New Brand 'Fujipan PREMIUM' Launched! 'Nama Selection' Renewed with New Products! Plus, LINE Campaign for a Chance to Win Luxurious Prizes

Fujipan Co., Ltd. (Nagoya City, Aichi Prefecture) will launch its new brand 'Fujipan PREMIUM,' focusing on its bread dough, on July 1, 2026 (Wed.). The popular Fujipan series 'Nama Selection' will be incorporated into 'Fujipan PREMIUM.'

To commemorate the launch of the new brand, the packaging for all 'Nama Selection' products will be renewed. Additionally, a new product, 'Nama Bread Roll,' will be released, demonstrating our commitment to creating products that customers can enjoy.

Please look forward to the new brand, 'Fujipan PREMIUM.'

Nama Selection Package Design

The package design for all 'Nama Selection' products will be renewed starting July 1, 2026 (Wed.). 'Nama Selection' is a series that allows you to enjoy a subtle sweetness and moist texture, made with Hokkaido raw cream kneaded into the dough.

With this renewal, the package design has been unified with a white base to evoke a sense of premium quality at first glance. Please look for the newly designed packages in stores.

New Product 'Nama Bread Roll'

This new product allows you to enjoy the fluffy, moist texture and gentle sweetness of 'Nama Bread' in a roll format. Raw cream is blended into the dough, returning to the original concept of 'delicious as is,' while focusing on the balance of dough texture and flavor.

Official LINE Account Opened & Campaign

On the official Fujipan LINE account, opened on June 18, 2026 (Thu.), two campaigns will be held for Fujipan PREMIUM 'Nama Bread': a 'Watch and Apply' campaign and a 'Buy and Apply' campaign.

【Watch and Apply Campaign】

- Number of Winners: 10

- Prize: Hoshino Resorts Accommodation Gift Certificate worth ¥100,000

- Period: July 1, 2026 (Wed.) - August 31, 2026 (Mon.)

- Participation Requirements:

1 Add the official Fujipan LINE account as a friend.

2 Watch the commercial video and apply via the application registration form.

【Buy and Apply Campaign】

- Number of Winners: 1,000

- Prize: Hotel New Otani Organic Jam Set

- Period: July 1, 2026 (Wed.) - August 31, 2026 (Mon.)

- Participation Requirements:

1 Purchase eligible products (Nama Bread, sliced 3/4/5/6枚切).

2 Add the official Fujipan LINE account as a friend.

3 Photograph and upload your purchase receipt, then apply via the application registration form.

【Contact Information】

Fujipan PREMIUM 'Nama Bread' Campaign Secretariat

Free Call: 0120-984-184

Reception Hours: 10:00 - 17:00 (Excluding Saturdays, Sundays, Public Holidays, and Summer Holidays)

※ Summer Holidays: August 12 (Wed.) - August 14 (Fri.)

Brand Website Opens

The brand website for 'Fujipan PREMIUM' will open on July 1, 2026 (Wed.). The 'Nama Selection' website will also be renewed on the same day.

Information on product development, lineup, and campaigns will be posted sequentially, so please take a look.

Fujipan PREMIUM Brand Site

Nama Selection Site

Product Overview

Nama Bread Roll, 4 pieces

A soft and gently sweet roll with raw cream kneaded into the dough.

【Price】Open price

【Sales Region】Nationwide (excluding Okinawa) *The Hokkaido area will be manufactured and sold by Robapan Co., Ltd.

【Retailers】Supermarkets, drugstores, etc.

【JAN Code】4902410-231325

Fujipan Co., Ltd. Company Overview

【Representative】Tomohiko Yasuda (YASUDA Tomohiko)

【Established】July 3, 2006

【Capital】400 million yen

【Business Activities】Manufacturing and sales of bread and Western/Japanese confectionery.

Fujipan Official Website

Fujipan Official X

Fujipan Official Instagram