From Volleyball Enthusiasm to Local Companies' 'Growth Engine': Fukuoka Girasol's New Co-creation Model for the Digital Age.

Our company supports April Dream, which aims to make April 1st a day for sharing dreams. This press release is the dream of Fukuoka Girasol Inc.

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We Want to Build a 'New Relationship' Between Sports Teams and Companies

This season, Fukuoka Girasol, having joined the V.League, is pioneering new sponsorship possibilities beyond the framework of a regional team. To further strengthen the 'four pillars' supporting our revenue—admission fees, fan club, merchandise sales, and sponsorship fees—we have particularly focused on the nature of sponsorship.

In addition to brand awareness through traditional 'logo display,' we want to provide even more multi-layered value to our partner companies. With this aspiration, we are evolving sponsorship into a form that generates practical profits by combining the overwhelming 'passion' of sports with our expertise in digital 'information dissemination.' We aim to build a new co-creation model where the team itself becomes a strong platform supporting corporate growth, walking alongside our partner companies.

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Challenging Media Transformation: Creating 'Empathy' Through Search

Generally, the most accessed pages on a sports team's website are the 'Player Introduction' pages. This is because they serve as the initial point of interest for understanding 'what kind of players are on the team.' However, this presented a challenge.

A Structure with an 'Entrance' but Lacking Reasons for 'Revisiting'

Player introductions have little dynamic information and tend to offer few reasons for users to revisit after a single viewing. On the other hand, the 'Announcements' page, which should ideally generate repeat visitors, has remained merely a formal record (log), lacking the entertainment value to convey the team's or players' charms from multiple angles and mechanisms to encourage return visits.

To change this structure, Fukuoka Girasol has redefined the announcements page as 'a medium where deep empathy lies beyond search results.'

Producing Content from a Unique Perspective

We do not focus solely on starting members or popular players. We make each player's humanity visible through unique angles not seen on other teams' websites, such as by featuring reserve players as protagonists in stories or highlighting players who cherish their equipment more than anyone else.

LINK: 16 players fighting together.
LINK: [Fukuoka Girasol x WASH GUN PECKER] V.League Women's Volleyball, Hiroko Morimoto speaks about caring for sports equipment
LINK: Is it no longer a 'Fukuoka Girasol Sports Day'!? Running wild at the FUKUOKA ALL‐STAR Grand Sports Day 2026?

Creating Fans Through Engaging Reads, Driven by Search Traffic

We strive to consistently deliver high-quality content that users arriving via search find 'interesting' and 'empathetic,' such as articles showing deep respect for opponents and 'hospitality' guides for areas around the venue. This 'readability' transforms one-time visitors into repeat fans, leading to results like the announcements page surpassing player pages in access count.

LINK: [Women's Volleyball V.League] With the tears of joy shed that day in Hokkaido as strength. The Iizuka decisive battle against arch-rival Artemis Hokkaido!
LINK: [NEWS] Welcome from the northern land! An 'Iizuka Decisive Battle Hospitality Guide' for Artemis Hokkaido fans.

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Evolution into a Co-creative Digital Platform

Circulating Value Accelerates the Future of Teams and Partners

What Fukuoka Girasol aims for is an 'information dissemination hub (platform)' that transcends the mere framework of a sports team.

From this place where fans, companies, and the region interact, we will continue to provide value accompanied by tangible passion and practical benefits.

Sharing 'Web Utilization and Data Analysis' Born from On-site Trial and Error

We will provide 'practical know-how,' gained from our own struggles and repeated improvements in web operations, to our partner companies, not just smart theories.

How to deliver the passion from the field digitally.

We want to share the insights gained from that trial and error and provide practical support as a business partner to jointly solve specific 'customer acquisition' and 'marketing challenges.'

The Form of 'Sports x DX' to Update the Regional Economy

The utilization of IT and the Web is not merely for the efficiency of administrative tasks.

We aim to directly link the function of our information dissemination hub and its foundational platform, which we engage with daily, to 'creating customer touchpoints' and 'increasing revenue' for our sponsor partners.

We will connect the 'passion that moves people' inherent in sports to tangible results through digital means, enriching our sponsor partners, and allowing that vitality to be returned to the entire region.

From Fukuoka, we will co-create a sustainable 'virtuous cycle of the regional economy' starting from sports.

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From 'Support' to 'Co-creation': The Value of Sports

'A volleyball team becoming a growth engine for local companies.'

This is not a rejection of past sports business models, but a challenge to expand their possibilities endlessly.

With the same strength as the passion aimed at victory on the court, we will stand by our partner companies in their business success.

Starting from Fukuoka, hand-in-hand with many companies, we will update the regional economy.

Creating such a future of 'co-creation' is Fukuoka Girasol's dream for April 1st.

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