FUJIFILM SQUARE Planned Photo Exhibition: How Fun Honeybees Are! — The Great Power of Small Creatures —

Honeybees visiting white strawberry flowers, which will later bear red fruit (left); honeybees collecting nectar inside a pumpkin flower (right) ©Masami Sasaki

August 14, 2026 (Fri) – September 10, 2026 (Thu)

Venue: FUJIFILM SQUARE (Admission Free)

Highlights of the Photo Exhibition

・The exhibition presents carefully selected photographs showcasing honeybee ecology, taken from a vast collection by Dr. Masami Sasaki,名誉 Professor at Tamagawa University, who has researched honeybees for over 50 years. The images are presented from a biologist’s unique perspective.

・As part of summer vacation independent research activities, special events will be held including lectures on “The Anatomy of Honeybees” and “The World of Flowers and Bees,” along with an interactive quiz classroom titled “All BEE Thank You Festival” hosted by the “TBS Akasaka Honeybee Project,” an urban beekeeping initiative.

・The exhibition introduces the latest bee research featured in Nikkei Science, a map of nectar sources around Tokyo Midtown (Roppongi), and seasonal flowers favored by honeybees, offering a comprehensive journey into the world of bees.

Exhibition Overview

At FUJIFILM SQUARE, we present the photo exhibition “How Fun Honeybees Are! — The Great Power of Small Creatures —,” an engaging experience that allows visitors to learn about honeybee ecology and their surrounding environment through photographs and informative panels.

Honeybees do more than just produce honey—they play a vital role in pollinating many fruits, vegetables, and nuts, supporting our daily lives. This exhibition showcases rare, never-before-seen photographs of honeybees and flowers taken over many years by Dr. Masami Sasaki (名誉 Professor, Tamagawa University), a leading researcher in honeybee science, along with explanatory panels.

The exhibition is supervised by Mr. Susumu Takahashi, editor of the book “How Fun Honeybees Are! — An Urban Beekeeping Project That Nurtures People and Cities” (published by Nikkei Science Press), which documents the journey of the “TBS Akasaka Honeybee Project.” Launched in 2011 by TBS Holdings, Inc. (hereinafter “TBS”) in Akasaka as a pioneer of urban beekeeping, the project’s achievements are highlighted. The exhibition introduces biodiversity around Akasaka and honeybee activities, while also offering accessible explanations about the current state of urban beekeeping.

To help visitors experience “the great power of small creatures,” a variety of family-friendly events including beekeeping workshops and lectures will be held throughout the exhibition period. We warmly invite you to attend.

Exhibition Details

Exhibition Title: FUJIFILM SQUARE Planned Photo Exhibition

How Fun Honeybees Are! — The Great Power of Small Creatures —

[Concurrently Held] Summer Vacation Independent Research Event: Surprising Discoveries About the World of Honeybees

Period: August 14, 2026 (Fri) – September 10, 2026 (Thu) (Open daily, no holidays)

(Hours: 10:00–19:00; final day until 16:00; last entry 10 minutes before closing)

* The exhibition may be canceled or changed due to unforeseen circumstances. Please check the website or call ahead for confirmation.

Venue: FUJIFILM PHOTO SALON Tokyo, Space 3, inside FUJIFILM SQUARE

9-7-3 Akasaka, Minato-ku, Tokyo 107-0052 (1F, Midtown West, Tokyo Midtown)

TEL 03-6271-3351 (Reception hours: Weekdays 10:00–18:00)

URL https://fujifilmsquare.jp/

* Exhibition information is posted on the FUJIFILM SQUARE website from the month prior to the opening date.

* We kindly decline congratulatory flower arrangements.

Admission: Free

* Admission is free as part of our corporate philanthropy (mecenat) initiative, to allow as many people as possible to enjoy the exhibition.

Number of Works: Approximately 25 color prints (A3 size and others, planned)

・Digital prints

・Exhibition works printed using Fujifilm's high-fidelity photographic paper “Silver Photo Print”

・Approximately 5 explanatory panels and 1 video (planned)

Organizer: Fujifilm Corporation

Planning Cooperation: TBS Holdings, Inc., Nikkei Science, Inc.

Under the Auspices of: Japan Beekeeping Industry Promotion Association (general incorporated association), Tokyo Beekeeping Association

Akasaka Machizukuri Representative Council, Roppongi Shopping District Revitalization Association

Minato City Board of Education, Setagaya City Board of Education

Supervisor: Susumu Takahashi (Biodiversity Communicator)

Photographer Profile

Masami Sasaki

Honorary Professor, Tamagawa University. His first encounter with honeybees began with his undergraduate thesis on queen differentiation in honeybees at Tamagawa University’s Faculty of Agriculture.

After conducting graduate research at Tokyo University of Agriculture and Technology and the University of Tokyo on parasitic plant specificity and circadian rhythms, he returned to his alma mater to focus on the social mechanisms of honeybees. He served as Dean of the Faculty of Agriculture, Director of the Graduate School of Agriculture, and Director of the Academic Research Institute before retiring. He is currently an honorary professor at the university and serves as Representative Director of the Japan Beekeeping Industry Promotion Association (general incorporated association).

Author of several books including “The Science of Beekeeping,” “Japanese Honeybees,” and “The World of Flowers from a Bee’s Perspective.”

Supervisor Profile

Susumu Takahashi

Biodiversity Communicator. Graduated from the Department of Landscape Architecture, Tokyo University of Agriculture (now Department of Landscape Science).

Joined Tokyo Broadcasting System, Inc. (now TBS Holdings, Inc.) as an announcer, where he worked on news and information programs. Later served in program production, planning, public relations, and general affairs. Since 2007, he has been involved in environmental initiatives, leading biodiversity education and SDGs-related projects in the CSR Promotion Department. Retired from the company in 2023.

Board Member, Society for the Study of Living Culture; Board Member, Yamashina Institute for Ornithology; Council Member, Institute of Evolutionary Biology; Member, Japanese Society of Landscape Architecture; Member, Tokyo Beekeeping Association; Biotope Manager, Japan Ecosystem Association.

Editor of “How Fun Honeybees Are! — An Urban Beekeeping Project That Nurtures People and Cities” (Nikkei Science Press)

Planning Partner Websites

TBS Akasaka Honeybee Project

Website: https://www.tbs.co.jp/csr/akasakamitsubachi/

Instagram: @tbs_akasaka_mitsubachi_project

Nikkei Science

Website: https://www.nikkei-science.com/

Instagram: @Nikkeiscience

Concurrent Exhibition Events (Free Admission)

1. “All BEE Thank You Festival” by TBS Akasaka Honeybee Project

Content: TBS’s “All-Star Thank You Festival” comes out of the studio and into our venue! Learn fun facts about honeybees and the Earth’s environment, then use your smartphone to participate in a buzzer quiz about bees—the symbol of biodiversity.

Date: August 14 (Fri) 14:00–15:00 (Registration from 13:30)

Instructors: Yutaka Kobayashi (Former TBS Announcer), Chigusa Tani (Beekeeper, “TBS Akasaka Honeybee Project”)

Registration: Advance reservation required (first-come, first-served), capacity 100 (seated on 2nd floor of exhibition hall)

Register via online form, phone, or in person

● Registration Period: July 2 (Thu) 10:00 – August 12 (Wed) 23:59

● Online Form: https://fm.fujifilm.jp/form/pub/sen/square2608_3talk

● Phone/In Person: TEL 03-6271-3350 (Reception hours: 10:00–18:00)

FUJIFILM SQUARE, 9-7-3 Akasaka, Minato-ku, Tokyo 107-0052

* Please bring your smartphone. Data charges apply.

* Participation in the quiz may not be possible due to connectivity or other issues.

* Event details are subject to change.

2. Lecture: “Honeybee Q&A” (For elementary and middle school students and guardians)

Content: Answers to children’s questions such as “Are worker bees male or female?”, “How long do they live?”, and “What do they eat?”

We will collect questions during registration.

Date: August 15 (Sat) 10:30–11:30 (Registration from 10:00)

Instructor: Susumu Takahashi (Biodiversity Communicator)

Registration: Advance reservation required (first-come, first-served), capacity 150 (seated on 2nd floor of exhibition hall)

Register via online form, phone, or in person

● Registration Period: July 2 (Thu) 10:00 – August 12 (Wed) 23:59

● Online Form: https://fm.fujifilm.jp/form/pub/sen/square2608_4talk

● Phone/In Person: TEL 03-6271-3350 (Reception hours: 10:00–18:00)

FUJIFILM SQUARE, 9-7-3 Akasaka, Minato-ku, Tokyo 107-0052

3. Lecture 1 “The World of Flowers and Bees” (For adults)

Lecture 2 “The Anatomy of Honeybees” (For adults)

Content: Lecture 1

Honeybees live in close relationship with flowers, visiting them across the seasons and aiding in plant pollination. This lecture explores the fascinating world of bees, including how nectar and pollen are structured within flowers.

Lecture 2

Worker bees are only about 1 cm long and weigh 0.1 g. Despite their tiny size, their bodies are packed with functions for caring for queens and larvae, sensing external environments, and collecting nectar. This lecture explains how their bodies work.

Date: August 15 (Sat) 1 13:30–14:30 (Registration from 13:00), 2 14:45–15:45

Instructor: Masami Sasaki (Honorary Professor, Tamagawa University)

Registration: Advance reservation required (first-come, first-served), capacity 150 (seated on 2nd floor of exhibition hall)

Register via online form, phone, or in person

● Registration Period: July 2 (Thu) 10:00 – August 12 (Wed) 23:59

● Online Form: https://fm.fujifilm.jp/form/pub/sen/square2608_5talk

● Phone/In Person: TEL 03-6271-3350 (Reception hours: 10:00–18:00)

FUJIFILM SQUARE, 9-7-3 Akasaka, Minato-ku, Tokyo 107-0052

4. “New Experience! Viewing Honeybees Under the Microscope” (For honeybee enthusiasts)

Content: Using a digital microscope, we will project and explain close-up views of the internal and external structures of honeybees and the anatomy of flowers on a large screen.

Date: August 16 (Sun) 14:30–16:00 (Registration from 14:00)

Instructor: Masami Sasaki (Honorary Professor, Tamagawa University)

Registration: Advance reservation required (first-come, first-served), capacity 150 (seated on 2nd floor of exhibition hall)

Register via online form, phone, or in person

● Registration Period: July 2 (Thu) 10:00 – August 12 (Thu) 23:59

● Online Form: https://fm.fujifilm.jp/form/pub/sen/square2608_6talk

● Phone/In Person: TEL 03-6271-3350 (Reception hours: 10:00–18:00)

FUJIFILM SQUARE, 9-7-3 Akasaka, Minato-ku, Tokyo 107-0052

5. “Tokyo Midtown (Roppongi): Honeybee-Favorite Flower Spotting Walk”

Content: The honeybees kept at TBS visit flowers around Akasaka to collect nectar. Let’s go on a walk to discover what nectar source plants are growing nearby!

Date: August 15 (Sat) and 16 (Sun), each session 17:00– (approx. 30 minutes)

Instructor: Masami Sasaki (Honorary Professor, Tamagawa University)

Registration: No reservation required, no capacity limit

* In case of rain, the walk will be canceled and replaced with a gallery talk.

6. Gallery Talk

Content: Features “Observing Honeybees in an Observation Hive” and “Decoding the Waggle Dance” by beekeeper Kazuko Takahashi, and “Flowers That Insects Love” presented by Dr. Taro Maeda and Dr. Shigeki Kishi of NARO (National Agriculture and Food Research Organization).

Date: Kazuko Takahashi (Beekeeper): August 19 (Wed) and 26 (Wed)

Taro Maeda and Shigeki Kishi (NARO): August 23 (Sun) and 30 (Sun)

Each session: 13:00– (approx. 30 minutes)

Registration: No reservation required, no capacity limit (standing room in exhibition hall)

7. “Honeybee Plaza” Opening

During the event days of August 14 (Fri), 15 (Sat), and 16 (Sun), a special space will be set up on the 2nd floor event area of the venue, where visitors can freely browse the latest research materials and books about honeybees.

We will also display beekeeping-related items such as honeycomb structures used for raising young bees and storing honey and pollen, and beekeeping suits used during honey harvesting.

Date: August 14 (Fri), 15 (Sat), 16 (Sun), 10:00–19:00 (last entry 10 minutes before closing)

[Event Participation Notes]

* For events 1, 2, 3, and 4: After registration via the online form, an automatic confirmation email will be sent. Please ensure your email settings allow messages from squareinfo@webcas.net. No admission tickets will be issued—please save your registration details.

* For events 1, 2, 3, and 4: Registration closes once capacity is reached. Walk-in registration will not be accepted if full. Thank you for your understanding.

* If you need to cancel your participation, please inform us by phone in advance. Unexcused absences may result in restrictions on future event participation.

* Events may be canceled or changed due to unforeseen circumstances. Thank you for your understanding.

* Event photography may be conducted for documentation purposes. Images may be used in FUJIFILM SQUARE’s brochures, reports, websites, email newsletters, and SNS platforms. Please note this in advance.

<Commemorative Gift for Visitors>

Special trading cards from the photo exhibition will be given as a gift!

Content: During the exhibition period, visitors who complete a survey about the exhibition at the venue will receive a special commemorative trading card. [For general visitors]

Registration: No reservation required, no capacity limit (one card per person; design cannot be selected)

* While supplies last. Distribution ends when stock runs out.

* Events may be canceled or changed due to unforeseen circumstances. Thank you for your understanding.

* Event photography may be conducted for documentation purposes. Images may be used in FUJIFILM SQUARE’s brochures, reports, websites, email newsletters, and SNS platforms. Please note this in advance.

Selected Exhibition Works (Planned)

Collecting nectar from borage ©Masami Sasaki

Collecting pollen from poppies ©Masami Sasaki

Honeybees cap ripened, concentrated nectar with wax ©Masami Sasaki

Forming collected pollen into pellets while flying ©Masami Sasaki

Development of pollen pellets in pollen baskets ©Masami Sasaki

[Guidelines for Photo Usage]

1 Please do not use the photos for purposes other than promoting this exhibition.

After use, please delete the photo files.

2 Please refrain from cropping the images.

3 If a credit line is provided, please include it.

4 Please do not overlay text on the photos.

FUJIFILM SQUARE is a photo gallery and shop centered on photography, open to all with free admission. It features the FUJIFILM PHOTO SALON, which exhibits high-quality works across various genres, and the Photo History Museum, where visitors can learn about the history of photography and cameras. The facility also includes experience corners for the latest Fujifilm products and a shop selling skincare and supplement products, making it enjoyable for a wide range of visitors. Open year-round (except year-end and New Year holidays), free admission.

FUJIFILM SQUARE’s activities have been awarded the Excellence Award – “Preserving Photographic Culture and Nurturing Young Photographers” – at the “Mecenat Award 2025,” hosted by the Japan Business Federation for the Arts (general incorporated association). This award recognizes four key initiatives: 1 Operation of the FUJIFILM PHOTO SALON, 2 Operation of the Photo History Museum, 3 Implementation of the “Young Photographer Support Project,” and 4 Curation and exhibition of the “Fujifilm Photo Collection II.”

* We hope that through photo exhibitions on living creatures and natural environments, visitors will be inspired to think about the SDGs (Sustainable Development Goals). The exhibition aligns with SDG Target 13 “Take urgent action to combat climate change” and Target 15 “Protect, restore and promote sustainable use of terrestrial ecosystems.”

Fujifilm Group’s Long-Term Goals

As global long-term goals such as the SDGs*1 and the Paris Agreement*2 aim to address pressing social challenges, expectations for corporations as key contributors continue to grow. Under our CSR plan “Sustainable Value Plan 2030 (SVP2030),” Fujifilm Group has set long-term targets for 2030 to contribute to achieving these global goals. The Fujifilm Group believes it can make significant contributions toward achieving 11 of the 17 SDG targets and is actively implementing specific initiatives.

*1 SDGs (Sustainable Development Goals): A set of 17 goals and 169 targets adopted by the United Nations General Assembly in 2015, to be achieved by 2030. They address global challenges such as poverty, inequality, health, education, decent work, climate, and the environment.

*2 Paris Agreement: A multilateral international agreement adopted at COP21 in Paris in 2015, aiming to limit global temperature rise to well below 2°C above pre-industrial levels.

SDG Targets to Which Fujifilm Group Primarily Contributes