Among various methods—sleep, diet, exercise, mental care—many people struggle, finding it hard to stick with any or not knowing what to choose.
I myself experienced a period of feeling heavy, sleepless nights, and stress from human relationships, not knowing "how to get balanced."
It was then that I rediscovered the presence of "tea," which has been in Japan since ancient times.
Tea is not just a drink; it was originally a culture that stayed close to the mind and body.
Meanwhile, overseas, particularly in the United States, matcha has gained popularity in the context of "health" and "mindfulness," attracting attention as a new wellness option.
However, at the same time, the world is becoming "matcha-centric," and the diverse charms of authentic Japanese tea are not yet sufficiently conveyed.
Sencha, Hojicha, Genmaicha, Wa-kocha (Japanese black tea)...
Japan has a diverse tea culture, allowing people to choose tea according to their mood and physical condition of the day.
Our company, through "Shizuoka Matcha Therapy," which combines Japanese tea, especially Shizuoka tea, with AI, offers a new experience that proposes tea tailored to each individual's mental and physical state.
Choosing tea according to the day's mood and physical condition.
By knowing the cup that suits you, that one cup naturally helps you balance.
We want to spread this form of "drinking wellness" not only in Japan but also throughout the world.
Currently, the focus is mainly on the US and Europe, but in the future, we aim to create a culture globally where not just matcha, but all Japanese teas are cherished as "an option for balancing oneself," where people naturally choose the optimal Japanese tea from a diverse range of origins, saying, "Which tea should I have today?" or "This region's tea is my favorite!"
It is a cup that cares for someone, and a cup that cherishes oneself.
By combining the value of regions like Shizuoka, the inherent power of Japanese tea, and technology, we will realize "a gentle world that begins with a cup of tea."
[Announcement of Seminar Event]
Funpicking Inc. (Headquarters: Hamamatsu City, Shizuoka Prefecture; Representative: Tamaki Natsume) aims to realize "a world where tea evolves from 'something to drink' to 'a means of balancing mind and body.'"
In our busy, stress-filled daily lives, "balancing" ourselves has become very difficult. Among various methods—sleep, diet, exercise, mental care—many people struggle, finding it hard to stick with any or not knowing what to choose.
I myself experienced a period of feeling heavy, sleepless nights, and stress from human relationships, not knowing "how to get balanced."
It was then that I rediscovered the presence of "tea," which has been in Japan since ancient times.
Tea is not just a drink; it was originally a culture that stayed close to the mind and body.
Meanwhile, overseas, particularly in the United States, matcha has gained popularity in the context of "health" and "mindfulness," attracting attention as a new wellness option.
However, at the same time, the world is becoming "matcha-centric," and the diverse charms of authentic Japanese tea are not yet sufficiently conveyed.
Sencha, Hojicha, Genmaicha, Wa-kocha (Japanese black tea)...
Japan has a diverse tea culture, allowing people to choose tea according to their mood and physical condition of the day.
Our company, through "Shizuoka Matcha Therapy," which combines Japanese tea, especially Shizuoka tea, with AI, offers a new experience that proposes tea tailored to each individual's mental and physical state.
Choosing tea according to the day's mood and physical condition.
By knowing the cup that suits you, that one cup naturally helps you balance.
We want to spread this form of "drinking wellness" not only in Japan but also throughout the world.
Currently, the focus is mainly on the US and Europe, but in the future, we aim to create a culture globally where not just matcha, but all Japanese teas are cherished as "an option for balancing oneself," where people naturally choose the optimal Japanese tea from a diverse range of origins, saying, "Which tea should I have today?" or "This region's tea is my favorite!"
It is a cup that cares for someone, and a cup that cherishes oneself.
By combining the value of regions like Shizuoka, the inherent power of Japanese tea, and technology, we will realize "a gentle world that begins with a cup of tea."
[Announcement of Seminar Event]