Ueno Fugetsudo Launches "Cha no Kaoi Awase" - Three Fragrant Tea Cookies
Ueno Fugetsudo has released "Cha no Kaoi Awase," a new line of crispy cookies made with crushed gaufre wafers. Available in three aromatic tea flavors—Matcha, Kaga Bocha, and Earl Grey—these cookies are perfect as gifts or for personal enjoyment, embodying the long-established brand's quality in elegant packaging.
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- 📰 Published: April 1, 2026 at 23:00
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Ueno Fugetsudo Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative Director and President: Yusuke Osumi) launched its new product, "Cha no Kaoi Awase," nationwide at Ueno Fugetsudo product retailers and official online shop from early April.
This new lineup expands on the popular "Gaufre Crush Cookies," known for their crispy texture, which incorporate "Gaufre Powder" made from crushed wafers of Ueno Fugetsudo's signature "Gaufre" pastry. The new release features three aromatic tea flavors.
We offer three highly popular tea flavors: "Matcha," characterized by its subtly satisfying aroma and pleasant bitterness; "Kaga Bocha," appealing with its elegantly clear, savory fragrance; and "Earl Grey," with its graceful, vibrant bergamot aroma.
These tea cookies are a delightful treat for everyone and are highly recommended as gifts, souvenirs, or for enjoying at home. We deliver the authentic deliciousness unique to a long-established brand, presented in Ueno Fugetsudo's characteristic elegant and beautiful packaging. Please take this opportunity to try them.
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[Product Information]
### Cha no Kaoi Awase
Price: 864 yen (Main unit price: 800 yen)
Contents: 9 pieces (3 each of "Matcha," "Kaga Bocha," and "Earl Grey")
Product Features: This new lineup expands on the popular "Gaufre Crush Cookies," known for their crispy texture achieved by incorporating "Gaufre Powder" (crushed wafers of our signature "Gaufre" pastry), now featuring three aromatic tea flavors: Matcha, Kaga Bocha, and Earl Grey.
*Please note that some stores may not carry this product.
[About Ueno Fugetsudo]
Since its founding in 1747, Ueno Fugetsudo has inherited the spirit and craftsmanship of its founder, Kiuemon Osumi, striving to deliver the joy of delicious confectionery in every era.
Moving forward, we aim to be a company that embraces change and continues to create new culture.
[Ueno Fugetsudo Co., Ltd. Overview]
Representative: Yusuke Osumi, Representative Director and President
Location: 1-20-10 Ueno, Taito-ku, Tokyo
URL: https://www.fugetsudo-ueno.co.jp/
This new lineup expands on the popular "Gaufre Crush Cookies," known for their crispy texture, which incorporate "Gaufre Powder" made from crushed wafers of Ueno Fugetsudo's signature "Gaufre" pastry. The new release features three aromatic tea flavors.
We offer three highly popular tea flavors: "Matcha," characterized by its subtly satisfying aroma and pleasant bitterness; "Kaga Bocha," appealing with its elegantly clear, savory fragrance; and "Earl Grey," with its graceful, vibrant bergamot aroma.
These tea cookies are a delightful treat for everyone and are highly recommended as gifts, souvenirs, or for enjoying at home. We deliver the authentic deliciousness unique to a long-established brand, presented in Ueno Fugetsudo's characteristic elegant and beautiful packaging. Please take this opportunity to try them.
---
[Product Information]
### Cha no Kaoi Awase
Price: 864 yen (Main unit price: 800 yen)
Contents: 9 pieces (3 each of "Matcha," "Kaga Bocha," and "Earl Grey")
Product Features: This new lineup expands on the popular "Gaufre Crush Cookies," known for their crispy texture achieved by incorporating "Gaufre Powder" (crushed wafers of our signature "Gaufre" pastry), now featuring three aromatic tea flavors: Matcha, Kaga Bocha, and Earl Grey.
*Please note that some stores may not carry this product.
[About Ueno Fugetsudo]
Since its founding in 1747, Ueno Fugetsudo has inherited the spirit and craftsmanship of its founder, Kiuemon Osumi, striving to deliver the joy of delicious confectionery in every era.
Moving forward, we aim to be a company that embraces change and continues to create new culture.
[Ueno Fugetsudo Co., Ltd. Overview]
Representative: Yusuke Osumi, Representative Director and President
Location: 1-20-10 Ueno, Taito-ku, Tokyo
URL: https://www.fugetsudo-ueno.co.jp/