Frontier and Four Others to Present at Seminar on Rebuilding BtoB Marketing in the AI Era

## Seminar Overview
Frontier Inc., the operator of the business matching service 'Ready Crew,' announced that Takayuki Iwata, General Manager of the Marketing Department, will present at the online seminar 'What Changes and What Remains in 2026: Rebuilding BtoB Lead Acquisition Strategies in the Age of AI,' hosted by Excite Inc. on May 26, 2026.

This seminar will reveal practical investment criteria and real-world strategies for maintaining results in a rapidly changing market.

## Traditional Lead Generation Reaches Its Limit
With the rapid adoption of generative AI, customer information-gathering behavior in B2B is at a major turning point as of 2026. Many marketing managers feel the limitations of traditional lead generation methods, such as declining website traffic due to AI search summaries (AIO) and decreased efficiency of white papers due to the flood of AI-generated content.

Which channels should companies invest in with limited resources? What have we learned from data collected through 'Ready Crew,' which handles 110 billion JPY in annual deals? This seminar will go beyond introducing methods to share the backend of strategic decision-making and practical investment criteria that have not been revealed before.

## The Value of 'Context Sales'
Our company has focused on 'Context Sales'—a technique that makes needs explicit through conversation—prioritizing the value of meeting and talking, without attempting to optimize away the time spent with customers. We will share our expertise on how we polished this model, where a concierge interprets context, into a sustainable system, and developed it into a BtoB infrastructure (order community).

## Event Details
- Date/Time: [Live] May 26, 2026 (Tue) 11:00-12:30
- Archive: June 2 (Tue) / June 8 (Mon), 2026, 11:00-12:30
- Participation Fee: Free
- Format: Online Webinar (FanGrowth)
- Organizer: Excite Inc.