Fujipan Co., Ltd. (Nagoya City, Aichi Prefecture) will launch "Junrich" (Moisture Rich), a new series from "Fujipan PREMIUM" focusing on dough, on July 1, 2026 (Wed).

The name and packaging, which combine the slightly luxurious image of "Fujipan PREMIUM" with "moisture," were decided after repeated discussions. It expresses a world where the moisture of the dough satisfies both mind and body. Furthermore, "Junrich" adopts a high hydration dough method with a hydration rate of approximately 90%, which is said to be difficult in factory production, and is characterized by its moist and chewy texture.

With the launch of "Junrich," four new products will be released simultaneously. Please enjoy the new texture.

Realizing the bakery trend of high hydration bread in wholesale bread

"Junrich" focuses on the moisture content of the dough. With a high hydration dough of approximately 90% hydration, it is characterized by its moist and chewy texture and the sweetness of wheat.

*Percentage of water used relative to 100% flour

July New Products "Moisture Sandwich" and "Moisture Focaccia"

On July 1, 2026 (Wed), "Moisture Sandwich" and "Moisture Focaccia" will be released.

"Moisture Sandwich" consists of two products: "Moisture Sandwich Milk," a moist high hydration dough coppe bread filled with milk jam, and "Moisture Sandwich Strawberry," filled with strawberry jam. "Moisture Focaccia" consists of two products: "Moisture Focaccia Olive," a moist high hydration dough kneaded with olive oil and containing ingredients, and "Moisture Focaccia Cheese," containing cheese.

The packaging has a "different" design that expresses how the moisture of the dough satisfies both mind and body. The design was developed in conjunction with the naming to better convey the world of the series name "Junrich."

Developer Comments

This product is the first in Fujipan's history to challenge high hydration dough. To achieve the excellent texture and stretchability unique to high hydration dough, we repeatedly verified the formulation and manufacturing method to develop the ideal dough.

However, high hydration dough, with its high water content, presented significant challenges for mass production in factories. To reliably transfer the quality reproduced in the development room to the mass production process, we repeatedly experimented with the factory regarding adjustments to manufacturing conditions and process design. Through this series of efforts, we were able to commercialize this product.

"Junrich" Site OPEN!

The "Junrich" site will be released on July 1, 2026 (Wed). We will sequentially post details about the product's commitment and lineup, so please take a look.

Junrich Site

Product Overview

Moisture Sandwich Milk: Moist bread filled with milk jam.

[Price] Open price [Sales region] Nationwide (excluding Okinawa) *For the Hokkaido area, it will be manufactured and sold by Roba Co., Ltd.

[Retailers] Supermarkets, drugstores, etc. [JAN code] 4902410-256359

Moisture Sandwich Strawberry: Moist bread filled with strawberry jam.

[Price] Open price [Sales region] Nationwide (excluding Okinawa) *For the Hokkaido area, it will be manufactured and sold by Roba Co., Ltd.

[Retailers] Supermarkets, drugstores, etc. [JAN code] 4902410-256342

Moisture Focaccia Olive: Moist focaccia with olives.

[Price] Open price [Sales region] Nationwide (excluding Hokkaido and Okinawa)

[Retailers] Supermarkets, drugstores, etc. [JAN code] 4902410-397748

Moisture Focaccia Cheese: Moist focaccia with cheese.

[Price] Open price [Sales region] Nationwide (excluding Hokkaido and Okinawa)

[Retailers] Supermarkets, drugstores, etc. [JAN code] 4902410-397755

Fujipan Co., Ltd. Company Overview

[Representative] Tomohiko Yasuda

[Established] July 3, 2006

[Capital] 400 million yen

[Business Description] Manufacturing and sales of bread and Japanese/Western confectionery

Fujipan Official Website

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  • Source: PR TIMES
  • Category: 新商品