Healthcare App Usage on the Rise: 1.7x Increase Among Women in Their 20s in One Year

Fuller Inc. (Headquarters: Niigata City, Niigata Prefecture; President and CEO: Masashi Yamazaki; hereinafter 'Fuller') has released the 'Healthcare App Usage Trends by Age Group Report 2026', which analyzes the actual usage of healthcare apps by age group based on data accumulated in its app market analysis service 'App Ape'.

This report provides a multifaceted analysis of healthcare app usage trends, including changes in usage time, usage patterns by age group, frequency of use, time of day usage, and the most popular apps among each age group.

The analysis found that even as overall smartphone usage time shows signs of saturation, the usage time of healthcare apps continues to increase.

In addition to apps that support health management and exercise habit formation, the digitalization of healthcare services—such as online medical consultations, medication notebooks, women's health management, and sleep management—has revealed different usage trends and needs across generations.

▼ Download the 'Healthcare App Usage Trends by Age Group Report 2026'

https://ja.appa.pe/reports/generational-healthcare-appmarketreport-2026

Survey Overview

Survey Method

Analysis conducted by Fuller's app market analysis service 'App Ape', based on data collected from approximately 400,000 Android devices in Japan.

Target Apps

Apps meeting all of the following conditions were defined as 'healthcare apps' and included in the survey: - MAU of 500 or more for Android apps in each month within the survey period - Listed in Google Play's 'Health & Fitness' or 'Medical' categories as of the end of each month within the survey period

Survey Period

January 2025 to March 2026

Highlights of the 'Healthcare App Usage Trends by Age Group Report 2026'

① Healthcare app usage time is increasing; 1.7x increase among women in their 20s

Comparing healthcare app usage time in March 2026 relative to March 2025, increases were observed among men and women in their 20s, men in their 30s and 40s, and women in their 50s.

In particular, women in their 20s saw a 1.7x increase, the highest growth among all gender and age groups. This shows that healthcare app usage is expanding even as overall smartphone usage time plateaus.

② Older generations tend to use multiple healthcare apps

Analysis of users who used at least one healthcare app in March 2026 revealed that the proportion of users using multiple apps increases with age.

Among users aged 60 and over, 19.1% used five or more healthcare apps, surpassing the 11.3% seen in their 20s. This suggests that older users are leveraging apps for multiple purposes, including health management, medical services, and exercise management.

③ Healthcare app usage peaks in the morning; high usage throughout the day for those aged 60+

Looking at healthcare app usage by time of day, morning usage was highest across all age groups, peaking between 6:00 and 7:00 AM.

By age group, those aged 60 and over showed higher usage than other demographics, with consistent usage from morning through evening. Meanwhile, usage rates tended to be lower among younger age groups, indicating age-related differences in healthcare app habits.

▼ Download the report here

https://ja.appa.pe/reports/generational-healthcare-appmarketreport-2026

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About App Ape

App Ape, provided by Fuller, is an app market analysis service that offers data on app user trends based on actual smartphone app usage data.

Similar to TV ratings for smartphones, it provides data on 'when, by whom, and how much' an app is used.

In addition to app user trend data, it offers cross-sectional data such as app store information and user attributes, making it widely useful for market and competitive research, as well as app planning and marketing.

It is used by a variety of business professionals involved in apps, including app developers, advertising agencies, and financial institutions, and has been adopted by over 500 companies.

Official App Ape website

https://ja.appa.pe/

About Fuller

Fuller operates under the mission 'Bring digital that cares about people into everyone's hands.' It actively promotes its 'Digital Partner Business,' providing support in all professional areas related to digital, including apps and the web.

From strategic planning for new and existing businesses to product development and growth, Fuller works as one team alongside clients, acting as a trusted partner in the digital domain, contributing to problem-solving and business growth.

With a two-headquarters system in Kashiwa-no-ha and Niigata, Fuller aims for medium- to long-term growth by maximizing the characteristics of each region.

For reference: Fuller official website and Digital Partner Business

https://www.fuller-inc.com/business

Company name: Fuller Inc.

Locations:

[Kashiwa-no-ha Headquarters] KOIL, 148-2 Kashiwa-no-ha Campus, 178-4 Wakashiba, Kashiwa City, Chiba Prefecture

[Niigata Headquarters] PLAKA2 NINNO, 1-2 Sasaguchi, Chuo-ku, Niigata City, Niigata Prefecture

Representative: President and CEO Masashi Yamazaki

Established: November 15, 2011

Business: Digital Partner Business

Stock Exchange Listing: Tokyo Stock Exchange Growth Market (Stock code: 387A)

URL: https://www.fuller-inc.com/

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Contact for this matter: Public Relations, Hikage, pr@fuller.co.jp