What do users prioritize when choosing a card e-commerce site? Real insights revealed through a survey on shipping, delivery, and point rewards

When choosing an online trading card (TCG) store, few people decide based solely on the price of the product itself. An increasing number of users are making comprehensive comparisons, taking into account factors such as shipping costs, point rewards, and delivery reliability. In card e-commerce, both value and peace of mind are highly prioritized, and the differences between sites directly influence user choice. Therefore, Fukufuku Toreka, which connects 'fun' and 'excitement' to the user experience (https://weis.fukufukutoreka.com/), conducted a survey among users who have utilized card e-commerce sites regarding their evaluations and priorities concerning 'delivery,' 'shipping costs,' and 'point rewards' (using Freeasy). This article explains, based on the survey results, what users prioritize when using card e-commerce sites and what criteria they use to decide where to purchase. This content serves as a useful guide for those currently using or considering using card e-commerce, as well as providing insights into real user feedback for card shops and online retailers. ▼ Table of Contents Survey 1: How do users feel about 'shipping costs' on e-commerce sites? Survey 2: How much do 'point rewards' influence the choice of an e-commerce site? Survey 3: What is most prioritized in card e-commerce services? Summary: What is required of card e-commerce sites is a balance between 'value' and 'peace of mind'

Q1. Which of the following best describes your feelings regarding 'shipping costs' on e-commerce sites? ・The most common response was 'I find it acceptable if shipping is free for purchases over a certain amount,' at 30.0% (60 people).