Fujisho Group Holdings Sets Up Eco-Stations at 'Nagato Dawn Fes 2026' for First Major CSR Project

Fujisho Group Holdings (Headquarters: 10-23 Inari-cho, Sanyo-Onoda City, Yamaguchi Prefecture; Representative Director: Toshihiko Fujita), which develops energy, logistics, and lifestyle-related service businesses based in Yamaguchi Prefecture, implemented its first full-scale CSR activity at the large-scale event 'Nagato Dawn Fes 2026,' held in Nagato City, Yamaguchi Prefecture, on May 16 (Sat) and 17 (Sun), 2026.

For this initiative, the company installed 'Fujisho Group Eco-Stations' at the venue. While calling for cooperation from visitors in waste sorting, the project worked to reduce environmental impact and promote resource circulation at the regional event. It was a new challenge to connect the event not only as a 'place to enjoy' but also as a 'place to think about the future of the region,' gaining empathy and cooperation from many attendees.

A new step as a company walking with the region

Fujisho Group has been developing a wide range of businesses centering on Yamaguchi Prefecture as a corporate group supporting regional infrastructure and daily life. This initiative represents the 'first step of CSR activities' in which the company has re-examined what it can do as a company for the local community and the environment and translated it into action, in addition to its business activities.

In the background is the concept of 'sustainability management,' which has been gaining increasing importance in recent years. For companies to grow sustainably, it is essential to fulfill their responsibilities to the local community and the environment, not just pursue profits.

Based on its purpose of being the 'best partner for people and the region,' the Fujisho Group has aimed to continue being a company that develops together with the region, including sponsoring regional events and supporting sports promotion. And this time, as a form of taking that thought one step further, it started the 'Eco-Station Project.'

Eco-Station Project aiming for 'visible social contribution'

The 'Fujisho Group Eco-Stations' installed this time are not just waste collection points.

It is a participatory sustainability action aimed at conveying the 'importance of sorting' to visitors and raising environmental awareness.

At the venue, sorting boxes were installed for:

- Combustible waste
- Plastics
- PET bottles
- PET bottle caps
- Cans
- Leftover beverages

Thorough recycling of resources, including plastics, was carried out to reduce waste generated during the event and promote appropriate resource circulation.

Also, on the day, Fujisho Group staff wore dedicated T-shirts and provided guidance on sorting methods to visitors. By having staff actively call out to people within the venue, it created a 'visible social contribution activity' for the company.

It is also a major feature of this activity that the company valued the stance of 'standing on-site and engaging directly with the region,' rather than just supporting the event as a sponsor.

It was highly evaluated by visitors, leading to a balance between environmental consideration and event satisfaction.

'Environmental awareness' spreading through regional events

While large events attract many people, there are not a few cases where waste problems and environmental impact become issues.

Amid such circumstances, the Fujisho Group planned this eco-station aiming for a 'mechanism that can contribute to the regional environment while livening up the event.'

In particular, the creation of flow lines that allow visitors to naturally participate in sorting and the careful guidance by staff became an 'opportunity to think about the environment' for many people.

CSR activities cannot be completed by a single company. By working in cooperation with many people, such as local residents, event organizers, and visitors, their value becomes even greater.

The activity at Nagato Dawn Fes 2026 this time was a project of great significance as a 'sustainability action where the region and the company are integrated.'

Towards a corporate group that grows with the region

Fujisho Group is developing businesses closely related to regional life, such as energy, logistics, and lifestyle-related services.

That is why it is constantly thinking about 'what it can leave for the future of the region as a company' by actively facing regional society and environmental issues.

The Eco-Station Project that started this time is the first step in giving shape to that thought as concrete action.

In the future, while further strengthening participation in events throughout Yamaguchi Prefecture and cooperation with the region, it will contribute to improving environmental awareness and promoting resource circulation.

Also, by continuously promoting CSR activities, the company intends to lead to the improvement of its value as a corporate group rooted in the region.

Fujisho Group will continue to challenge towards the realization of a sustainable society as a 'company that grows with the region.'