Fanova Inc. Completes Funding Round

Fanova Inc. (Location: Setagaya-ku, Tokyo; President & CEO: Yusuke Funakubo; hereinafter referred to as "the Company") has successfully completed a funding round through a third-party allotment of shares to new investor Mizuho Capital, in addition to existing investor i-nest capital. The company also secured loans from Japan Finance Corporation, credit unions, and Mizuho Bank. This funding aims to expand the Company's multi-brand fitness business and strengthen its organizational structure.

Furthermore, as part of its roll-up and M&A strategy in the fitness business, the Company has relaunched the women's-only 24-hour fitness gym "FLATTE24 Komazawa-Daigaku Store" in the Komazawa University area. This store is an example of revitalizing an existing fitness business through brand redesign and DX (Digital Transformation).

The Company has established a business model that combines direct operations, franchise expansion, and the acquisition of existing fitness businesses (M&A), starting with its semi-personal training gym "FLATTE." Instead of expanding a single business format, the Company emphasizes a design that allows for the reuse of common operational infrastructure, human resources, and operations across multiple brands.

Through this funding, the Company will advance the development of each brand while simultaneously strengthening investments in human resource development, operational systems, and brand infrastructure, thereby building a framework for sustainable growth from 2026 onwards.

A Multi-Brand Fitness Business Starting with FLATTE

Starting with the direct operation of the semi-personal training gym "FLATTE (Fratte)," the Company has been working to build an operational foundation that allows for the parallel development of multiple business formats.

FLATTE is a semi-personal training gym with the concept of "Start easily, continue steadily." By combining small-group instruction with an OMO (Online-Merges-Offline) operation that includes reservation, payment, and customer management, it forms an operational model that does not excessively rely on the individuality of trainers or specific stores.

For the Company, OMO and digital technologies are not competitive differentiators themselves, but rather prerequisites for enhancing the reproducibility of on-site operations. By utilizing a common operational foundation across different business formats, the Company creates an environment where it can focus on instruction quality and customer experience while minimizing operational burdens.

The knowledge accumulated through such direct operations is utilized not only in launching new business formats like personal Pilates and women's-only 24-hour gyms but also in franchise expansion and the revitalization of acquired businesses.

Launch and Franchise Expansion of Personal Pilates Business

Applying the operational and human resource development mechanisms cultivated with FLATTE, the Company is developing a highly specialized personal Pilates business. Currently, after a verification phase through direct operations, the Company is proceeding with expansion through a franchise model that packages operations, customer acquisition, and training. The goal is to build a sustainable growth model that does not excessively depend on the capabilities of individual stores or personnel.