New Release: A Seamless Night Bra That Frees You From Tightness and Keeps a Beautiful Silhouette 24 Hours a Day

Fu Standard Co., Ltd. (a company in the RKB Mainichi Holdings Group, headquartered in Onojo City, Fukuoka Prefecture; Representative Directors: Ryosuke Oya and Hiroki Sasamori) announces the launch of the new “Smoo é” series of seamless bras and seamless panties from its innerwear brand moophem. “Smoo é” is a seamless innerwear line planned by a brand whose night bra won No. 1 in Rakuten Ichiba’s “Underwear / Nightwear” category ranking, drawing on the development know-how it has built to date. The series was created to address everyday underwear stress, such as tightness, visible lines under clothing, fatigue from long hours of wear, and concerns that comfortable underwear may not create a clean silhouette. It pursues a less constricting fit, a smooth look that is less likely to show through clothing, and gentle support. From work and outings to fitness, relaxation, and sleep, the seamless bra and panties are designed for people who want to feel comfortable and look polished around the clock. To commemorate the launch, the brand is distributing a 55% OFF coupon for eligible products. The coupon is valid from 8:00 p.m. on Monday, May 11, 2026, to 1:59 a.m. on Saturday, May 16, 2026. The development story began with the sigh of relief people feel when taking off a bra. Customer comments such as “The moment I take off my bra after getting home is when I feel most relieved,” “I worry about underwear lines when wearing thin clothing,” and “I like comfortable underwear, but I do not want to compromise on silhouette” inspired the creation of Smoo é. Many women deal with tightness, visible lines, stuffiness, slipping, and discomfort during long hours of wear. With the belief that these stresses should not be an everyday given, moophem applied its night-bra development expertise to seamless innerwear. Smoo é aims to be more than simply comfortable. It gently fits the body, supports a beautiful silhouette, and remains pleasant to wear for long periods. It is moophem’s new confidence piece for everyday life, made for those who want both ease and beauty. A key feature of Smoo é is that it can be worn comfortably without switching between on and off modes. It uses highly elastic stretch material and a seamless design, gently stretching with body movement and fitting around the bust and hips. By reducing seams and uneven edges, it is less likely to show through thin tops or tight bottoms, aiming for comfort from daytime activities through relaxation time. The seamless bra with wide shoulders is based on design principles developed through moophem’s night bras, which have surpassed 10,000 units sold in the series and won two Rakuten awards. It aims to combine a non-wired, less constricting feel with gentle support. Its four support structures include under-bust support, a high-side design that helps address side spreading, back support that makes unevenness less noticeable, and a fit that resists slipping during movement. The seamless panties were developed with attention to four common discomforts of conventional panties: scratchy tags, tightness, stuffiness, and texture. A tagless printed design reduces prickling against the skin, while a hip-covering support structure and highly elastic material aim for a gentle fit that resists slipping without constriction. Functional breathable materials help reduce stuffiness, and the crotch area uses 100% cotton. The heat-bonded adhesive width has been expanded to 2 cm to address the peeling often associated with seamless panties, emphasizing not only a smooth look under clothing but also everyday comfort and durability. The lineup includes: 1. Seamless Bra with Wide Shoulders, priced at 3,380 yen including tax, available in S / M / L / LL / 3L and in black or greige. 2. Seamless Bra with Thin Straps, priced at 3,380 yen including tax, available in S / M / L / LL / 3L and in black or greige. 3. Seamless Panties, priced at 2,480 yen including tax, available in S / M / L / LL / 3L and in black or greige. The standard colors suit different scenes. Black is a popular classic that works for any occasion and creates a refined look when worn as a matching set for fitness or relaxation. Greige blends well with the skin and is less likely to show through white T-shirts, fitting naturally into adult women’s everyday wardrobes while reducing concerns about visible underwear lines. moophem’s brand concept is “comfort for yourself, not beauty for someone else.” The brand is based in Onojo City, Fukuoka Prefecture, and offers sanitary panties, night bras, panties, and related innerwear items.