Fujicco Co., Ltd. (Headquarters: Chuo-ku, Kobe / Representative Director and President: Shoichi Fukui) will implement the second phase of the "Motto! Toro~Mocchi Campaign" for its "Caspian Sea Yogurt" series, which was highly popular in 2025, starting from May 1, 2026 (Friday).

In this campaign, a total of 1,000 customers who purchase eligible "Caspian Sea Yogurt" series products will be selected by lottery to receive digital gifts or original goods. Additionally, during the campaign period, a TV commercial featuring popular voice actor Natsuki Hanae will be aired nationwide, conveying the appeal of the "toro~mocchi texture" to even more customers.

Background of Implementation

The first campaign implemented in 2025 received numerous applications from customers, allowing us to convey its appeal to a wide range of generations. Furthermore, this campaign also led to opportunities for customers to purchase "Caspian Sea Yogurt" for the first time.

In response to this positive feedback, we will implement the second phase of the campaign to help more people discover and try "Caspian Sea Yogurt."

'Motto! Toro~Mocchi Campaign' In-store Closed Campaign Overview

Applications are possible with purchase receipts of the "Caspian Sea Yogurt" series. You can apply by uploading your receipt on the special campaign website or by postcard, and a total of 1,000 people will win luxurious prizes through a lottery.

Campaign special website: https://www.fujicco.co.jp/caspikaiyogurt/motto-toromocchi2026/

(Also accessible via QR code on campaign-limited packaging)

<Eligible Products>

・Caspian Sea Yogurt Plain 400g

・Caspian Sea Yogurt Fat-Free 400g

・Marugoto SOY Caspian Sea Yogurt 400g

・Caspian Sea Yogurt Richmo Plain 900g

・Handmade Caspian Sea Yogurt Starter Kit *

* Excludes "Handmade Caspian Sea Yogurt Starter Kit" products exclusively for our mail-order sales.

<List of Prizes>

"giftee Box Select" (digital gift) 2,000 yen value for 500 people

* "giftee Box Select" is a digital gift provided by giftee Inc., which allows recipients to exchange "gift points" for their favorite products from a variety of lineups. There is no need for membership registration or app download to use "giftee Box Select" and "gift points," and it is possible to choose multiple gifts within the points held.

【W Chance】

・Original Design Eco-Bag for 500 people

An original design eco-bag with a cute "toro~mocchi" design.

<How to Apply>

WEB application: Fill in the necessary information on the application form on the campaign special website or Fujicco member site, then upload a photo of your purchase receipt to apply.

Postcard application: Fill in the necessary information on the application postcard downloaded from the special website (or a commercially available postcard), attach the receipt to the postcard, affix the required postage stamps, and mail it to apply.

Application postcard: https://www.fujicco.co.jp/caspikaiyogurt/motto-toromocchi2026/assets/pdf/mail.pdf

* Please check the campaign special website for application details.

<Application Period>

May 1, 2026 (Fri) - July 31, 2026 (Fri) until 23:59 (Postmark valid for postcard applications on the last day)

* Receipt validity period is from April 27, 2026 (Mon) to July 31, 2026 (Fri).

Natsuki Hanae TV Commercial "Hanae's Inner Voice" Episode Broadcast Overview

The TV commercial featuring the highly popular voice actor Natsuki Hanae will be aired nationwide from May 10 (Sun) to May 31 (Sun), 2026. (It will be distributed as a YouTube advertisement in the Tokyo metropolitan area).

The TV commercial aired in the autumn of 2024 generated buzz for its new texture expression, "toro~mocchi texture," and many people tried the product.

<Viewing URL>

https://youtu.be/7csxgo-c4sg

About the "Caspian Sea Yogurt" Series

"Caspian Sea Yogurt" is a yogurt characterized by its unique "toro~mocchi" texture, created by the action of Fujicco's proprietary "Caspian Sea Lactic Acid Bacteria (Cremoris strain FC)." Since its launch in 2005, it has been loved by many customers.

✓ Rich Product Lineup

Plain, Fat-Free

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Products / services: giftee Box Select