Japan's Oldest Fruit Specialty Store 'Nihonbashi Senbikiya Honpo' and Fujikyu Railway, Celebrating Its 100th Anniversary, Collaborate on a Limited-Time Premium Fruit Train Experience: 'Senbikiya Premium Fruit Plan' on the Fujisan View Express

Nihonbashi Senbikiya Honpo Co., Ltd. (Nihonbashi, Chuo-ku, Tokyo) and Fujisan Rokko Electric Railway Co., Ltd. of the Fujikyu Group (Fujikawaguchiko, Minamitsuru District, Yamanashi Prefecture) will jointly offer a special limited-time program, the 'Senbikiya Premium Fruit Plan,' on the Fujisan View Express tourist train running on the Fujikyu Line from August 9 (Sun) to August 16 (Sun), 2026. This marks the first exclusive dessert collaboration between the historic fruit retailer and the scenic train.

The Fujisan View Express is a luxury tourist train designed to offer a relaxing, hotel-like ambiance with warm wooden interiors and expansive views of majestic Mount Fuji from every window. For this special plan, the train will feature premium treats made exclusively with Yamanashi Prefecture peaches—renowned as one of Japan’s finest peach-producing regions, nurtured by the pure waters and abundant sunlight of Mount Fuji. Guests will enjoy an exquisite 100% hand-squeezed juice made entirely from premium peaches selected by Senbikiya’s expert fruit connoisseurs, along with limited-edition desserts crafted specifically for this event. Additionally, tableware used at the flagship Nihonbashi Senbikiya store will be utilized onboard, enhancing the experience with meticulous attention to detail and offering passengers a luxurious, parlor-like fruit dining atmosphere.

By combining Senbikiya’s century-old expertise in selecting the finest fruits with the unparalleled scenic views of Mount Fuji from the Fujisan View Express, we aim to deliver a uniquely memorable experience rooted in the local terroir. The harmony of exceptional fruit flavors and the breathtaking mountain scenery will elevate the train journey into a new realm of luxury and refinement.

This summer, indulge in an elevated rail travel experience with premium fruit desserts enjoyed alongside the majestic views of Mount Fuji.

Overview of the 'Senbikiya Premium Fruit Plan'

Savor the 'most beautiful taste'—premium Yamanashi peaches— in the most luxurious way possible. As the panoramic view of Mount Fuji unfolds outside the window, the rich, fragrant aroma of peaches fills the air, transporting guests to a world beyond the everyday.

1. Product Name

Fujisan View Express 'Senbikiya Premium Fruit Plan'

2. Price

Adult: 7,500 JPY (tax included) per person Child: 6,500 JPY (tax included) per person

3. Applicable Train

Fujisan View Express No. 14 (Departs Kawaguchiko at 13:02, arrives at Otsuki at 13:51)

※ Same schedule on weekdays and holidays

4. Service Period

August 9 (Sun), 2026 – August 16 (Sun), 2026 (Limited Time Only)

5. Sales Period

Reservations open on July 9, 2026 (Thu) via the official Fujikyu Travel website

※ Reservation deadline: One week before the travel date

(Reserve here: https://www.fujikyu-railway.jp/fujisan-view-express/service)

6. Plan Inclusions

① Senbikiya Premium Fruit Plan

[Cut Shizuoka Muskmelon]

The iconic 'Muskmelon' of Senbikiya Honpo—renowned as Japan’s premier fruit retailer.

Cultivated with meticulous care by skilled artisans in greenhouses in Shizuoka Prefecture, this top-tier melon features a beautiful netted rind, exquisite fragrance, rich sweetness, and smooth, melt-in-your-mouth flesh.

[100% Hand-Squeezed Yamanashi Peach Juice]

The luxury of drinking Yamanashi—the 'Peach Kingdom'—in liquid form.

A premium 100% straight juice, carefully hand-squeezed by fruit patissiers. Experience the sensation of biting into fresh peach flesh with every sip.

[Artisan Banana Ice Cream]

Discover the deep, rich flavor of perfectly ripened bananas in ice cream form. Raw bananas are carefully ripened at a Yamanashi production facility, picked at the ideal moment of ripeness, and individually hand-peeled to create this artisanal specialty. Only this meticulous process can deliver the authentic, true-to-fruit taste.

② Round-trip ride on the Fujisan View Express between Kawaguchiko and Otsuki (includes limited express and premium car fees)

③ Complimentary beverage service (coffee, tea, green tea, etc., available freely)

④ Tourist guidance by onboard attendants

About Nihonbashi Senbikiya Honpo

Established in 1834 (Tenpo 5), Nihonbashi Senbikiya Honpo is Japan’s oldest fruit specialty store, celebrating its 192nd anniversary this year. Over the years, it has expanded through brand splits into Kyobashi Senbikiya and Ginza Senbiki, and now operates 16 stores, including its flagship Nihonbashi store and locations across the greater Tokyo area. With the brand identity 'a higher level of richness,' the company is committed to enriching customers’ lives through the joy of premium fruit.

About the Fujisan View Express

The Fujisan View Express is a striking red tourist train operating on the Fujikyu Line—the railway closest to Mount Fuji—between Otsuki and Kawaguchiko Stations (26.6 km total). With an elevation difference of approximately 500 meters along the route, the train offers framed views of Mount Fuji’s majestic landscape. Designed by industrial designer Eiji Mitooka, known for JR Kyushu’s trains, the interior features warm wooden finishes reminiscent of a luxury hotel. The spacious, refined environment transforms travel time into a moment of bliss. The three-car train consists of non-reserved seating in Car 3, reserved seating in Car 2, and Car 1, which operates as a 'premium car' offering special hospitality such as attendant-led sightseeing guidance and commemorative ride stamps.