In a Business Matching Market Expected to Grow 3.9x in 7 Years, What is the Essence of B2B Marketing, According to the Unrivaled "Ready Crew"?

Frontier Inc. (HQ: Shibuya-ku, Tokyo; President & CEO: Masahiro Takahashi), operator of the business matching service "Ready Crew," will hold a joint online seminar with Hajimari Inc. on Thursday, May 21, 2026. In this seminar, titled "Ready Crew Reveals! The Inside Story of B2B Marketing That Created an Unrivaled No. 1," Takahiro Iwata, Manager of our Marketing Department, will take the stage to disclose the strategies behind our rapid growth. Why "Ready Crew" is now revealing the inside story of its strategy: The business matching market is currently in a transformative phase, expected to exceed a market size of 300 billion yen by FY2030. Within this market, "Ready Crew" has established the industry standard, achieving the No. 1 sales share in business matching for six consecutive years. However, this journey has been one of trial and error. How did we turn initiatives that ended with harsh results, like a 0.1% appointment rate, into a robust PDCA cycle? What was the decision-making criteria for venturing into aggressive "mass investment," a rare move in the B2B domain? In this seminar, we will unveil our real investment situation, the challenges our organization faced, and the strategies that overcame them, which have never been disclosed externally before. Background of the Presentation: In an era of accelerating efficiency through technology, "trust in people" and "verbalizing issues through dialogue" are more important than ever in the business world, where decisions involving millions or tens of millions of yen are made. Our strength has been "contextual sales," where we uncover the true needs of our customers through dialogue, rather than just matching information. How did we refine this model, which deliberately avoids chasing only efficiency and uses concierges to interpret "context," into a sustainable system and grow it into a B2B infrastructure? By sharing this knowledge, we hope to provide practical hints to executives who want to establish a solid position in their own market and marketers who are looking for the next step in business growth. Event Overview: - Date & Time: Thursday, May 21, 2026, 10:00-11:00 AM - Participation Fee: Free - Format: Online Webinar - Co-hosts: Hajimari Inc., Frontier Inc. *Register here: https://biz.itpropartners.com/blog/seminar/6030/ Speaker Profile: Takahiro Iwata, Manager, Marketing Department, Frontier Inc. After graduating from Waseda University, he worked in marketing and business planning at Nexway, a spin-out from Recruit Holdings' telecommunications business. After overseeing the marketing promotion department at security SaaS provider Digital Arts, he managed the PR, marketing, and design departments at Mobilus, the top-selling chatbot in the market, and experienced its listing on the Growth market. After serving as a marketing manager at HRTech company Kaonavi, he joined Frontier Inc. in 2025, where he now oversees the marketing department. What is Ready Crew? "Ready Crew" is one of Japan's largest business matching communities, with a track record of use by over 2,800 listed companies and handling projects worth 110 billion yen annually. Concierges with high listening and proposal skills carefully listen to challenges in all kinds of ordering tasks, such as system development and promotion. We utilize our unique network and system to introduce the optimal outsourcing partners (partner companies) for free. Ready Crew Case Studies: https://readycrew.jp/results/ Company Overview: - Company Name: Frontier Inc. - Head Office: 17F, Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo - Representative: President & CEO Masahiro Takahashi - Business: Operation of the business matching agent "Ready Crew" - Founded: November 2009 - URL: https://frontier-gr.jp/ Official SNS: - Facebook: https://www.facebook.com/ReadyCrew - X: https://x.com/readycrew1111 - LinkedIn: https://www.linkedin.com/company/78123988/admin/dashboard/ The press releases and other information on this page are current as of the date of announcement and may change over time or due to various subsequent events. Please be aware of this in advance.