Frontage Wins Two Awards at the Asia Pacific Advertising Festival 'ADFEST 2026' for 'My Own'
Frontage's planned and produced work 'My Own' for the Yokohama City School for the Blind won Silver and Bronze awards at ADFEST 2026, Asia's premier creative festival.
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- 📰 Published: April 6, 2026 at 20:30
- 🔍 Collected: April 6, 2026 at 12:00
- 🤖 AI Analyzed: April 21, 2026 at 02:52 (350h 52m after Collected)
Frontage Inc. (Minato-ku, Tokyo, Representative Director, President & CCO: Kotaro Shimada, hereafter Frontage) announces that its planned and produced work 'My Own' has won awards in the following two categories at 'ADFEST 2026'.
ADFEST (Asia Pacific Advertising Festival) is Asia's only international creative festival, established in 1998. This year, under the theme 'Human+', it was held from Thursday, March 19 to Saturday, March 21, 2026, in Pattaya, Thailand. Award-winning works were announced from among 1,405 entries across 21 categories.
## Award Summary
* **Work Title: My Own**
* Categories:
* DESIGN LOTUS: SILVER
* PRINT & OUTDOOR CRAFT LOTUS: BRONZE
* Advertiser: Yokohama City School for the Blind
* Work Details: https://www.frontage.jp/work/MyOwn.html
* Comment from the person in charge:
This project started with the perspective of how to communicate the educational policy of the Yokohama City School for the Blind to school affiliates and educational professionals (the school was the venue for the 66th National Conference on Education for the Partially Sighted).
The school genuinely responds to the detailed gradations of disabilities and individualities of its students. We aimed to display this attitude as posters within the school to spark dialogue with visitors. During production, we took on the challenge of visualizing the different ways of seeing and feeling of each individual, obtained from interviews with visually impaired students. Through the craft of illustrator Ai Shinomiya, it has been elevated into an expression that conveys the very differences in individual perspectives.
We hope this award will serve as an opportunity for the school's educational policies and initiatives to become more widely known. Additionally, our entire team is honored that a series of achievements, including this award, contributed to the Dentsu Group, to which our company belongs, winning Network of the Year.
ADFEST (Asia Pacific Advertising Festival) is Asia's only international creative festival, established in 1998. This year, under the theme 'Human+', it was held from Thursday, March 19 to Saturday, March 21, 2026, in Pattaya, Thailand. Award-winning works were announced from among 1,405 entries across 21 categories.
## Award Summary
* **Work Title: My Own**
* Categories:
* DESIGN LOTUS: SILVER
* PRINT & OUTDOOR CRAFT LOTUS: BRONZE
* Advertiser: Yokohama City School for the Blind
* Work Details: https://www.frontage.jp/work/MyOwn.html
* Comment from the person in charge:
This project started with the perspective of how to communicate the educational policy of the Yokohama City School for the Blind to school affiliates and educational professionals (the school was the venue for the 66th National Conference on Education for the Partially Sighted).
The school genuinely responds to the detailed gradations of disabilities and individualities of its students. We aimed to display this attitude as posters within the school to spark dialogue with visitors. During production, we took on the challenge of visualizing the different ways of seeing and feeling of each individual, obtained from interviews with visually impaired students. Through the craft of illustrator Ai Shinomiya, it has been elevated into an expression that conveys the very differences in individual perspectives.
We hope this award will serve as an opportunity for the school's educational policies and initiatives to become more widely known. Additionally, our entire team is honored that a series of achievements, including this award, contributed to the Dentsu Group, to which our company belongs, winning Network of the Year.