Frogwell Releases March 2026 Analysis Report on Medical Institution Master Data Changes: 134 New Clinics Opened, Part-Time Physicians Increase in Urban Areas

Frogwell Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Naoya Kotani), a company specializing in medical data analysis and system integration support, has released the 'March 2026 Medical Institution Master Data Change Analysis Report' using updated data from its proprietary 'Medical Institution Master' database.

The report integrates both national trends and regional breakdowns by prefecture. It delivers the latest market insights to medical device manufacturers and pharmaceutical companies struggling with daily sales list updates, while offering best practices for leveraging master data to prevent duplication, avoid data fragmentation, and create new sales opportunities.

[Background: Challenges in Healthcare Sales Data]

Maintaining up-to-date and accurate contact lists is essential for sales activities targeting medical institutions. However, many B2B companies face the following challenges:

Changes in 'Medical Institution Codes' due to relocation or ownership changes result in fragmented or duplicated customer data

Manual list updates and data consolidation using Excel consume significant time and effort

Although SFA (Sales Force Automation) systems like Salesforce have been introduced, data maintenance lags, limiting effective utilization

It is difficult to make objective, data-driven decisions about which facilities in which areas to approach

To address these challenges, Frogwell provides a high-precision 'Medical Institution Master' that uses proprietary management codes to seamlessly link historical and current data. This report aims to provide industry stakeholders with fixed-point observations of the latest market changes derived from the company’s monthly 'change data' extraction, supporting informed decision-making.

[Key Topics in the March 2026 Report]

The analysis is based on Frogwell’s proprietary processed 'medical' change data derived from public data released by the Ministry of Health, Labour and Welfare. The main changes in March 2026 are as follows:

■ 134 new clinics opened, concentrated in the Kanto-Shinetsu region (especially Tokyo)

A total of 134 new medical facilities opened nationwide. By region, Kanto-Shinetsu led with 56 openings (41.8% of the national total), of which Tokyo accounted for 40. This indicates a concentration of new clinics—and high demand for new equipment and services—in specific areas.

■ Over 1,400 facilities nationwide saw an increase in part-time physicians

A total of 2,479 facilities experienced changes in physician staffing. Among them, 1,445 facilities saw an increase in part-time physicians, compared to 420 facilities with more full-time physicians. Facilities with staffing changes were concentrated in urban areas such as Tokyo, Kanagawa Prefecture, and Osaka Prefecture, reflecting shifts in healthcare staffing models and the advancement of diverse work styles.

■ Signs of capital investment, including clinic-to-hospital expansions

This month also saw cases of clinics expanding into hospitals (increasing bed capacity). In terms of changes in medical departments (248 nationwide), additions of 'Cardiology' and 'Neurology' were particularly notable in the Kanto-Shinetsu region. These changes indicate growing demand for specialized medical equipment and enterprise-wide systems.

▼ Full report with detailed charts and regional trends:

National Version: https://frogwell.co.jp/blogs/202603-masterdata/

Prefecture Version: https://frogwell.co.jp/blogs/202603-masterdata-region/

[Recommended for Companies Facing These Challenges]

This report and our support services are ideal for companies facing the following issues:

Customer data in internal systems (SFA/CRM) is duplicated or fragmented due to changes in medical institution codes

Sales list updates are handled manually and inconsistently, preventing timely sharing of the latest information across sales teams

You want to detect changes such as hospital expansions or new departments early and approach before competitors

You aim to develop efficient sales and marketing strategies tailored to regional characteristics (e.g., clinic concentration, bed capacity changes)

You lack in-house expertise for collecting and processing healthcare-related data

[Consultation Services Offered by Frogwell]

Frogwell provides more than just data—we offer tailored support to address your business challenges. Even in early stages where specific requirements are not yet defined, we can assist with current-state assessments. Feel free to contact us.

Provision of Medical Institution Master (Free and Paid Versions)

Creation of customized lists filtered by specific regions, medical specialties, or other criteria

Integration and linkage between medical institution master data and SFA/CRM systems such as Salesforce, including data cleaning

Visualization of sales and customer data, and design of dashboards and reports

Analysis and business process design using healthcare open data (e.g., DPC data, hospital bed function reports)

Business process optimization prior to Salesforce implementation, and support for improving and stabilizing existing environments

[About the Medical Institution Master Service]

We offer two service tiers based on your needs. Free samples are available upon request.

Free Version: Provides basic information from MHLW public data (limited to medical institutions, pharmaceutical and medical device manufacturers, and distributors)

Paid Version: Includes proprietary detailed data such as secondary medical care zones, subdivided specialty fields, claim-based departments, and latitude/longitude—ideal for in-depth analysis and system integration.

▼ For those who wish to organize their current sales data usage or discuss collaboration:

(Note: Certain conditions apply, and submission of an application form is required.)

[Future Outlook]

Frogwell will continue to publish monthly analysis results of change data, including both national and prefectural versions. We aim not only to present data but to interpret changes in the healthcare field and deliver valuable insights that help readers solve business challenges. Leveraging our expertise in data utilization and system development, we will strongly support corporate digital transformation (DX) initiatives.

[Company Overview]

Company Name: Frogwell Co., Ltd.

Representative: Naoya Kotani

Founded: May 2010

Headquarters: 10F, Akasaka Intercity, 1-11-44 Akasaka, Minato-ku, Tokyo 107-0052

◆ Business Activities

- System development for manufacturers and distributors

- Salesforce solution development and implementation support

- Data analysis and consulting

- Collection and processing of healthcare-related data