Fried Sandwich Specialty Store "Age.3" Welcomes First Official Character "Age-san". Acrylic Keychains in 6 Varieties Now Available

Fried sandwich specialty store "Age.3 (Age-san)" has released acrylic keychains featuring the brand's first official character, "Age-san," starting from June 2026.

The motif is the cream topping on Age.3's fried sandwiches. Six characters with round, gentle appearances have been "born," each with their own name and personality. The concept is "keychains that lift your spirits a little." Attach them to your bag or keys as encouragement for yourself as you work hard every day.

[3 Appeals of the "Age-up" Age-san Keychains]

Born from Age.3's Popular Flavors

"Age-san" (whipped cream), "Matcha-san" (matcha), and "Brûlée-san" (crème brûlée). The popular creams used in the fried sandwiches have become characters with their own expressions and names. As Age.3's first official characters, they were born from the products themselves.

Every Time You See Them, Your Spirits Lift a Little

"Even on days when things don't go well, or you feel down, frying them lifts you up." – We want you to remember that "your spirits can be lifted again and again" every time you see them. These keychains carry the message that it's okay not to force yourself to be cheerful; it's enough to just look up a little bit more than yesterday.

Perfect as a Treat for Yourself or a Gift

Attach them to your bag, pouch, or keys and always be with the Age-sans. As a cheering item for yourself working hard every day. They are also recommended as a small, thoughtfulプチギフト (petit gift) to give to someone who seems a little down lately or whom you want to support, with the wish that "seeing this will lift their spirits a little."

Character Introduction

Age-san

Soft and warm. The center of the class. A reliable presence who is the first to notice someone in trouble.

Matcha-san

Calm and unhurried. The "comfort担当 (person in charge of comfort)" of the class. Quiet but observant. Likes tea time.

Brûlée-san

Somehow always popular. When you notice, everyone is looking at them. Sweet, yet strong. Seems relaxed even before a test.

Mon-san

Stylish and particular. Notices even the smallest details. A hard worker who doesn't show their effort. Perfect in photos.

Choco-san

Mood maker. Makes friends easily. Laughs a lot and moves a lot.

But a little bit lonely.

Ichigo-san

Bright and positive. Creates cuteness through effort.

Competitive but kind. Plays sports quite seriously.

The "Age-san School" Where These Characters Live

The Age-sans attend a school where they "fry" a little bit every day. They are scared to enter the oil, but if they don't go through it, they won't become crispy – It's the same with feelings. The motto is "Age-Age Positive." It's okay not to become energetic all at once; you can lift yourself up little by little. Even if you get burnt, it's experience points; you don't have to fry alone. The six characters were born from such a positive worldview.

Age-san Official Instagram

Official EC Site

Rakuten

Product Overview

Product Name: "Age-san" Acrylic Keychain

Lineup: Age-san / Matcha-san / Brûlée-san / Mon-san / Ichigo-san / Choco-san (6 varieties in total, sold individually)

Price: ¥650 each (tax included)

Release Date: Available since June 2026

Sales Stores/Channels: Age.3 Domestic Stores (Ginza, Asakusa, Harajuku, Hida Takayama, Kamo) / Online

Size: Approx. 50mm x Approx. 45mm / Thickness 3mm

Material: Acrylic (with ball chain)

<To Media Representatives>

We can accommodate tastings, in-store filming, and interviews with the representative and head chef.

Image Materials

In addition to product-only shots and store exteriors/interiors, we have prepared high-resolution images (JPEG/PNG, with compositions suitable for media features and social media posts) including photos of queues at various global stores.

We can provide the optimal image materials according to your usage needs, so please feel free to contact the PR representative below.

Contact Information ANCHOR Inc. TEL: 0948-52-6361 Mail: anchor.office3@gmail.com Official Website: https://fruits-sand-three.com/pages/age-3

Official HP

Brand Overview | What is Age.3 (Age-san)?

Age.3 was born from "FRUITS SAND THREE," a sweets brand that started in Kamo City, Fukuoka Prefecture. In 2023, they developed "fried sandwiches," a new sensation dessert combining low-sugar fresh whipped cream with a "crispy and chewy" texture, and opened their first store in Ginza, Tokyo. Since then, they have expanded their reach both domestically and internationally. Currently, in addition to Japan, they have stores in Shanghai, Sydney, Manila, Dubai, and other locations, continuing to grow globally as a Japanese-origin sweets brand.

With the recovery of inbound demand, the demand for street food in tourist destinations is increasing again. Age.3, which offers the experience of "freshly fried," is gaining support in tourist destinations both domestically and internationally due to its affinity with street food culture. Following this trend, "Age.3 HIDA TAKAYAMA" opened as a new base for enjoying "freshly made" in Hida Takayama, a tourist destination where visitors can experience Japanese street food culture.

Age.3's Valued Design for Experiencing with All Five Senses.

To move the heart at first sight.

To be surprised by the first bite.

To encounter new deliciousness as you eat.

Sight, hearing, smell, touch, taste.

FRUITS SAND THREE / Age.3 meticulously designs each experience to be enjoyed with all five senses, not just taste, but also appearance, aroma, texture, and the overall experience.

Produced by a head chef who honed their skills at Hotel Okura Tokyo, Kyoto, and Fukuoka.

While emphasizing the quality of ingredients that stand out precisely because of their simplicity, we also prioritize visual beauty, such as the arrangement of fruits and color balance. We pursue uncompromising sweets, down to the melt-in-your-mouth texture and crispness, and even calorie count.

Kohei Matsushita, Managing Director

Profile

Born in Fukuoka Prefecture in 1994. He became interested in cooking after seeing his mother's happy smile when he helped in the kitchen as a child. Aspiring to a career in food, he studied at a culinary and pastry school, and then began his training in 2014 at "Yamazato" Japanese restaurant at Hotel Okura Tokyo. Due to a hotel renovation, he moved to "Hotel Okura Kyoto." There, he learned Kaiseki cuisine, which expresses the seasons and worldview through ingredients and presentation. He then honed his skills at "Hotel Okura Tokyo" and "Hotel Okura Fukuoka." In 2023, he was appointed Head Chef of "FRUITS SAND THREE." Currently, as Representative and Head Chef, he develops ingredients such as whipped cream and creates new products for "Age.3," fusing the techniques cultivated in Japanese cuisine with sweets, and showcasing his skills daily.

Store Information

【NEW OPEN】 Age.3 HIDA TAKAYAMA

Address: 2-80 Honmachi, Takayama City, Gifu Prefecture, 506-0011 TEL: 080-2662-6071 Business Hours: 9:00 - 18:00

Instagram: age.3_hidatakayama

Age.3 GINZA

Sugiura Building 1F, 1-24-11 Ginza, Chuo-ku, Tokyo, 104-0061

TEL: 070-1317-7334

Business Hours: 11:00 - 19:00

Instagram: age.3_ginza

FRUITS SAND THREE / Age.3 KAMA

Bus Kuru Kamo (within the tenant building), Ushikuma 883-1, Kamo City, Fukuoka Prefecture, 820-0301

TEL: 070-4310-4439

Business Hours: 10:00 - 16:00

Instagram: fruits_sand_three

Age.3 ASAKUSA

2-7-22 Asakusa, Taito-ku, Tokyo, 111-0032

TEL: 03-6284-7136

Business Hours: 10:00 - 19:00

Instagram: age.3_asakusa

Age.3 HARAJUKU / Age.3×Q

Room 3, 1F, Q-ROOMS., 2-27-10 Jingumae, Shibuya-ku, Tokyo, 150-0001

TEL: 070-9236-1965

Business Hours: 10:00 - 19:00

Instagram: age.3_harajuku

Age.3 DUBAI

Address: Marsa Al Khor, Dubai Festival City, Dubai

Instagram: age.3_dubai

Age.3 MANILA Greenhills

Address: Greenhills Mall, Ortigas Avenue, San Juan City, Philippines

Instagram: age.3_manila

Age.3 MANILA

Address: Second Floor, The Block, SM North EDSA, Quezon City

Instagram: age.3_manila

Age.3 SYDNEY

Address: shop 96, 732 Harris Street Ultimo 2007

Instagram: age.3_sydney

Age.3 SHANGHAI

Address: Exit 3, Nanjing West Road Station, Line 2, Shanghai (Immediately outside Exit 3, Nanjing West Road Station, Subway Lines 2, 12, 13)