Turning Volleyball Enthusiasm into a 'Growth Engine' for Local Businesses: Fukuoka Girasol's New Co-creation Model in the Digital Age.

Our company supports April Dream, which aims to make April 1st a day to announce dreams.
This press release is a dream of Fukuoka Girasol Co., Ltd.

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We want to build a "new relationship" between sports teams and businesses.

Fukuoka Girasol, which joined the V.League this season, is pioneering new possibilities for sponsorship, going beyond the framework of a local team. To strengthen the "four pillars" that support revenue—admission fees, fan clubs, merchandise sales, and sponsorship fees—we have particularly focused on the nature of sponsorship.

In addition to traditional "logo display" for recognition, we want to provide multi-layered value to our partner companies. With this in mind, we are combining the overwhelming "passion" of sports with our expertise in digital "information dissemination" to evolve sponsorship into a form that generates practical profits. We aim to build a new co-creation model where the team itself becomes a powerful platform supporting corporate growth, walking hand-in-hand with our partner companies.

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Challenging to become a media that generates "empathy" from search.

Generally, the most accessed page on a sports team's website is the "player profile page."
This is because it serves as the initial point of interest for the team, answering "what kind of players are there?"
However, there was one challenge.

A structure with an "entrance" but insufficient reasons for "revisiting."

Player profiles have little dynamic information, making it difficult to generate motivation for revisiting once viewed.
On the other hand, the 'News' page, which should ideally generate repeat visitors, has remained merely a formal record (log), lacking entertainment value to convey the team's and players' charm from multiple angles, and mechanisms to encourage revisits.

Fukuoka Girasol redefined the news page as "media where deep empathy lies beyond search" to change this structure.

Producing content from a unique perspective.

We don't just focus on starting members or popular players.
We visualize the humanity of each player from angles not seen on other team sites, such as stories where reserve players take the lead, or features on players who meticulously care for their equipment.

LINK：16 players fighting together.
LINK：【Fukuoka Girasol × WASH GUN PECKER】V.League Women's Volleyball, Hiroko Morimoto talks about sports equipment care
LINK：Is it already "Fukuoka Girasol Sports Festival"!? Running wild at FUKUOKA ALL‐STAR Sports Festival 2026?

Attracting fans as reading material from search.

We strive to continuously disseminate high-quality content that users who arrive from search find "interesting" and "empathetic," such as articles showing thorough respect for opponents and hospitality guides for the venue's surroundings.
This appeal as "reading material" converts one-time visitors into repeaters, resulting in the news page's access numbers surpassing those of the player pages.

LINK：【Women's Volleyball V.League】With the happy tears shed in Hokkaido that day as strength. The Iizuka showdown against arch-rival Artemis Hokkaido!
LINK：【NEWS】Welcome from the northern land! "Iizuka Showdown Hospitality Guide" for Artemis Hokkaido fans

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Evolution into a co-creation digital platform.

Circulating value accelerates the future of teams and partners.

Fukuoka Girasol aims to be a "information dissemination hub (platform)" that transcends the boundaries of a mere sports team.

From this place where fans, businesses, and the community intersect, we will continue to return value accompanied by genuine passion and practical benefits.

Sharing "Web utilization and data analysis" born from on-site trial and error.

We will return not just smart theories, but our "practical know-how" that we have cultivated through our own struggles and continuous improvements in web operations, to our partner companies.

How to deliver the passion from the field digitally?

We want to share the insights gained from these trials and errors and provide practical support as business partners to jointly solve specific "customer acquisition" and "marketing challenges."

The form of "Sports x DX" that updates the regional economy.

The utilization of IT and Web is not just for streamlining administrative tasks.

We believe that the function as an information dissemination hub that we deal with daily, and the platform that forms its foundation, can be directly linked to our sponsor partners' "creation of customer touchpoints" and "revenue improvement."

Connecting the "passion that moves people" from sports to tangible results through digital, enriching sponsor partners, and returning that vitality to the entire region.

From Fukuoka, we will co-create a sustainable "virtuous cycle of regional economy" starting from sports.

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From "Support" to "Co-creation" in the value of sports.

"A volleyball team becoming a growth engine for local businesses."

This is not a denial of previous sports business models, but a challenge to expand their possibilities endlessly.

With the same intensity as our pursuit of victory on the court, we will stand by the business success of our partner companies.

Starting from Fukuoka, working hand-in-hand with many companies to update the regional economy.

Creating such a future of "co-creation" is Fukuoka Girasol's dream for April 1st.

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