Asakusa-based lifestyle brand 'cazari' sponsors special event in Brooklyn, New York
Full-scale launch for general consumers begins; expanding experiences and seeking co-creation partners for 'next-generation manufacturing'.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 20:30
- 🤖 AI Analyzed: June 2, 2026 at 12:56 (1504h 26m after Published)
Fujita Kenso Co., Ltd. is launching its Asakusa-based lifestyle brand 'cazari' (https://fujitakenso.jp/cazari/) for general consumers. On January 11, 2026, the company served as a special sponsor for the 'Brooklyn KURA × SOWN — SAKE & MATCHA Afternoon Gathering' held in Brooklyn, New York, providing original coasters for attendees.
While increasing such experiences that 'convey the goodness of Japan,' cazari will begin sales through e-commerce and pop-up stores from April 2026 onwards. Simultaneously, we are widely recruiting co-creation partners to think together about materials and backgrounds, and to engage in manufacturing.
Key Points:
- Special sponsorship of 'Brooklyn KURA × SOWN — SAKE & MATCHA Afternoon Gathering' in Brooklyn, NY on Jan 11, 2026 (provided original coasters).
- Full-scale launch of 'cazari' for general consumers via e-commerce and pop-ups from April 2026.
- Recruiting co-creation partners including material manufacturers, workshops, and artists (planning/joint development/exhibition/experience creation).
About 'cazari':
Asakusa is a hub of culture and a town with a 'foundation of manufacturing' where people who support daily life gather. Since our founding in the Taisho era, we have learned and walked alongside those who support our business and those involved in manufacturing.
'cazari' was started in 2021 to connect those 'bonds' to the next generation. Materials, creators, and users naturally connect, and Japanese materials that can be felt by hand become daily tools. Starting with outreach to inbound tourists, we will share our value with the world. This sponsorship is the first step in expanding these efforts.
About the Event:
We sponsored the 'Brooklyn KURA × SOWN — SAKE & MATCHA Afternoon Gathering' in Brooklyn, NY on January 11, 2026. We resonated with Brooklyn KURA, which promotes Japanese fermentation culture and craftsmanship, and SOWN, which manages everything from organic tea production to tea ceremonies under the slogan 'Stay Young,' and produced/provided original coasters for this event.
Future Developments:
'cazari' will expand experiences where materials, creators, and users connect, starting from the bonds of Asakusa. We will promote the following initiatives:
- Expanding collaboration with creators and materials: Promoting planning and development utilizing new domestic and international materials and techniques.
- Updating the 'decorating' experience: Proposing decorations that reflect seasons and culture, and creating spaces where people can pick up and choose items.
- Strengthening outreach to inbound tourists: Strengthening efforts to deliver the charm of Japanese materials from Asakusa to the world.
Recruiting Co-creation Partners:
'cazari' aims to open up the cycle of Japanese materials becoming daily tools or 'decorating' habits that can be felt by touch, from Asakusa to the world. We are looking for partners to work with us on planning, joint development, sales, and workshops. Please contact us for information exchange.
While increasing such experiences that 'convey the goodness of Japan,' cazari will begin sales through e-commerce and pop-up stores from April 2026 onwards. Simultaneously, we are widely recruiting co-creation partners to think together about materials and backgrounds, and to engage in manufacturing.
Key Points:
- Special sponsorship of 'Brooklyn KURA × SOWN — SAKE & MATCHA Afternoon Gathering' in Brooklyn, NY on Jan 11, 2026 (provided original coasters).
- Full-scale launch of 'cazari' for general consumers via e-commerce and pop-ups from April 2026.
- Recruiting co-creation partners including material manufacturers, workshops, and artists (planning/joint development/exhibition/experience creation).
About 'cazari':
Asakusa is a hub of culture and a town with a 'foundation of manufacturing' where people who support daily life gather. Since our founding in the Taisho era, we have learned and walked alongside those who support our business and those involved in manufacturing.
'cazari' was started in 2021 to connect those 'bonds' to the next generation. Materials, creators, and users naturally connect, and Japanese materials that can be felt by hand become daily tools. Starting with outreach to inbound tourists, we will share our value with the world. This sponsorship is the first step in expanding these efforts.
About the Event:
We sponsored the 'Brooklyn KURA × SOWN — SAKE & MATCHA Afternoon Gathering' in Brooklyn, NY on January 11, 2026. We resonated with Brooklyn KURA, which promotes Japanese fermentation culture and craftsmanship, and SOWN, which manages everything from organic tea production to tea ceremonies under the slogan 'Stay Young,' and produced/provided original coasters for this event.
Future Developments:
'cazari' will expand experiences where materials, creators, and users connect, starting from the bonds of Asakusa. We will promote the following initiatives:
- Expanding collaboration with creators and materials: Promoting planning and development utilizing new domestic and international materials and techniques.
- Updating the 'decorating' experience: Proposing decorations that reflect seasons and culture, and creating spaces where people can pick up and choose items.
- Strengthening outreach to inbound tourists: Strengthening efforts to deliver the charm of Japanese materials from Asakusa to the world.
Recruiting Co-creation Partners:
'cazari' aims to open up the cycle of Japanese materials becoming daily tools or 'decorating' habits that can be felt by touch, from Asakusa to the world. We are looking for partners to work with us on planning, joint development, sales, and workshops. Please contact us for information exchange.
FAQ
Where can I purchase cazari products?
Sales will begin sequentially through our e-commerce site and pop-up stores starting in April 2026. Please check our official website for details.
What kind of companies can become co-creation partners?
We are looking for material manufacturers, workshops, and artists. If you are interested in planning, joint development, or exhibitions, please contact our PR department.
Why did you hold an event in New York?
To share the value of Japanese materials and culture globally, and to expand our brand awareness starting from inbound tourism.