Fruta Fruta Supervised Acai and Guava Flavored Energy Drinks to be Sold Exclusively at Seven-Eleven Stores Nationwide from Late April!
Two types of "BloomyPLUS" energy drinks, supervised by Fruta Fruta Co., Ltd. and featuring acai and guava, will be sequentially released exclusively at Seven-Eleven stores nationwide starting April 28, 2026. These healthy energy drinks provide a daily allowance of iron or Vitamin C, meeting the growing demand for health-conscious options.
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- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:31
- 🤖 AI Analyzed: April 28, 2026 at 14:57 (4h 25m after Collected)
We are pleased to announce that two types of energy drinks, "BloomyPLUS," supervised by Fruta Fruta Co., Ltd. and using our acai and guava, will be sequentially released exclusively at Seven-Eleven stores nationwide starting Tuesday, April 28, 2026.
The lineup includes two types: "Acai Bowl Energy," which provides a daily allowance of iron, and "Guava Energy," which provides a daily allowance of Vitamin C. These are healthy energy drinks with a delicious and easy-to-drink taste, offering a daily supply of iron or Vitamin C, and featuring an attractive, easy-to-pick-up design. Please enjoy these new energy drinks that support your nutrition when you want to refresh your mood or need an extra boost during your busy daily life.
### Background of Product Supervision
While energy drinks are often consumed when one needs an extra push or a change of pace, there are also calls for caution regarding excessive consumption.
In response to this background, and to offer new value that can be enjoyed with peace of mind, this collaboration was realized when Seven-Eleven Japan resonated with our philosophy as a pioneer of acai, which is "to preserve nature's blessings and pursue the authentic taste of ingredients." The fusion of our company's high-quality fruit ingredients and Seven-Eleven Japan's excellent product development capabilities has resulted in an unprecedented "healthy energy drink" that responds to the growing health consciousness.
### Product Details
#### BloomyPLUS Acai Bowl Energy
- An energy drink with an easy-to-drink taste, just like a popular acai bowl transformed into a beverage.
- One bottle provides a daily allowance of iron.
#### BloomyPLUS Guava Energy
- An energy drink using the tropical fruit "guava," providing a daily allowance of Vitamin C.
- It features a fruity and rich aroma.
- Selling Price: 198 yen each (213.84 yen including tax)
- Volume: 250ml each
- Release Date: Sequentially released from Tuesday, April 28, 2026
- Sales Channel: Seven-Eleven stores nationwide
### Comment from Seven-Eleven Product Development Manager
"We developed a 'natural, nutrient-rich energy drink' that can be enjoyed with peace of mind, prompted by feedback from customers who felt hesitant about consuming energy drinks due to concerns about their health effects, even though they desired a refresh. By using Fruta Fruta's carefully selected acai and guava, we have created a drink that is easy to consume even for those who dislike the unique taste of energy drinks. Please try these new energy drinks that support easy iron and Vitamin C supplementation."
- Prices may vary by store.
- Tax-inclusive prices are indicated with an 8% consumption tax rate applied under the reduced tax rate system.
- Products may be out of stock or discontinued at stores due to limited quantities or various circumstances.
- Some products may not be available or may have different names/specifications depending on the store.
- Images are for illustration purposes only.
- For sales area divisions related to products, please refer to: https://www.sej.co.jp/products/area/
- Information is as of the current date. Please check the Seven-Eleven website for the latest information.
Homepage URL: https://www.sej.co.jp/
### About Fruta Fruta Co., Ltd.
https://www.frutafruta.com/
Founded in 2002, Fruta Fruta is a pioneer and leading company in bringing acai to Japan for the first time. Based on the philosophy of "living with nature," the company contributes to the development of "agroforestry," a forest-creating agricultural method, through its business power, aiming to realize a sustainable society where economy and environment coexist.
The company imports Amazon fruit ingredients, mainly cultivated through agroforestry, from the Tomé-Açu General Agricultural Cooperative (CAMTA) in Brazil, and sells them to manufacturers and restaurant chains. It also develops and sells its own products under the motto of "natural, fresh, delicious, and authentic."
The lineup includes two types: "Acai Bowl Energy," which provides a daily allowance of iron, and "Guava Energy," which provides a daily allowance of Vitamin C. These are healthy energy drinks with a delicious and easy-to-drink taste, offering a daily supply of iron or Vitamin C, and featuring an attractive, easy-to-pick-up design. Please enjoy these new energy drinks that support your nutrition when you want to refresh your mood or need an extra boost during your busy daily life.
### Background of Product Supervision
While energy drinks are often consumed when one needs an extra push or a change of pace, there are also calls for caution regarding excessive consumption.
In response to this background, and to offer new value that can be enjoyed with peace of mind, this collaboration was realized when Seven-Eleven Japan resonated with our philosophy as a pioneer of acai, which is "to preserve nature's blessings and pursue the authentic taste of ingredients." The fusion of our company's high-quality fruit ingredients and Seven-Eleven Japan's excellent product development capabilities has resulted in an unprecedented "healthy energy drink" that responds to the growing health consciousness.
### Product Details
#### BloomyPLUS Acai Bowl Energy
- An energy drink with an easy-to-drink taste, just like a popular acai bowl transformed into a beverage.
- One bottle provides a daily allowance of iron.
#### BloomyPLUS Guava Energy
- An energy drink using the tropical fruit "guava," providing a daily allowance of Vitamin C.
- It features a fruity and rich aroma.
- Selling Price: 198 yen each (213.84 yen including tax)
- Volume: 250ml each
- Release Date: Sequentially released from Tuesday, April 28, 2026
- Sales Channel: Seven-Eleven stores nationwide
### Comment from Seven-Eleven Product Development Manager
"We developed a 'natural, nutrient-rich energy drink' that can be enjoyed with peace of mind, prompted by feedback from customers who felt hesitant about consuming energy drinks due to concerns about their health effects, even though they desired a refresh. By using Fruta Fruta's carefully selected acai and guava, we have created a drink that is easy to consume even for those who dislike the unique taste of energy drinks. Please try these new energy drinks that support easy iron and Vitamin C supplementation."
- Prices may vary by store.
- Tax-inclusive prices are indicated with an 8% consumption tax rate applied under the reduced tax rate system.
- Products may be out of stock or discontinued at stores due to limited quantities or various circumstances.
- Some products may not be available or may have different names/specifications depending on the store.
- Images are for illustration purposes only.
- For sales area divisions related to products, please refer to: https://www.sej.co.jp/products/area/
- Information is as of the current date. Please check the Seven-Eleven website for the latest information.
Homepage URL: https://www.sej.co.jp/
### About Fruta Fruta Co., Ltd.
https://www.frutafruta.com/
Founded in 2002, Fruta Fruta is a pioneer and leading company in bringing acai to Japan for the first time. Based on the philosophy of "living with nature," the company contributes to the development of "agroforestry," a forest-creating agricultural method, through its business power, aiming to realize a sustainable society where economy and environment coexist.
The company imports Amazon fruit ingredients, mainly cultivated through agroforestry, from the Tomé-Açu General Agricultural Cooperative (CAMTA) in Brazil, and sells them to manufacturers and restaurant chains. It also develops and sells its own products under the motto of "natural, fresh, delicious, and authentic."