Hokuriku App Usage Trends | Community-Based App Usage Characteristic in Toyama, Ishikawa, and Fukui
Fuller Inc. has released the "Prefectural App Usage Trend Report 2026 Hokuriku Edition," based on data from its app market analysis service "App Ape." The report summarizes smartphone and app usage in the three Hokuriku prefectures (Toyama, Ishikawa, Fukui), highlighting that while monthly app usage is below the national average, community-based service apps are notably popular.
📋 Article Processing Timeline
- 📰 Published: May 2, 2026 at 00:30
- 🔍 Collected: May 1, 2026 at 16:01
- 🤖 AI Analyzed: May 1, 2026 at 16:11 (9 min after Collected)
Fuller Inc. (Headquarters: Niigata City, Niigata Prefecture; Representative Director and President: Masashi Yamazaki; hereinafter "Fuller") has released the "Prefectural App Usage Trend Report 2026 Hokuriku Edition," which summarizes the actual state of smartphone and app usage in the three Hokuriku prefectures (Toyama, Ishikawa, and Fukui), based on data accumulated in its app market analysis service "App Ape."
This report analyzes smartphone penetration rates, monthly app usage per user, category-specific usage trends, and the characteristics of highly used apps in each prefecture within the Hokuriku area. Through comparisons with the national average and differences between prefectures, the report provides a multifaceted visualization of app usage unique to Hokuriku.
▼ Download "Prefectural App Usage Trend Report 2026 Hokuriku Edition"
https://ja.appa.pe/reports/hokuriku-prefectural-appusagereport-2026
Research Overview
Research Method:
Analysis conducted by Fuller's app market analysis service "App Ape." Based on data collected from approximately 400,000 Android devices in Japan.
Target Research Area:
Toyama Prefecture, Ishikawa Prefecture, Fukui Prefecture
Research Period:
February 2026
Highlights from "Prefectural App Usage Trend Report 2026 Hokuriku Edition"
① Monthly app usage in all three Hokuriku prefectures tends to be below the national average.
The monthly number of apps used per user in all three Hokuriku prefectures was below the national average (49.1 apps). Toyama Prefecture recorded 47.4 apps, Ishikawa Prefecture 48.9 apps, and Fukui Prefecture 46.7 apps, all falling short of the national average.
By category, all three prefectures were below the national average in fields such as "tools," "shopping," and "entertainment." However, some categories like "lifestyle" and "communication" showed usage levels comparable to the national average.
These results suggest that while overall app usage in Hokuriku tends to be suppressed, apps essential for daily life are used steadily.
② High proportion of community-based service app usage.
In the three Hokuriku prefectures, a high proportion of community-rooted service apps, such as those for banks, electricity, and retail, was observed.
In Toyama Prefecture, banking and electricity-related apps ranked high; in Ishikawa Prefecture, electricity, finance, and retail; and in Fukui Prefecture, drug store and distribution-related apps. These apps, closely tied to the local infrastructure, are prominently used.
The characteristic of these apps is that the ratio of users from the respective prefectures is higher compared to national users, indicating their continuous use in the daily lives of local residents.
▼ Download the report here
https://ja.appa.pe/reports/hokuriku-prefectural-appusagereport-2026
―――――
About App Ape
App Ape, provided by Fuller, is an app market analysis service that offers data on app user trends based on actual smartphone app usage data.
Positioned like a smartphone version of TV viewership ratings, it allows you to see data such as "when, by whom, and how much" an app is used.
In addition to app user trend data, it provides comprehensive data including app store information and user demographic information, making it widely usable for app planning and marketing, including market and competitor research.
It is utilized by various business professionals involved in apps, such as app development companies, advertising agencies, and financial institutions, and has been used by over 500 companies to date.
App Ape Official Website
https://ja.appa.pe/
About Fuller
Fuller's mission is "Bringing human-centric digital experiences to everyone." It actively develops its "Digital Partner Business," which provides support across all professional digital domains, including apps and web, utilizing all of Fuller's expertise.
From strategy building for new and existing businesses to product development and growth, Fuller accompanies clients as a "one team." As a "trusted presence in all digital domains," it works closely with customers to solve challenges and contribute to business growth.
With a dual-headquarters system in Kashiwanoha and Niigata, Fuller aims for medium- to long-term growth by maximizing the unique characteristics of each region.
Reference: Fuller Official Website - About Digital Partner Business
https://www.fuller-inc.com/business
Company Name: Fuller Inc.
Location:
[Kashiwanoha Headquarters] KOIL, 148-2 Kashiwanoha Campus, 178-4 Wakashiba, Kashiwa City, Chiba Prefecture
[Niigata Headquarters] PLAKA2 NIN, 1-2 Sasaguchi, Chuo-ku, Niigata City, Niigata Prefecture
This report analyzes smartphone penetration rates, monthly app usage per user, category-specific usage trends, and the characteristics of highly used apps in each prefecture within the Hokuriku area. Through comparisons with the national average and differences between prefectures, the report provides a multifaceted visualization of app usage unique to Hokuriku.
▼ Download "Prefectural App Usage Trend Report 2026 Hokuriku Edition"
https://ja.appa.pe/reports/hokuriku-prefectural-appusagereport-2026
Research Overview
Research Method:
Analysis conducted by Fuller's app market analysis service "App Ape." Based on data collected from approximately 400,000 Android devices in Japan.
Target Research Area:
Toyama Prefecture, Ishikawa Prefecture, Fukui Prefecture
Research Period:
February 2026
Highlights from "Prefectural App Usage Trend Report 2026 Hokuriku Edition"
① Monthly app usage in all three Hokuriku prefectures tends to be below the national average.
The monthly number of apps used per user in all three Hokuriku prefectures was below the national average (49.1 apps). Toyama Prefecture recorded 47.4 apps, Ishikawa Prefecture 48.9 apps, and Fukui Prefecture 46.7 apps, all falling short of the national average.
By category, all three prefectures were below the national average in fields such as "tools," "shopping," and "entertainment." However, some categories like "lifestyle" and "communication" showed usage levels comparable to the national average.
These results suggest that while overall app usage in Hokuriku tends to be suppressed, apps essential for daily life are used steadily.
② High proportion of community-based service app usage.
In the three Hokuriku prefectures, a high proportion of community-rooted service apps, such as those for banks, electricity, and retail, was observed.
In Toyama Prefecture, banking and electricity-related apps ranked high; in Ishikawa Prefecture, electricity, finance, and retail; and in Fukui Prefecture, drug store and distribution-related apps. These apps, closely tied to the local infrastructure, are prominently used.
The characteristic of these apps is that the ratio of users from the respective prefectures is higher compared to national users, indicating their continuous use in the daily lives of local residents.
▼ Download the report here
https://ja.appa.pe/reports/hokuriku-prefectural-appusagereport-2026
―――――
About App Ape
App Ape, provided by Fuller, is an app market analysis service that offers data on app user trends based on actual smartphone app usage data.
Positioned like a smartphone version of TV viewership ratings, it allows you to see data such as "when, by whom, and how much" an app is used.
In addition to app user trend data, it provides comprehensive data including app store information and user demographic information, making it widely usable for app planning and marketing, including market and competitor research.
It is utilized by various business professionals involved in apps, such as app development companies, advertising agencies, and financial institutions, and has been used by over 500 companies to date.
App Ape Official Website
https://ja.appa.pe/
About Fuller
Fuller's mission is "Bringing human-centric digital experiences to everyone." It actively develops its "Digital Partner Business," which provides support across all professional digital domains, including apps and web, utilizing all of Fuller's expertise.
From strategy building for new and existing businesses to product development and growth, Fuller accompanies clients as a "one team." As a "trusted presence in all digital domains," it works closely with customers to solve challenges and contribute to business growth.
With a dual-headquarters system in Kashiwanoha and Niigata, Fuller aims for medium- to long-term growth by maximizing the unique characteristics of each region.
Reference: Fuller Official Website - About Digital Partner Business
https://www.fuller-inc.com/business
Company Name: Fuller Inc.
Location:
[Kashiwanoha Headquarters] KOIL, 148-2 Kashiwanoha Campus, 178-4 Wakashiba, Kashiwa City, Chiba Prefecture
[Niigata Headquarters] PLAKA2 NIN, 1-2 Sasaguchi, Chuo-ku, Niigata City, Niigata Prefecture