"Just stepping outside makes you drenched in sweat..." As extreme hot days become more real this summer, the wearable '-13°C cooling towel' surpasses 36,000 units in 4 months

Fun Standard Co., Ltd. (part of the RKB Mainichi Holdings Group, head office: Onojo City, Fukuoka Prefecture; Presidents: Ryosuke Oya and Hirotaka Sasamori), which operates the BELLEMOND brand, announces that its summer heat-countermeasure item, the "Furifuri Cooling Poncho," which sold more than 36,000 units in four months last year, ranked No. 1 in Rakuten Ichiba's daily ranking for the "cooling towel" category on June 11, 2026.

The Japan Meteorological Association forecasts that the number of "extreme hot days" in 2026 will total between 7 and 14 locations nationwide, roughly in line with or slightly above the average of the past 10 years. While the likelihood of an El Niño event developing before this summer has increased, forecasts also indicate a high probability of above-normal temperatures around Japan.

Amid growing concerns about going outdoors in such hot summers, attention is focusing on the wearable cooling towel poncho that can be re-cooled simply by wetting, wringing, and shaking, and that can be used by children and adults alike.

Video: Furifuri Cooling Poncho

The "Furifuri Cooling Poncho" is available on Amazon and Rakuten Ichiba.

Amazon official shop

Rakuten official shop

Over 36,000 units in 4 months — a new approach to cooling with a wearable towel

More than 36,000 units sold in the single season from June to September 2025

Key features of the Furifuri Cooling Poncho

The "Furifuri Cooling Poncho" is a BELLEMOND summer item that sold more than 36,000 units during the four months from June to September 2025. A previous release also introduced the achievement of selling over 36,000 units in a single season.

Typical cooling towels are mainly designed to be wrapped around the neck. In contrast, this product is a poncho-type that you put over your head to cover the upper body.

Because it can cover not only the neck but also the shoulders, back, and chest, it is designed to be easy to use during outings, while waiting outdoors, and in leisure scenes.

On June 11, 2026, it ranked No. 1 in Rakuten Ichiba's daily ranking for the "cooling towel" category. Ahead of the peak summer season, it is expanding support as a heat-measure item that families can use together.

* Rakuten Ichiba "cooling towel" category daily ranking No. 1 (as of June 11, 2026 / company confirmation)
* Sales record: cumulative sales from June to September 2025, company survey

Wet it, wring it, shake it — surface temperature drops by about 13°C

Wet it and shake it and you get minus 13 degrees! Why it overturns the conventions of conventional cooling towels

Usage is simple.

Wet with water.
Wring firmly.
Shake for about 3–5 seconds.

That's all you need to get a cool feeling.

The product has been confirmed to lower the surface temperature of the product by about 13°C compared to before shaking. If it becomes lukewarm, the cooling sensation returns by shaking the main body again, making it easy to use repeatedly outdoors.

Since no power or charging is required, it is useful in various scenes such as children's outdoor play, commuting to and from school, sports spectating, camping, theme parks, and walking.

Reasons why it is easy for families to use: three sizes and the reassuring poncho shape

Furifuri Cooling Poncho dimensions

Furifuri Cooling Poncho size guide

1. Available in S, M, L to fit children through adults

S size is for small children and petite individuals. M size is for standard body types. L size is for those who want a looser fit. You can choose according to each family member's physique.

2. Poncho shape that wraps the upper body

Unlike towels that are wrapped around the neck, the shape covers the shoulders, back, and chest broadly. It can be quickly put on during outdoor waiting times or while moving.

3. Up to 98% UV cut makes it easy to use on sunny days

Equipped with a maximum 98% UV-cut function that has passed third-party testing. It is easy to incorporate for outings in seasons when strong sunlight is a concern.

Theme parks, drop-offs and pick-ups, sports watching. For everyday "sweaty" scenes

Many delighted reactions have been received from purchasers who say the product is very useful in a wide range of everyday scenes, activities, and outings.

A strong ally for popular theme parks and outdoor leisure

There are reports that it was very comfortable even under strong sunlight and heat because it covers the upper body securely during waiting and movement at theme parks with children, and it was greatly praised for providing more coolness than its price during outdoor leisure facility touring under the blazing sun.

A companion for daily dog walks and outdoor sports

Some say it has become an essential summer item because wearing one over clothing provides a pleasant cool feeling during early morning dog walks. In addition, the size fits nicely for adult active hobbies such as golf, motorcycle riding, and outdoor tennis.

A gift for grandchildren or for cheering at club activities and sports

There are cases where grandparents prepared one for elementary school grandchildren and the child happily wears it to after-school care every day, saying, "I don't want to go outside without this because it's so cool," and the ability to wrap the entire upper body and efficiently cool down during weekend youth baseball and club cheering has been appreciated by many families.

In addition, compared to other cooling items, users praise the usability such as "the fabric is easy to handle and when you wring it tight the water does not drip, so it is very easy to use," and note handy ways to use it smartly in extreme heat, including "combining it with a handheld fan or mobile fan to increase cooling effectiveness by adding airflow."

Also featured on TV. The "Furifuri Cooling" series drew media attention

The "Furifuri Cooling" series has been introduced on TV programs, radio shows, and event stages and is gaining attention as a summer heat countermeasure item.

The cooling poncho was also featured on Fuji TV's "Mezamashi TV." Its simple wet-wring-shake mechanism and the convenience of wearing it have been supported as a seasonal must-have.

Programs that have featured it include:

TV Asahi "Wide Scramble" (aired 2024)

Fuji TV "Mezamashi TV" (aired 2025)

Nippon TV "Oh! My God!" (aired 2025)

Nagoya TV "Ogiyahagi no Happy Camp" (aired 2025)

Radio Nippon "Happy Voice ! from YOKOHAMA" (aired 2025)

Video: Furifuri Cooling series usage and lineup introduction

Available on Amazon and Rakuten Ichiba

Amazon official shop

Rakuten official shop

Media images for press use

*These images may be used freely when publishing articles.

Furifuri Cooling Poncho_Baby Blue

Cooling Poncho_L size_Marine Blue

Cooling Poncho_M size_Marine Blue

Cooling Poncho_M size_Gray

Cooling Poncho_M size_Navy

Cooling Poncho_M size_Gray

Cooling Poncho_S size_Baby Blue_Navy

Cooling Poncho_S size_Baby Blue_Pink

Furifuri Cooling Poncho

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