BELLEMOND Folding Umbrella ‘Hareshizuku’ Sells 28,000 Units in One Season, Limited Sale on Rakuten and Amazon from May 16

Fun Standard Co., Ltd. announced that ‘Hareshizuku,’ a folding sun umbrella from its BELLEMOND brand, has sold 28,000 units in one season. The product has gained attention for its ‘one umbrella does it all’ concept, allowing users to carry a single umbrella for both sun protection and rain. As stronger daytime sunlight and heat become more noticeable in May, demand for early heat and UV protection is rising. Hareshizuku features 100% light blocking, 100% UV protection, an ultra-lightweight design starting from 126g, all-weather use, and an absorbent umbrella cover. The product is designed to be comfortable and convenient on both sunny and rainy days. A one-day limited sale will be held from 10:00 on May 16, 2026, to 9:59 on May 17, 2026. On Rakuten Ichiba, the manual model will be offered through an app-only time sale for 1,980 yen, 61% off the manufacturer’s suggested retail price. Discount coupons will also be available during the same period, bringing the automatic model and shape-retaining manual model to 2,080 yen, and the automatic model plus Suzumi set to 3,080 yen. On Amazon, a time sale for the Hareshizuku series is running until 23:59 on May 17. From 10:00 on May 16 to 10:00 on May 17, customers can enter the promotion code ‘HARE2605’ at checkout to receive an additional 15% off the time sale price. Prices, sale details, and campaign periods may change without notice, so customers are advised to check the official Rakuten and Amazon shops for the latest information. Launched in March 2025, Hareshizuku surpassed 28,000 cumulative units sold as of October 31, 2025, including pre-orders and marketplace sales. Developed under the concept of a sun umbrella that can be used year-round, including the rainy season and winter, the product is designed for people who want to avoid carrying separate umbrellas for sun and rain while still being prepared for changing weather. The umbrella has been tested under JIS standards and confirmed to provide 100% light blocking and 100% UV protection. Its lightweight build, starting from 126g, makes it easy to carry daily, while the all-weather design and highly absorbent cover support convenient storage after rain. With a large 107cm arc length, the folding umbrella provides reliable coverage for both sunlight and rain. BELLEMOND says Hareshizuku has attracted attention not only for its functionality but also for the convenience of completing both sun and rain protection with one umbrella. BELLEMOND is a lifestyle brand known for iPad films and smartphone accessories, and since 2025 it has expanded into products such as fans, sun umbrellas, and aroma diffusers, aiming to connect with one million users.