Joint Development by 5 Domestic Companies. Discarded Fishing Gear Transforms into an Elegant Smartphone Pouch.
FUMIKODA, a business bag brand, has jointly developed the "VENUS" smartphone pouch with five domestic companies, utilizing recycled materials from buoys and discarded fishing nets. Reservations will begin on Earth Day, April 22, 2026, at FUMIKODA's online boutique.
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- 📰 Published: April 22, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 00:02 (5h 2m after Published)
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FUMIKODA Co., Ltd. (Meguro-ku, Tokyo; Representative Director Fumi Koda), which operates the business bag brand "FUMIKODA," has jointly developed the smartphone pouch "VENUS" with five domestic companies. VENUS combines recycled materials from buoys (fishing floats) and discarded fishing nets.
Reservations will begin on Wednesday, April 22, 2026, "Earth Day," at FUMIKODA's online boutique. During the pre-order period until Thursday, April 30, you can purchase it at a special price.
VENUS Regular Price ¥44,000 (Pre-order Price ¥27,500)
See details
■ Background of Development
Since its establishment in 2016, FUMIKODA has provided bags that combine ease of use and design for business professionals. Responding to the voices of women who want to "carry their smartphones hands-free" and "use items that are as environmentally friendly as possible," FUMIKODA planned a mini-sized shoulder bag that allows them to carry their smartphones elegantly.
By bringing together the technologies of Japan's proud material manufacturers and trading companies, FUMIKODA adopted new materials that contribute to solving the marine plastic problem, creating an unprecedented new product.
■ The "troublemaker" of the sea became a bag.
Fishing nets and gear account for approximately 60% of the weight of marine plastic waste washed ashore on Japan's coasts, requiring urgent reduction and countermeasures.
*Ministry of the Environment "FY2022 Survey Data on Composition of Washed-Ashore Waste" (March 2024)
To address this issue, two types of marine waste-derived materials were developed: recycled fishing net nylon "Ocean Current®" and artificial leather "Ocean V leather" recycled from fishing floats.
This project was realized through collaboration with partner companies of the Alliance for the Blue, a general incorporated association, including Daido Chemical Industry Co., Ltd., Morito Apparel Co., Ltd., and Rebirth Corporation.
Recycled fishing net nylon "Ocean Current®"
Artificial leather "Ocean V leather" recycled from fishing floats
FUMIKODA adopted these two recycled materials and completed the smartphone pouch "VENUS" with skilled Japanese craftsmen.
It is a product that embodies both the solution to marine problems and an elegant daily life.
Manufactured in a domestic bag sewing workshop
A portion of the sales of "VENUS" will be returned to marine conservation activities, including seagrass bed regeneration, through the Alliance for the Blue.
■ Color Variations
Four colors: Marina Red, Marina Black, Marina Brown, Marina Blue.
Marina Red Marina Black
Marina Brown Marina Blue
■ Product Overview
Product Name: VENUS
Release Date: Wednesday, April 22, 2026, 10:00 AM
Sales Location: FUMIKODA Online Boutique
Price: ¥44,000
(Pre-order price ¥27,500 until April 30, 2026)
Estimated Delivery Period: Late June to Mid-July 2026
Size: W20cm×H11cm×D6cm
*Strap approx. 65cm-125cm
■ FUMIKODA
Since its establishment in 2016, FUMIKODA has been a Made-in-Japan bag brand committed to environmentally friendly manufacturing. Fumi Koda, who manages an IT consulting company, launched the brand with the desire to produce functional, highly designed, and environmentally low-impact business bags in Japan.
FUMIKODA has been actively engaged in SDGs since its founding, including initiatives such as donating a portion of the sales from its accessory line to support employment and IT education for children in foster care, upcycling leftover fabrics to create items at facilities for people with disabilities, and implementing a "Reuse Project" to collect used company bags and donate them to students.
Official Website: https://fumikoda.jp/
■ Alliance for the Blue, General Incorporated Association
Established in January 2020 in collaboration with The Nippon Foundation, a public interest incorporated foundation. It is a cross-industry platform that creates collaborative countermeasure models among companies to address the globally serious marine environmental problems, aiming to pass on a rich and bountiful sea to the next generation.
They promote activities in collaboration with approximately 80 companies and organizations from different industries across the value chain, local governments, and fishing industry stakeholders, aiming to "solve marine waste problems through product creation" and "establish a sustainable seagrass bed regeneration model" through a portion of their sales and donations.
Website: https://www.alliancefortheblue.org/
■ Morito Apparel Co., Ltd.
Morito Apparel Co., Ltd. manufactures apparel parts such as eyelets and snaps.
Reservations will begin on Wednesday, April 22, 2026, "Earth Day," at FUMIKODA's online boutique. During the pre-order period until Thursday, April 30, you can purchase it at a special price.
VENUS Regular Price ¥44,000 (Pre-order Price ¥27,500)
See details
■ Background of Development
Since its establishment in 2016, FUMIKODA has provided bags that combine ease of use and design for business professionals. Responding to the voices of women who want to "carry their smartphones hands-free" and "use items that are as environmentally friendly as possible," FUMIKODA planned a mini-sized shoulder bag that allows them to carry their smartphones elegantly.
By bringing together the technologies of Japan's proud material manufacturers and trading companies, FUMIKODA adopted new materials that contribute to solving the marine plastic problem, creating an unprecedented new product.
■ The "troublemaker" of the sea became a bag.
Fishing nets and gear account for approximately 60% of the weight of marine plastic waste washed ashore on Japan's coasts, requiring urgent reduction and countermeasures.
*Ministry of the Environment "FY2022 Survey Data on Composition of Washed-Ashore Waste" (March 2024)
To address this issue, two types of marine waste-derived materials were developed: recycled fishing net nylon "Ocean Current®" and artificial leather "Ocean V leather" recycled from fishing floats.
This project was realized through collaboration with partner companies of the Alliance for the Blue, a general incorporated association, including Daido Chemical Industry Co., Ltd., Morito Apparel Co., Ltd., and Rebirth Corporation.
Recycled fishing net nylon "Ocean Current®"
Artificial leather "Ocean V leather" recycled from fishing floats
FUMIKODA adopted these two recycled materials and completed the smartphone pouch "VENUS" with skilled Japanese craftsmen.
It is a product that embodies both the solution to marine problems and an elegant daily life.
Manufactured in a domestic bag sewing workshop
A portion of the sales of "VENUS" will be returned to marine conservation activities, including seagrass bed regeneration, through the Alliance for the Blue.
■ Color Variations
Four colors: Marina Red, Marina Black, Marina Brown, Marina Blue.
Marina Red Marina Black
Marina Brown Marina Blue
■ Product Overview
Product Name: VENUS
Release Date: Wednesday, April 22, 2026, 10:00 AM
Sales Location: FUMIKODA Online Boutique
Price: ¥44,000
(Pre-order price ¥27,500 until April 30, 2026)
Estimated Delivery Period: Late June to Mid-July 2026
Size: W20cm×H11cm×D6cm
*Strap approx. 65cm-125cm
■ FUMIKODA
Since its establishment in 2016, FUMIKODA has been a Made-in-Japan bag brand committed to environmentally friendly manufacturing. Fumi Koda, who manages an IT consulting company, launched the brand with the desire to produce functional, highly designed, and environmentally low-impact business bags in Japan.
FUMIKODA has been actively engaged in SDGs since its founding, including initiatives such as donating a portion of the sales from its accessory line to support employment and IT education for children in foster care, upcycling leftover fabrics to create items at facilities for people with disabilities, and implementing a "Reuse Project" to collect used company bags and donate them to students.
Official Website: https://fumikoda.jp/
■ Alliance for the Blue, General Incorporated Association
Established in January 2020 in collaboration with The Nippon Foundation, a public interest incorporated foundation. It is a cross-industry platform that creates collaborative countermeasure models among companies to address the globally serious marine environmental problems, aiming to pass on a rich and bountiful sea to the next generation.
They promote activities in collaboration with approximately 80 companies and organizations from different industries across the value chain, local governments, and fishing industry stakeholders, aiming to "solve marine waste problems through product creation" and "establish a sustainable seagrass bed regeneration model" through a portion of their sales and donations.
Website: https://www.alliancefortheblue.org/
■ Morito Apparel Co., Ltd.
Morito Apparel Co., Ltd. manufactures apparel parts such as eyelets and snaps.