Ready Crew, a Business Matching Service, Explains! Organizational Techniques for Breaking Down Departmental Walls with a "Customer-Centric" Approach

Frontier Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masahiro Takahashi, hereinafter "the Company"), which operates the business matching service "Ready Crew (レディクル)", announces that Takayuki Iwata, General Manager of the Marketing Department, will be a speaker at the online conference "Why Those Measures Don't Lead to Sales: It All Starts with 'Customer Understanding.' Strategies and Measures to Implement in Your Organization Now" hosted by Synergy Marketing Inc. on July 2, 2026 (Thu).

Background of the Presentation

Increased the number of sales staff and doubled the number of marketing initiatives. Introduced the latest AI and expanded functions and services. --However, why aren't sales increasing proportionally?

Many BtoB organizations are currently facing this high wall of "discrepancy between investment and results." No matter how hard the field staff work, if their actions do not reach the hearts of customers, it all ends in vain.

The fundamental reason for this is the lack of resolution in "customer understanding," which is the starting point of strategy, and the lack of a common understanding of customers within the organization. In particular, the "lack of alignment" between the marketing and sales departments is a major factor hindering performance.

As "Ready Crew," which handles projects with a total annual budget of 110 billion yen and excels at deep customer understanding and issue extraction through "dialogue," we keenly feel the importance of customer insights that cannot be seen through superficial data alone.

In this session, Iwata, our department manager who has led marketing organizations in numerous growth companies, will propose concrete updating methods to overcome departmental walls through "customer understanding" and turn misguided actions into solid sales.

Key Points of This Session

The main theme of this session is to eliminate the gap between marketing and sales and align the organization's disparate efforts with a "customer-centric" approach. On the day, Iwata, who oversees our marketing department, will speak and explain based on real-world practices, focusing on the following two points:

"Customer Understanding" to Overcome Departmental Walls We will explain approaches to eliminate the perceptual gap between marketing and sales and align the entire organization.

Practical Application of Personas and Journeys We will present concrete methods to increase the resolution of "customer understanding," the starting point of strategy, and connect field actions to actual sales.

Event Outline

Event Name: Why Those Measures Don't Lead to Sales: It All Starts with 'Customer Understanding.' Strategies and Measures to Implement in Your Organization Now

Date and Time: July 2, 2026 (Thu) 10:00 AM - 3:30 PM (Our presentation is from 11:30 AM - 11:50 AM)

Format: Online streaming

Participation Fee: Free (advance registration required)

Organizer: Synergy Marketing Inc., Marketing Human Resource Development Business

Official Website (Registration): https://dx.synergy-marketing.co.jp/lp/dx/joint-seminar/20260702_conference/?organizationId=2841

[Speaker Profile]

Frontier Inc., Marketing Department, General Manager

Takayuki Iwata

After graduating from Waseda University, he worked in marketing and business planning at Nexway, a spin-off from Recruit Holdings' telecommunications business. After overseeing the marketing promotion department at security SaaS company Digital Arts Inc., he managed PR, marketing, and design departments at Mobils, the No. 1 company in the chatbot market, and experienced listing on the growth market. After working as a marketing manager at HRTech Kaonavi, he joined Frontier Inc. in 2025 and oversees the company's marketing department.

What is Ready Crew (レディクル)?

"Ready Crew" is a free business matching community that handles projects with a total annual budget of 110 billion yen and a cumulative total of 140,000 matching cases. It has been introduced by approximately 70% of listed companies and realizes "optimal matching" that accelerates corporate growth.

Its greatest feature is "contextual sales," which brings latent issues to light through dialogue. Through deep listening by business concierges who "skillfully draw out issues even when there are no clear concerns," it uncovers the true needs that customers themselves were not aware of.

Ready Crew Usage Examples

https://readycrew.jp/results/

[Company Overview]

Company Name: Frontier Inc.

Headquarters Location: 17F, Yebisu Garden Place Tower, 4-20-3 Yebisu, Shibuya-ku, Tokyo

Representative: Masahiro Takahashi, President and CEO

Business Activities: Operation of the business matching agent "Ready Crew"

Founded: November 2009

URL: https://frontier-gr.jp/

[Official SNS]

Facebook: https://www.facebook.com/ReadyCrew

X: https://x.com/readycrew1111 LinkedIn: https://www.linkedin.com/company/78123988/admin/dashboard/

Please note that the press releases and other information published on this page are current as of the date of announcement and may be subject to change due to the passage of time or various subsequent events.