Fukushima, to Japan's Geneva.
Fukushima Watch Company aims to make Odaka, Minamisoma City, Fukushima Prefecture, a watchmaking sanctuary like "Japan's Geneva." They envision ticking time anew in this place where time once stopped due to the Great East Japan Earthquake, through the manufacturing of mechanical watches.
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- 📰 Published: April 1, 2026 at 23:00
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Our company endorses April Dream, which aims to make April 1st a day for sharing dreams. This press release is the dream of Fukushima Watch Company.
### In a town where time stopped, to tick time once more.
The dream of Fukushima Watch Company: "Fukushima, to Japan's Geneva"
We are Fukushima Watch Company, a domestic mechanical watch manufacturer founded in Minamisoma City, Fukushima Prefecture in 2022.
Our dream is to make Fukushima a place where watchmaking thrives, like "Japan's Geneva."
Geneva, Switzerland, is a place where watch brands from all over the world gather, and watch culture is deeply rooted as the pride of the city.
However, what we aim for is not just a place where famous companies gather.
It's about watchmaking being naturally close to the people who live there.
It's about making it a job and, at the same time, the pride of the land.
"When you think of wristwatches, you think of Fukushima, right?"
Someday, we seriously want to create a future where such words are naturally exchanged.
Fukushima Watch Company "Odaka" series: A classic small-seconds automatic wristwatch inspired by Odaka district in Minamisoma City, our base. It incorporates colors born from the daily life of Odaka district, such as blueberries and chili peppers.
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## Why we make watches in Odaka, Minamisoma City, Fukushima Prefecture
We manufacture wristwatches based in Odaka district, Minamisoma City, Fukushima Prefecture.
Why Odaka?
Because this town was once truly a "place where time stopped."
Due to the Great East Japan Earthquake and the Fukushima Daiichi Nuclear Power Plant accident in 2011, residents of Odaka district were forced to evacuate.
For approximately six years thereafter, people could not live there, and it was a town where the "population was zero" at one point.
A place where the sounds of life disappeared, the presence of people vanished, and the entire town quietly stopped time.
Facing that history, we strongly felt that instead of just lamenting the lost time, we wanted to start ticking new time once again in this place.
That is why we are making watches in Odaka.
### In a town where time stopped, to tick time once more.
The dream of Fukushima Watch Company: "Fukushima, to Japan's Geneva"
We are Fukushima Watch Company, a domestic mechanical watch manufacturer founded in Minamisoma City, Fukushima Prefecture in 2022.
Our dream is to make Fukushima a place where watchmaking thrives, like "Japan's Geneva."
Geneva, Switzerland, is a place where watch brands from all over the world gather, and watch culture is deeply rooted as the pride of the city.
However, what we aim for is not just a place where famous companies gather.
It's about watchmaking being naturally close to the people who live there.
It's about making it a job and, at the same time, the pride of the land.
"When you think of wristwatches, you think of Fukushima, right?"
Someday, we seriously want to create a future where such words are naturally exchanged.
Fukushima Watch Company "Odaka" series: A classic small-seconds automatic wristwatch inspired by Odaka district in Minamisoma City, our base. It incorporates colors born from the daily life of Odaka district, such as blueberries and chili peppers.
---
## Why we make watches in Odaka, Minamisoma City, Fukushima Prefecture
We manufacture wristwatches based in Odaka district, Minamisoma City, Fukushima Prefecture.
Why Odaka?
Because this town was once truly a "place where time stopped."
Due to the Great East Japan Earthquake and the Fukushima Daiichi Nuclear Power Plant accident in 2011, residents of Odaka district were forced to evacuate.
For approximately six years thereafter, people could not live there, and it was a town where the "population was zero" at one point.
A place where the sounds of life disappeared, the presence of people vanished, and the entire town quietly stopped time.
Facing that history, we strongly felt that instead of just lamenting the lost time, we wanted to start ticking new time once again in this place.
That is why we are making watches in Odaka.