Smartphone Usage Rates Among People in Their 20s Surpass Other Age Groups at Night
Fuller Inc. has released the 'Age-Specific App Usage Trend Report 2026: 20s Edition,' analyzing smartphone usage patterns among those in their 20s based on data from its app market analysis service, 'App Ape.'
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 00:30
- 🔍 Collected: May 20, 2026 at 16:02
- 🤖 AI Analyzed: May 20, 2026 at 18:23 (2h 21m after Collected)
## Smartphone Usage Rates Among People in Their 20s Surpass Other Age Groups at Night
Fuller Inc. has released the 'Age-Specific App Usage Trend Report 2026: 20s Edition,' summarizing the smartphone usage realities of those in their 20s (aged 20-29) based on data accumulated in its app market analysis service, 'App Ape.'
This report provides a multifaceted analysis of monthly app usage counts, category-specific trends, daily usage time slots, apps with high percentages of 20s users, and usage conditions for apps released within the last year for the 20s demographic.
As a generation that has grown up alongside the expansion of digital services centered on smartphones—including SNS, video streaming services, cashless payments, short-form videos, and remote communication—the report clarifies the characteristics and trends of app usage among people in their 20s.
### Survey Overview
- Survey Method: Analysis using 'App Ape,' an app market analysis service provided by Fuller, based on data collected from approximately 400,000 Android devices in Japan.
- Target Users: Users born between 1997 and 2006 are defined as '20s.'
- Survey Period: March 2026
### Highlights of the Research Report
#### 1. Average Monthly App Usage per User in Their 20s is 51 Apps
The average monthly app usage per user in their 20s was 51.0, exceeding the all-age average of 48.0.
By category, the 20s demographic usage counts exceeded the all-age average in 'Tools,' 'Communication,' 'Business,' 'Games,' 'Entertainment,' 'Video Players & Editors,' and 'Travel & Local.'
#### 2. People in Their 20s Maintain High Smartphone Usage Rates at Night
Looking at smartphone usage rates by time of day, usage among those in their 20s surpasses all age groups from 0:00 to 3:00 AM.
Furthermore, from 2:00 PM onwards, the usage rate for those in their 20s again exceeds the all-age average, with a particularly significant difference observed during the evening hours of 7:00 PM to 10:00 PM. This indicates that people in their 20s maintain high usage rates even at night.
#### 3. Average Usage of Apps Released Within the Last Year is 1.1 Apps
Regarding apps released within the last year, the percentage of 20s users who 'have not used any' was 46.9%.
The average number of apps used was 1.0 for all ages and 1.1 for those in their 20s, indicating that the 20s demographic slightly exceeds the all-age average.
Fuller Inc. has released the 'Age-Specific App Usage Trend Report 2026: 20s Edition,' summarizing the smartphone usage realities of those in their 20s (aged 20-29) based on data accumulated in its app market analysis service, 'App Ape.'
This report provides a multifaceted analysis of monthly app usage counts, category-specific trends, daily usage time slots, apps with high percentages of 20s users, and usage conditions for apps released within the last year for the 20s demographic.
As a generation that has grown up alongside the expansion of digital services centered on smartphones—including SNS, video streaming services, cashless payments, short-form videos, and remote communication—the report clarifies the characteristics and trends of app usage among people in their 20s.
### Survey Overview
- Survey Method: Analysis using 'App Ape,' an app market analysis service provided by Fuller, based on data collected from approximately 400,000 Android devices in Japan.
- Target Users: Users born between 1997 and 2006 are defined as '20s.'
- Survey Period: March 2026
### Highlights of the Research Report
#### 1. Average Monthly App Usage per User in Their 20s is 51 Apps
The average monthly app usage per user in their 20s was 51.0, exceeding the all-age average of 48.0.
By category, the 20s demographic usage counts exceeded the all-age average in 'Tools,' 'Communication,' 'Business,' 'Games,' 'Entertainment,' 'Video Players & Editors,' and 'Travel & Local.'
#### 2. People in Their 20s Maintain High Smartphone Usage Rates at Night
Looking at smartphone usage rates by time of day, usage among those in their 20s surpasses all age groups from 0:00 to 3:00 AM.
Furthermore, from 2:00 PM onwards, the usage rate for those in their 20s again exceeds the all-age average, with a particularly significant difference observed during the evening hours of 7:00 PM to 10:00 PM. This indicates that people in their 20s maintain high usage rates even at night.
#### 3. Average Usage of Apps Released Within the Last Year is 1.1 Apps
Regarding apps released within the last year, the percentage of 20s users who 'have not used any' was 46.9%.
The average number of apps used was 1.0 for all ages and 1.1 for those in their 20s, indicating that the 20s demographic slightly exceeds the all-age average.
FAQ
How does smartphone usage for people in their 20s compare to other age groups?
Those in their 20s use an average of 51.0 apps per month compared to the 48.0 average for all age groups, showing notably higher usage rates late at night (0-3 AM) and in the evening (7-10 PM).
How can I obtain this research report?
It can be downloaded from the official App Ape website provided by Fuller Inc.
What is the App Ape service?
It is a market research tool that analyzes app usage trends based on real-world usage data collected from approximately 400,000 Android devices.