Fujifilm Celebrates 40 Years of 'QuickSnap™' with New Video Starring Ryo Yoshizawa and SNS Campaign
To commemorate the 40th anniversary of 'QuickSnap™', Fujifilm has released a new promotional video featuring actor Ryo Yoshizawa. Photographed and directed by Mikiya Takimoto, the video showcases the unique film experience integrated with the 'QuickSnap+' mobile app.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 09:00
- 🔍 Collected: May 26, 2026 at 00:31
- 🤖 AI Analyzed: May 26, 2026 at 05:08 (4h 36m after Collected)
## A New Chapter for the Iconic 'QuickSnap™' on its 40th Anniversary
Fujifilm Corporation (President & CEO: Teiichi Goto) has launched a new promotional video on May 26 to celebrate the 40th anniversary of its legendary product, 'QuickSnap™', which officially marks the milestone on July 1 of this year.
The video stars actor Ryo Yoshizawa, captured by renowned Japanese photographer Mikiya Takimoto. Takimoto, who has frequently photographed Yoshizawa, captures the actor's unadorned, authentic expressions as he photographs a beautiful sunset. The narrative moves from a special moment capturing nature to a later scene on a train, where the 'ordinary moments' taken with 'QuickSnap™' are brought to life on a smartphone via the 'QuickSnap+' app. This demonstrates how the film experience bridges the past and the present.
## Campaign to Commemorate 40 Years
To mark this 40th anniversary, Fujifilm is running the '#NanoniTokubetsu' (Which is Special) Instagram posting campaign from May 26 to June 30, 2026. A total of 40 lucky winners will receive an original 'QuickSnap™' silicone case, with five of them being personally autographed by Ryo Yoshizawa.
## Insights from Ryo Yoshizawa
Reflecting on the shooting, Yoshizawa shared, 'I’ve been using QuickSnap since I was a child, so I’m thrilled to participate in this project with Mr. Takimoto, whom I greatly respect.' Regarding the product's charm, he noted the unique way it captures light and the natural, happy expressions it records compared to digital devices. On the 'QuickSnap+' app, he remarked, 'The excitement of not being able to check the photos immediately, combined with the convenience of viewing them on a smartphone later, is a very fresh experience.'
Through this promotional effort, Fujifilm continues to advocate for the intrinsic value of the 'QuickSnap™' photography experience, blending the analog process with modern methods of preserving and sharing memories, and remains committed to delivering the joy of photography to generations to come.
Fujifilm Corporation (President & CEO: Teiichi Goto) has launched a new promotional video on May 26 to celebrate the 40th anniversary of its legendary product, 'QuickSnap™', which officially marks the milestone on July 1 of this year.
The video stars actor Ryo Yoshizawa, captured by renowned Japanese photographer Mikiya Takimoto. Takimoto, who has frequently photographed Yoshizawa, captures the actor's unadorned, authentic expressions as he photographs a beautiful sunset. The narrative moves from a special moment capturing nature to a later scene on a train, where the 'ordinary moments' taken with 'QuickSnap™' are brought to life on a smartphone via the 'QuickSnap+' app. This demonstrates how the film experience bridges the past and the present.
## Campaign to Commemorate 40 Years
To mark this 40th anniversary, Fujifilm is running the '#NanoniTokubetsu' (Which is Special) Instagram posting campaign from May 26 to June 30, 2026. A total of 40 lucky winners will receive an original 'QuickSnap™' silicone case, with five of them being personally autographed by Ryo Yoshizawa.
## Insights from Ryo Yoshizawa
Reflecting on the shooting, Yoshizawa shared, 'I’ve been using QuickSnap since I was a child, so I’m thrilled to participate in this project with Mr. Takimoto, whom I greatly respect.' Regarding the product's charm, he noted the unique way it captures light and the natural, happy expressions it records compared to digital devices. On the 'QuickSnap+' app, he remarked, 'The excitement of not being able to check the photos immediately, combined with the convenience of viewing them on a smartphone later, is a very fresh experience.'
Through this promotional effort, Fujifilm continues to advocate for the intrinsic value of the 'QuickSnap™' photography experience, blending the analog process with modern methods of preserving and sharing memories, and remains committed to delivering the joy of photography to generations to come.
FAQ
Can I view photos taken with 'QuickSnap™' on my smartphone?
Yes, by using the 'QuickSnap+' app, you can easily receive the developed photos as digital image data on your smartphone.
How can I enter the campaign?
You can enter by following the official Fujifilm Instagram account (@fujifilmjp_fujicolor) and posting with the specified hashtag.
Who is featured in the video?
Actor Ryo Yoshizawa is featured, with photography and direction by renowned photographer Mikiya Takimoto.