Fujipan Co., Ltd. (Nagoya City) will begin nationwide broadcast on July 1, 2026, of two commercials for its new brand "Fujipan PREMIUM": "Premi-amuu♪ na Mainichi wo." (A Premi-amuu♪ Everyday.) and "spin-off," the first ever for Fujipan. The "Nama Bread" featured in the commercials is the signature bread of Fujipan PREMIUM, made with Hokkaido raw cream and Yudane (scalded flour dough) kneaded into the dough, characterized by its subtle sweetness and moist texture.

Commercial Overview

Starring: Haruka Ayase

Title: "Premi-amuu♪ na Mainichi wo." (A Premi-amuu♪ Everyday.) - 15 sec, 30 sec; "Premi-amuu♪ na Mainichi wo. spin-off" - 15 sec

Broadcast Start Date: July 1, 2026 (Wed)

Broadcast Area: Nationwide (excluding Hokkaido and Okinawa)

[Premi-amuu♪ na Mainichi wo.]

[Premi-amuu♪ na Mainichi wo. spin-off]

Commercial Story

With impactful background music, Haruka Ayase walks through a golden space and attempts to sit on a chair.

The scene is memorable, with Haruka Ayase's elegant gesture, her gaze at her fingertips grasping the Nama Bread, and her joyful declaration, "How dare you, Fujipan!"

It's a catchy production.

Commercial Highlights

Fitting for the debut of Fujipan PREMIUM, the production is a "Premi-amuu♪" unlike any before.

Beyond just being premium, the commercial also focuses on Haruka Ayase's unadorned, natural charm, brought out to its fullest in her performance.

Behind-the-Scenes Anecdote

In contrast to the teaser commercial "Air Houbaru Shiawase" (The Happiness of Air-Biting), in the scene where she actually picks up the Nama Bread and takes a bite, Haruka Ayase couldn't quite bite through the bread and ended up laughing, which charmed the entire studio.

Performer Profile

Haruka Ayase

Born March 24, 1985 / From Hiroshima Prefecture / Blood Type B

She gained attention for her role in the drama "Crying Out Love, in the Center of the World" and has since appeared in numerous hit productions including "Hotaru no Hikari," NHK Taiga Drama "Yae no Sakura," "Okusama wa, Toriatsukai Chui," "Gibo to Musume no Blues," "Tengoku to Jigoku ~Saiko no Futari~," and "Hitode Shinitai." She has starred or played leading roles in many films such as "Happy Flight," "Oppai Volleyball," "Our Little Sister," "Tonight, at the Romance Theater," "Will You Swim, My Dear?," "The Legend & Butterfly," "Revolver Lily," "Route 29," "Why Do People Write Love Letters?," and "The Sheep in the Box."

Fujipan Co., Ltd. Company Profile

[Representative]: Tomohiko Yasuda

[Established]: July 3, 2006

[Capital]: 400 million yen

[Business Activities]: Manufacturing and sales of bread and Western/Japanese confectionery

Fujipan Official Website

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  • Source: PR TIMES
  • Category: 広告