Fruta Fruta Signs MOU with Taiwan's KFS for Manufacturing and Sales Licensing in Taiwan and Thailand
Fruta Fruta has signed a Memorandum of Understanding (MOU) with KEE Fresh & Safe Foodtech Co., Ltd. (KFS), a Taiwanese food processor, to establish local production and sales networks in Taiwan and Thailand. By leveraging KFS's advanced HPP (High Pressure Processing) technology, Fruta Fruta aims to supply fresh, high-quality Acai products while reducing logistics costs and catering to the growing health consciousness in Asia.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 00:30
- 🔍 Collected: April 27, 2026 at 16:01
- 🤖 AI Analyzed: April 28, 2026 at 00:10 (8h 8m after Collected)
Fruta Fruta, Inc. (hereinafter "the Company") hereby announces that it has entered into a Memorandum of Understanding (MOU) with KEE Fresh & Safe Foodtech Co., Ltd. (hereinafter "KFS"), a food manufacturer based in Taiwan, regarding manufacturing and sales licensing of the Company's brand products in the Taiwan and Thailand markets, as well as sales agency agreements.
1. Purpose and Background of the MOU
The Company positions the global expansion of high-quality Amazonian fruits grown through agroforestry as a key challenge in its mid-to-long-term growth strategy. In recent years, health consciousness has been rising rapidly not only in Japan but also across Asia, particularly in Taiwan and Thailand, leading to a significant expansion in demand for the Company's core Acai-related products. To capture this robust demand and achieve full-scale entry into overseas markets, the Company determined that partnership with a strong, locally rooted partner is essential.
KFS, the partner company, has maintained a strong relationship of trust with Fruta Fruta since signing a basic sales contract and OEM production agreement in 2017. KFS is a pioneer of HPP (High Pressure Processing) technology in Asia, possessing advanced expertise in sterilizing food without heat. This technology is critical for realizing "Clean Label" products—those that maintain the original flavor and high nutritional value of Acai without using any additives. By granting KFS the manufacturing and sales licenses, a local production and local consumption supply chain will be established. This will significantly reduce international logistics costs, mitigate currency fluctuation risks, and shorten lead times, enabling the provision of fresher products.
Furthermore, by granting KFS exclusive sales rights in the Taiwan market, the Company expects to rapidly acquire market share by maximizing the use of KFS's powerful sales network. By fusing the Company's brand power and high-quality Acai ingredients with KFS's superior manufacturing technology and robust local sales network, the Company aims to secure a dominant share in Taiwan and Thailand and further scale its business.
2. Overview of the MOU
This MOU serves as a basic agreement leading toward the formal "Manufacturing License Agreement" and "Sales Agency Agreement" scheduled for the future.
3. Profile of the Partner
KFS is a specialized food processing manufacturer based in Taiwan, featuring Asia's first and largest contract HPP processing facility. They specialize in manufacturing "additive-free" foods that retain freshness, flavor, and nutrients by sterilizing at 6,000 bars of pressure without heat. In addition to their own cold-pressed juice brands and frozen fruit purees, they have a long track record as an OEM partner for the Company with world-standard safety.
4. Future Outlook
Based on this MOU, both companies will proceed with detailed discussions toward the final conclusion of the agreements. The impact on current fiscal results is expected to be minor, but it is believed this will significantly contribute to the growth of the Company's overseas business and expansion of new revenue bases in the mid-to-long term. Any matters requiring public disclosure will be announced promptly.
1. Purpose and Background of the MOU
The Company positions the global expansion of high-quality Amazonian fruits grown through agroforestry as a key challenge in its mid-to-long-term growth strategy. In recent years, health consciousness has been rising rapidly not only in Japan but also across Asia, particularly in Taiwan and Thailand, leading to a significant expansion in demand for the Company's core Acai-related products. To capture this robust demand and achieve full-scale entry into overseas markets, the Company determined that partnership with a strong, locally rooted partner is essential.
KFS, the partner company, has maintained a strong relationship of trust with Fruta Fruta since signing a basic sales contract and OEM production agreement in 2017. KFS is a pioneer of HPP (High Pressure Processing) technology in Asia, possessing advanced expertise in sterilizing food without heat. This technology is critical for realizing "Clean Label" products—those that maintain the original flavor and high nutritional value of Acai without using any additives. By granting KFS the manufacturing and sales licenses, a local production and local consumption supply chain will be established. This will significantly reduce international logistics costs, mitigate currency fluctuation risks, and shorten lead times, enabling the provision of fresher products.
Furthermore, by granting KFS exclusive sales rights in the Taiwan market, the Company expects to rapidly acquire market share by maximizing the use of KFS's powerful sales network. By fusing the Company's brand power and high-quality Acai ingredients with KFS's superior manufacturing technology and robust local sales network, the Company aims to secure a dominant share in Taiwan and Thailand and further scale its business.
2. Overview of the MOU
This MOU serves as a basic agreement leading toward the formal "Manufacturing License Agreement" and "Sales Agency Agreement" scheduled for the future.
3. Profile of the Partner
KFS is a specialized food processing manufacturer based in Taiwan, featuring Asia's first and largest contract HPP processing facility. They specialize in manufacturing "additive-free" foods that retain freshness, flavor, and nutrients by sterilizing at 6,000 bars of pressure without heat. In addition to their own cold-pressed juice brands and frozen fruit purees, they have a long track record as an OEM partner for the Company with world-standard safety.
4. Future Outlook
Based on this MOU, both companies will proceed with detailed discussions toward the final conclusion of the agreements. The impact on current fiscal results is expected to be minor, but it is believed this will significantly contribute to the growth of the Company's overseas business and expansion of new revenue bases in the mid-to-long term. Any matters requiring public disclosure will be announced promptly.