Collaboration Expressing the Worldview of Heisei Retro, Captivating All Generations

Fujiya, which operates confectionery stores nationwide, will collaborate with the popular goods brand "SWIMMER".

"SWIMMER" was a popular goods brand for about 30 years from 1987, and even after its revival, it continues to captivate fans of all ages with designs featuring motifs like animals and sweets.

Fujiya Confectionery stores will release sweets and merchandise that express the long-loved, Heisei retro cuteness of "SWIMMER". Please pay attention to this retro-cute collaboration.

Retro-Cute Sweets and Goods with After-Use Potential Appear

◆ SWIMMER x PEKO Collaboration Fluffy Hotcakes

"SWIMMER x PEKO Collaboration Fluffy Hotcakes"

This product features a fluffy cake filled with a light, salted butter-flavored custard cream, also applied to the top. The caramel sauce and chocolate sauce drizzled on top create the image of retro hotcakes. It is finished with a collaboration paper plate for a cute presentation.

"SWIMMER x PEKO Collaboration Fluffy Hotcakes"

540 yen (tax included)

Release Date: July 10, 2026 (Fri)

◆ SWIMMER x PEKO Collaboration Coffee Jelly

"SWIMMER x PEKO Collaboration Coffee Jelly"

A retro sweet appears, allowing you to enjoy pannacotta and coffee jelly, representative of Heisei sweets, at the same time. Coffee jelly is layered on top of pannacotta, finished with vanilla mousse and chocolate cream, and decorated with chocolate sauce, served with a collaboration paper plate. The slightly bitter coffee jelly and sweet pannacotta are a perfect match.

"SWIMMER x PEKO Collaboration Coffee Jelly"

583 yen (tax included)

Release Date: July 10, 2026 (Fri)

Image of Paper Plate Included with "SWIMMER x PEKO Collaboration Fluffy Hotcakes / Coffee Jelly"

Collaboration Paper Plate

・ "SWIMMER x PEKO Collaboration Fluffy Hotcakes"

・ "SWIMMER x PEKO Collaboration Coffee Jelly"

Comes with a collaboration paper plate designed with SWIMMER characters and Peko-chan!

◆ SWIMMER x PEKO Collaboration Milky Pouch

"SWIMMER x PEKO Collaboration Milky Pouch"

Image of the back design of "SWIMMER x PEKO Collaboration Milky Pouch"

This cute pouch features a collaboration design of SWIMMER characters and Peko-chan, filled with 9 Milky candies. The heart hologram sequins scattered in the vinyl part move with a shake, creating a pouch full of retro charm. This product has excellent after-use potential, as it can be used as a pen case or makeup pouch after the Milky candies are finished.

"SWIMMER x PEKO Collaboration Milky Pouch"

1,650 yen (tax included)

Release Date: July 10, 2026 (Fri)

Size: Approx. 90mm (height) x 180mm (width) x 20mm (depth)

Contents: 9 Milky candies

◆ SWIMMER x PEKO Collaboration Heart Cookie Tin

"SWIMMER x PEKO Collaboration Heart Cookie Tin"

Image of the side design of the "SWIMMER x PEKO Collaboration Heart Cookie Tin" Image of the die-cut sticker for "SWIMMER x PEKO Collaboration Heart Cookie Tin"

This retro-cute tin features collaboration art of SWIMMER characters and Peko-chan along with a red gingham check design, containing 8 of Fujiya's popular "Heart Cookies (Butter Almond)". The included die-cut sticker is perfect for placing inside a smartphone case.

"SWIMMER x PEKO Collaboration Heart Cookie Tin"

1,320 yen (tax included)

Release Date: July 10, 2026 (Fri)

Tin Size: Approx. 76mm (height) x 115mm (width) x 58mm (depth)

Contents:

・ 8 Heart Cookies (Butter Almond)

・ 1 Die-cut sticker

* Sticker size: Approx. 40mm (height) x 60mm (width)

Present Campaign to be Held at Fujiya Confectionery Stores to Commemorate the Collaboration

To commemorate the collaboration with "SWIMMER", a present campaign will be held at Fujiya Confectionery stores.

"SWIMMER x PEKO Original Coaster" Present Campaign

Image of "SWIMMER x PEKO Original Coaster" (2 types) Image of "SWIMMER x PEKO Original Coaster" (2 types)

Period

July 10, 2026 (Fri) - Until supplies last

Details

Customers who purchase 2,000 yen or more (tax included), including SWIMMER collaboration products, will receive one "SWIMMER x PEKO Original Coaster" (2 types in total).

* Coaster size: Approx. 90mm (height) x 90mm (width) each / Material: Paper

Eligible Products

"SWIMMER x PEKO Collaboration Fluffy Hotcakes"

"SWIMMER x PEKO Collaboration Coffee Jelly"

"SWIMMER x PEKO Collaboration Milky Pouch"

"SWIMMER x PEKO Collaboration Heart Cookie Tin"

* Items will be given randomly and cannot be chosen.

* Quantities are limited and will end once supplies are depleted.

* Even if you purchase 4,000 yen or more (tax included), you will still receive only one coaster.

● About "SWIMMER"

"SWIMMER" is a goods brand that has handled the planning and sales of many "kawaii" products. Through "SWIMMER", we want people of all ages and genders to freely enjoy wearing and using cute things, and this sentiment is embedded in the designs and characters.

[URL]: https://www.pattys.jp/swimmer

©patty's co.,ltd.All rights reserved.

* Availability may vary by store, and items may be sold out.

* Some products sold at Fujiya Confectionery stores will also be available at some Fujiya restaurants.

* For food and drinks consumed in the eat-in space, the standard tax rate (10%) will apply, which differs from the listed tax-included prices.

* Product contents and designs are subject to change.

* All images are for illustrative purposes only.

Fujiya Website

https://www.fujiya-peko.co.jp/

Fujiya Confectionery Brand Site

https://www.fujiya-peko.co.jp/cakebrand/

FACT BOX

  • Source: PR TIMES
  • Category: コラボレーション
  • Organizations: SWIMMER / patty's co.,ltd.