Fuji Mountain Railway Co., Ltd. (Headquarters: Fujikawaguchiko Town, Minamitsuru District, Yamanashi Prefecture), part of the Fuji Kyuko Group, will launch a limited-time morning service in collaboration with the popular shokupan (Japanese milk bread) specialty store "FUJISAN SHOKUPAN" on the 'Fujiyama View Express No. 12' bound for Otsuki, operating from July 1, 2026 (Wed) to August 31, 2026 (Mon). The service will be offered during morning departures from Kawaguchiko Station in the premium-class car.

The 'Fujiyama View Express' is a sightseeing limited express train operating on the Fuji Kyuko Line—the railway line closest to Mount Fuji. True to its name, it offers passengers breathtaking, up-close views of majestic Mount Fuji through large windows, creating a luxurious and relaxing travel experience. As part of enhancing the journey, this summer only, morning passengers on the designated service from Kawaguchiko to Otsuki will enjoy a complimentary morning service at no extra cost when riding in the premium car (Car No. 1).

The highlight of the service is the adorable 'Fujiyama Shokupan'—a Mount Fuji-shaped bread—crafted by a popular local bakery located just a 6-minute walk from Kawaguchiko Station. Made using natural spring water from Mount Fuji and grape juice from Yamanashi Prefecture, the bread is renowned for its rich aroma and delicate sweetness. This locally inspired specialty has become a favorite among both domestic and international tourists, leaving them eager to taste it again.

Onboard, guests can savor the Mount Fuji-shaped bread with a freshly brewed cup of coffee while gazing at the real Mount Fuji passing by outside the window—a truly luxurious and memorable morning experience that captures the essence of Mount Fuji's charm.

After arriving at the final stop, Otsuki Station, passengers can seamlessly transfer to the JR Chuo Line's limited express 'Kaiji' (departing Otsuki at 10:23), allowing them to continue enjoying the lingering atmosphere of their Mount Fuji journey all the way back to Tokyo.

This limited-time morning treat transforms your return commute into a luxurious escape this summer. Don't miss this unique seasonal experience aboard one of Japan's most scenic trains.

Fujiyama View Express Morning Service Overview

1. Service Details

In addition to the regular premium car amenities—attendant-led sightseeing commentary and complimentary beverage service—passengers will receive a 'Fujiyama Shokupan' at no additional cost during this limited period. Enjoy a special morning moment with a view of the beautiful morning scenery of Mount Fuji.

2. Price

2,570 JPY (tax included)

This is the standard fare for riding in the premium car (base fare + limited express fee + premium car fee).

※ No additional charge for the bread service.

3. Applicable Train

Fujiyama View Express No. 12 (departs Kawaguchiko Station at 9:16, arrives Otsuki Station at 10:16)

4. Eligible Seats

Passengers who have reserved seats in the premium car (Car No. 1). ※ Not available for passengers using special packages such as the Sweets Plan.

5. Service Period

July 1, 2026 (Wed) to August 31, 2026 (Mon)

※ Reservations open 30 days prior to departure date. Booking deadline is 13:00, four days before departure.

6. Service Inclusions

1 One 'Fujiyama Shokupan' from 'FUJISAN SHOKUPAN' per passenger

※ Individually packaged, suitable for takeout.

2 Complimentary beverage service

(Coffee, tea, green tea, apple juice, orange juice, etc., with unlimited refills)

3 Attendant-led sightseeing commentary and commemorative ride stamp (available only in Car No. 1)

About the Shokupan Specialty Store 'FUJISAN SHOKUPAN'

Kawaguchiko is a town blessed with stunning views of Mount Fuji and abundant natural resources, including pristine spring water from the mountain and seasonal local ingredients. Inspired by a desire to bring smiles to visitors and locals alike through these regional treasures, 'FUJISAN SHOKUPAN' opened as a dedicated shokupan bakery in Kawaguchiko. Every day, the bakery strives to create delicious bread that delights everyone—from local residents to tourists visiting the area.

About the Fujiyama View Express

The Fujiyama View Express is a vibrant red sightseeing train that runs between Otsuki Station and Kawaguchiko Station (26.6 km) on the Fuji Kyuko Line—the railway closest to Mount Fuji. With an elevation difference of approximately 500 meters along the route, the train offers framed views of Mount Fuji's grandeur through its panoramic windows. The train's design is by industrial designer Eiji Mitooka, known for his work on JR Kyushu trains, featuring a warm, wood-accented interior reminiscent of a luxury hotel. This refined and spacious environment turns even travel time into a moment of pure bliss.

Company Overview

Company Name: Fuji Mountain Railway Co., Ltd.

Representative: Kenichi Ishii

Service Launch: April 1, 2022 (Reiwa 4)

Address: 3641 Funatsu, Fujikawaguchiko Town, Minamitsuru District, Yamanashi Prefecture

Business Activities: Railway operations, ropeway operations, and more

Official Website: https://www.fujikyu-railway.jp/

FACT BOX

  • Source: PR TIMES
  • Category: サービス開始
  • Organizations: FUJISAN SHOKUPAN