[Fukui Sakura Marathon 2026] Supporting Runners with 180 Utility Pole Ads, a Hot Topic on SNS

Supporting Runners with 180 Utility Pole Ads, a Hot Topic on SNS **Subtitle: Backed by the Director's Own Participation and Personal Experience, Sakuradori Orthopedic Clinic Supports the Community and Sports**

At the Fukui Sakura Marathon held on March 29, 2026, Sakuradori Orthopedic Clinic rolled out 180 utility pole advertisements as part of its efforts to support the event, sending cheers to all participating runners.

This initiative was carried out by the community-rooted medical institution (Eternabloom Medical Corporation, Sakuradori Orthopedic Clinic) with the desire to support everyone who challenges themselves in sports.

During this major event where many runners dashed under the fully bloomed cherry blossoms, the advertisements placed at various points along the course served as a source of encouragement for the participants.

### The Director's Personal Experience and Continuing Challenge

Dr. Shuhei Ugaji, the director of Sakuradori Orthopedic Clinic, was passionate about volleyball in his middle school days but suffered from repeated ankle sprains.

The experience of "the frustration of not being able to play as desired" and the realization of "the importance of proper care" became one of the major catalysts for his decision to pursue a career in medicine.

Furthermore, the director himself has been continuously participating in the Fukui Sakura Marathon since its first-ever event, this being his third time. As an active runner, he understands firsthand the value of taking on challenges, the physical strain involved, and the importance of support.

### Reasons for Supporting the Marathon This support activity is infused with the director's strong desire to "support runners," based on his own experiences. As a doctor who has both a history of struggling with injuries and the perspective of a runner who continues to face challenges, his motivation comes from wanting to support an environment where all participants can run with peace of mind.

### Contribution to the Community and Sports through the Marathon A marathon is a sport that anyone can take on, regardless of age or experience, and it is a significant event that contributes to the revitalization of the entire community.

This support for the Fukui Sakura Marathon reflects the clinic's stance of "supporting those who challenge themselves through medicine."

Sakuradori Orthopedic Clinic will continue to support local sports activities and contribute to creating an environment where more people can engage in exercise safely, from the perspective of injury prevention and conditioning.

### Reactions on SNS On social media, comments such as, "I saw it many times while running, and it encouraged me," and "It made me want to push myself until the next message," were seen, indicating that the ads were perceived not merely as advertisements but as 'support' that stood by the runners.

Furthermore, voices expressing hope for its continuation, such as "I hope they do it again next year," were also seen, suggesting that this initiative left a strong impression on many participants.

This effort, made possible because the director himself participates in the event as a runner, has garnered much empathy as a form of support with a real, on-the-ground feel.

### Introduction in a Video by the YouTube Channel "Kazu-san's Village" The initiative was featured not only on SNS but also on YouTube. A video by "Kazu-san," a YouTuber based in Fukui, introduced the utility pole ads, highlighting them as part of the roadside cheering.

Through such third-party dissemination, it is evident that this initiative was recognized as contributing to the event's atmosphere and as encouragement for the runners.

### About Sakuradori Orthopedic Clinic The clinic focuses on "relapse prevention" and "performance improvement," providing medical care tailored to each patient.

Going forward, the clinic will continue to contribute to the development of the local community and sports culture through initiatives that go beyond the framework of medicine.