Announcement of B.V.D.® 150th Anniversary Packaged Products Release & Giveaway Campaign

Fujibo Apparel Inc. (Chuo-ku, Tokyo, President: Nobutoshi Iwakuni) will launch the sale of two types of limited anniversary packaged products to commemorate the 150th anniversary of the underwear brand "B.V.D.®," which the company produces and sells, starting on Friday, April 10. Concurrently, a luxurious giveaway campaign celebrating the 150th anniversary is currently underway on their official website from Sunday, March 1 to Thursday, April 30, 2026.

The year 2026 is also a special year, marking the 250th anniversary of American independence. Born in America in 1876 and loved continuously as "THE AMERICAN STANDARD," B.V.D. reaches its 150-year milestone. Taking this opportunity, the brand will reaffirm its history and commitment to quality.

## B.V.D. 150th Anniversary Packaged Products
To commemorate the 150th anniversary of B.V.D., special anniversary packaged products of boxer briefs and woven trunks, featuring a printed slogan formerly used by B.V.D. on the front hem, will be sequentially released on their direct sales EC site starting in April 2026.

**Boxer Briefs**
**Woven Trunks**

| Item No. | Product Name | Pattern | Size | Suggested Retail Price (excl. tax) |
| --- | --- | --- | --- | --- |
| G150 | Boxer Briefs | - | M・L / LL | M・L: 1,200 yen / LL: 1,400 yen |
| G160 | Woven Trunks | Check / Stripe | M・L / LL | M・L: 1,200 yen / LL: 1,400 yen |

## B.V.D. 150th Anniversary Giveaway Campaign
A giveaway campaign is currently underway on the official website, where you can apply by answering a quiz about B.V.D. A total of 213 winners will receive luxurious prizes from American heritage brands closely associated with B.V.D.

| Application Period | Sunday, March 1, 2026, 0:00 to Thursday, April 30, 2026, 23:59 |
| --- | --- |
| Application Method | Apply by answering the quiz via the entry form on the official campaign page |
| Number of Winners | Total of 213 people |
| Prize Dispatch | Scheduled for mid-May 2026 |

### [Prize List]

**■ Prize B ■ BLACK BEAR BRAND Roughout Leather Shirt Jacket (3 Winners)**
A long-established workwear brand from Seattle, founded in 1902. Shirt jacket using the finest horsehide leather (2 beige, 1 black, Size L).

**■ Prize V ■ L.L.Bean Boat and Tote (with B.V.D. 150th Patch) (10 Winners)**
A classic tote bag (XL) from the leading American outdoor brand founded in 1911. A limited-edition spec featuring a B.V.D. 150th anniversary embroidery patch on the inside.

**■ Prize D ■ 150th Anniversary Mesh Cap (with B.V.D. 150th Patch) (100 Winners)**
Made by "OTTO", one of America's leading cap manufacturers with over 70 years of history. A trucker cap featuring a B.V.D. 150th anniversary logo patch.

**■ W Chance ■ 150th Anniversary Patches (100 Winners)**
Embroidered patches featuring the key visual inspired by the 250th anniversary of the founding of America and the 150th anniversary of B.V.D. (Set of 2).

## Related URLs
- B.V.D. 150th Anniversary Special Site: https://www.bvd.jp/150th/
- Giveaway Campaign: https://www.bvd.jp/bvd-150th/
- B.V.D. Official Site: https://www.bvd.jp/

## About B.V.D.®
In 1876, New York, America