Kumamoto's First! Brand Sakuramasu Farmed in Goshoura Sea: Brand Reveal and Tasting Event for Trade and Media Prior to First Shipment

Fukunari Co., Ltd. (Headquarters: Nishi-ku, Kumamoto City; Representative Director CVO: Yu Hirao) is scheduled to begin the first shipment of its brand Sakuramasu, farmed in the seas of Goshoura, Amakusa City, Kumamoto Prefecture, in May 2026. Prior to the full-scale shipment, a brand name reveal and tasting event for trade partners and media representatives will be held on Monday, April 28, 2026.

This sea-farmed Sakuramasu, the first of its kind in Kumamoto Prefecture, has garnered attention as a 'fish of hope' for aquaculture farmers. Fry introduced into Fukunari's net pens in December 2025 can be shipped in about six months, allowing for stable revenue without being overly affected by natural disasters. This brand was born from a challenge to introduce a new fish species for the first time in 46 years, directly confronting the changing seas of Amakusa, including rising temperatures and red tides. This event is a unique opportunity to experience the story of its birth and its rich flavor alongside the producers. The brand name will be officially announced on the day of the event.

**Event Overview** Event Name: Goshoura-grown Brand Sakuramasu Reveal and Tasting Event Date and Time: Monday, April 28, 2026, 16:00-20:00 Venue: Kaminoura CIRCUS (T-Brio BF, 4-2 Suido-cho, Chuo-ku, Kumamoto City, 860-0844) Target: Business partners and media representatives Organizer: Fukunari Co., Ltd. Cooperation: Smolt Co., Ltd. (Miyazaki), Bear’s Book Co., Ltd. (Kumamoto)