[Hakone Kowakien Yunessun] 'Celebrating Those Who Visit Today' - 'Hakone Kowakien 365 Days Festival Plaza' Renewal
Hakone Kowakien Yunessun has reopened its 'Hakone Kowakien 365 Days Festival Plaza' as an experiential indoor facility. By hosting daily festivals and participatory events, Yunessun aims to strengthen 'experience consumption' and human interaction.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 00:00
- 🔍 Collected: May 26, 2026 at 15:31
- 🤖 AI Analyzed: May 27, 2026 at 06:14 (14h 42m after Collected)
## Background and Concept of the Renewal
Hakone Kowakien Yunessun (located at 1297 Ninotaira, Hakone-machi, Ashigarashimo-gun, Kanagawa) has renovated its 3rd-floor 'Hakone Kowakien 365 Days Festival Plaza,' fully opening it on May 25, 2026. The theme of this renewal is 'Celebrating Those Who Visit Today.' As modern tourism needs shift from 'product consumption' to 'experience consumption' and emphasize 'human connections,' Yunessun aims to provide unforgettable moments through interaction and conversation with staff.
## Expansion of Festival Content
The renovation features traditional decorations such as lanterns, red-and-white curtains, and Hakone's traditional marquetry (yosegi-zaiku), creating a lively festival atmosphere. The plaza offers nostalgic festival games like target shooting, a giant Gacha-pon, and ring toss, suitable for all ages. Guests staying at Yunessun official hotels receive special festival tickets, enhancing their stay. The booths are open from 12:00 to 20:00, with games starting from 500 yen.
## Participatory Events and 'Kowakien Hakoneko-tei'
Performance events are held daily from 16:00 on the stage. These include dance events with the official character 'Hakoneko Bozappy' in DJ attire, as well as balloon art and musical performances by employees. Additionally, 'Kowakien Hakoneko-tei' serves menu items beloved since the opening of the former Hakone Hotel Kowakien in 1959, including 'Kowakien Curry' and 'Kowakien Ramen,' along with the popular 'Soba-cha Pudding' from Soba Kihinkan, perfect for a break after enjoying Yunessun.
## Prospects for Regional Activation
Since its opening in 2001, Hakone Kowakien Yunessun has developed as a comprehensive experiential resort utilizing its vast grounds and abundant natural hot springs. Through this renewal, Yunessun aims to provide a space where visitors can discover something new every time they come, contributing to the activation of the entire Hakone area.
Hakone Kowakien Yunessun (located at 1297 Ninotaira, Hakone-machi, Ashigarashimo-gun, Kanagawa) has renovated its 3rd-floor 'Hakone Kowakien 365 Days Festival Plaza,' fully opening it on May 25, 2026. The theme of this renewal is 'Celebrating Those Who Visit Today.' As modern tourism needs shift from 'product consumption' to 'experience consumption' and emphasize 'human connections,' Yunessun aims to provide unforgettable moments through interaction and conversation with staff.
## Expansion of Festival Content
The renovation features traditional decorations such as lanterns, red-and-white curtains, and Hakone's traditional marquetry (yosegi-zaiku), creating a lively festival atmosphere. The plaza offers nostalgic festival games like target shooting, a giant Gacha-pon, and ring toss, suitable for all ages. Guests staying at Yunessun official hotels receive special festival tickets, enhancing their stay. The booths are open from 12:00 to 20:00, with games starting from 500 yen.
## Participatory Events and 'Kowakien Hakoneko-tei'
Performance events are held daily from 16:00 on the stage. These include dance events with the official character 'Hakoneko Bozappy' in DJ attire, as well as balloon art and musical performances by employees. Additionally, 'Kowakien Hakoneko-tei' serves menu items beloved since the opening of the former Hakone Hotel Kowakien in 1959, including 'Kowakien Curry' and 'Kowakien Ramen,' along with the popular 'Soba-cha Pudding' from Soba Kihinkan, perfect for a break after enjoying Yunessun.
## Prospects for Regional Activation
Since its opening in 2001, Hakone Kowakien Yunessun has developed as a comprehensive experiential resort utilizing its vast grounds and abundant natural hot springs. Through this renewal, Yunessun aims to provide a space where visitors can discover something new every time they come, contributing to the activation of the entire Hakone area.
FAQ
What are the opening hours of the 365 Days Festival Plaza?
The festival booths are open from 12:00 to 20:00, and Hakoneko-tei is open from 12:00 to 19:00 (LO 18:30).
Can I use the plaza without entering the Yunessun hot spring park?
Yes, it is located outside the main admission area on the 3rd floor, so you can use it without entering the park.
Is there a fee for stage events?
Participation in stage events is free. Festival games start from 500 yen per game.