Former Japan National Team Captain Yuji Nakazawa to Guest at Japan Frito-Lay's Exclusive Campaign for a Chance to Win Entry to a FIFA World Cup 2026 Public Viewing
Japan Frito-Lay, the official snack partner for the FIFA World Cup 2026, is launching an exclusive social media campaign in Japan. Sixty winners will be chosen by lottery to attend a public viewing of a Japan national team match, joined by former national team captain Yuji Nakazawa. The event will take place in Shibuya on June 21, 2026, and will include perks like all-you-can-eat Frito-Lay snacks.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 20:00
- 🔍 Collected: May 22, 2026 at 11:31
- 🤖 AI Analyzed: May 23, 2026 at 09:26 (21h 54m after Collected)
Japan Frito-Lay Ltd. (a Calbee Group company, headquarters: Koga, Ibaraki; Chairman, President & CEO: Hidenori Ishibe), the Japanese distributor of the potato chip brand Lay's which is sold in over 100 countries, is currently running the 'FIFA World Cup 26 Japan Frito-Lay Campaign,' an exclusive promotion in Japan for the Frito-Lay brand, the official snack of the FIFA World Cup 2026. The company has now decided to launch a new social media campaign where 60 lucky people can win tickets to a public viewing of a Japan national team match in the FIFA World Cup 2026. Former Japan national team captain Yuji Nakazawa will be a guest, allowing attendees to enjoy the match with him. Additionally, there will be all-you-can-eat Frito-Lay snacks and an event with special prizes.
■ Let's Savor the World Together! 'FIFA World Cup 26 Japan Frito-Lay Campaign' Overview
From those who follow and repost on the official Japan Frito-Lay X (formerly Twitter) account, 30 pairs (60 people) will be invited to the public viewing by lottery. Let's send passionate support to the Japan national team with "Lay's," "Doritos," "Cheetos," and "Mike Popcorn"!
【Event Overview】
Date: Sunday, June 21, 2026, 12:00 PM - 4:00 PM (Doors open at 11:00 AM)
Venue: TORQUE SPICE & HERB, TABLE & COURT, Shibuya Stream 4F
Match: FIFA World Cup 2026 Group Stage Match 2 (Tunisia vs. Japan)
Details:
・Watch the match with former pro soccer player Yuji Nakazawa
・A showdown event with Yuji Nakazawa, available to selected participants by lottery
・A commemorative group photo session with all attendees
・All-you-can-eat Frito-Lay snacks and two free drink tickets per person
・Gifts for attendees (original face paint seals, etc.)
*Details will be sent to winners. Content is subject to change.
Organizer: Japan Frito-Lay Ltd.
【Application Period】May 22, 2026 (Fri) 1:00 PM - June 1, 2026 (Mon) 11:59 PM
【How to Apply】
① Follow the official Japan Frito-Lay X account @Fritolay_JP_CP
② Repost the corresponding campaign post
■ Expanding the Circle of Excitement with Snacks and Sports Viewing
As stated in our company's purpose, we believe snacks have the value to fill people's hearts and bodies with popping fun. By participating as the sole official snack partner for the FIFA World Cup 2026 in Japan, we aim to further spread this feeling of excitement.
This public viewing is a first for our company. Through providing an immersive viewing experience, we will unite the passionate spirit for the FIFA World Cup 2026 along with our global snack brands.
■ Yuji Nakazawa Profile
Former captain of the Japan national soccer team. After graduating high school, he studied soccer in Brazil and made his professional debut in 1999 with Verdy Kawasaki. He moved to Yokohama F. Marinos in 2002, where he was a cornerstone center-back during the club's golden era, contributing to back-to-back J1 League championships in 2003 and 2004, and winning the J.League MVP award in 2004. He played 593 J1 League matches (36 goals) and holds a record of 178 consecutive full-time appearances. For the national team, he has 110 appearances and 17 goals. He played in two World Cups, Germany 2006 and South Africa 2010, contributing to the team's advancement to the Round of 16 in 2010. He announced his retirement in January 2019 and is now active in media, primarily as a soccer commentator.
■ Must-Buy Campaign for a Chance to Win Adidas Goods for 400 People Also Underway!
A campaign is also underway where you can win Adidas FIFA World Cup 26 related goods. Purchase 300 JPY (excl. tax) or more of eligible Frito-Lay products, and apply from the campaign website with a photo of your receipt for a chance to win. We look forward to your applications.
【Application Period】April 6, 2026 (Mon) 0:00 - June 30, 2026 (Tue) 11:59 PM
■ Let's Savor the World Together! 'FIFA World Cup 26 Japan Frito-Lay Campaign' Overview
From those who follow and repost on the official Japan Frito-Lay X (formerly Twitter) account, 30 pairs (60 people) will be invited to the public viewing by lottery. Let's send passionate support to the Japan national team with "Lay's," "Doritos," "Cheetos," and "Mike Popcorn"!
【Event Overview】
Date: Sunday, June 21, 2026, 12:00 PM - 4:00 PM (Doors open at 11:00 AM)
Venue: TORQUE SPICE & HERB, TABLE & COURT, Shibuya Stream 4F
Match: FIFA World Cup 2026 Group Stage Match 2 (Tunisia vs. Japan)
Details:
・Watch the match with former pro soccer player Yuji Nakazawa
・A showdown event with Yuji Nakazawa, available to selected participants by lottery
・A commemorative group photo session with all attendees
・All-you-can-eat Frito-Lay snacks and two free drink tickets per person
・Gifts for attendees (original face paint seals, etc.)
*Details will be sent to winners. Content is subject to change.
Organizer: Japan Frito-Lay Ltd.
【Application Period】May 22, 2026 (Fri) 1:00 PM - June 1, 2026 (Mon) 11:59 PM
【How to Apply】
① Follow the official Japan Frito-Lay X account @Fritolay_JP_CP
② Repost the corresponding campaign post
■ Expanding the Circle of Excitement with Snacks and Sports Viewing
As stated in our company's purpose, we believe snacks have the value to fill people's hearts and bodies with popping fun. By participating as the sole official snack partner for the FIFA World Cup 2026 in Japan, we aim to further spread this feeling of excitement.
This public viewing is a first for our company. Through providing an immersive viewing experience, we will unite the passionate spirit for the FIFA World Cup 2026 along with our global snack brands.
■ Yuji Nakazawa Profile
Former captain of the Japan national soccer team. After graduating high school, he studied soccer in Brazil and made his professional debut in 1999 with Verdy Kawasaki. He moved to Yokohama F. Marinos in 2002, where he was a cornerstone center-back during the club's golden era, contributing to back-to-back J1 League championships in 2003 and 2004, and winning the J.League MVP award in 2004. He played 593 J1 League matches (36 goals) and holds a record of 178 consecutive full-time appearances. For the national team, he has 110 appearances and 17 goals. He played in two World Cups, Germany 2006 and South Africa 2010, contributing to the team's advancement to the Round of 16 in 2010. He announced his retirement in January 2019 and is now active in media, primarily as a soccer commentator.
■ Must-Buy Campaign for a Chance to Win Adidas Goods for 400 People Also Underway!
A campaign is also underway where you can win Adidas FIFA World Cup 26 related goods. Purchase 300 JPY (excl. tax) or more of eligible Frito-Lay products, and apply from the campaign website with a photo of your receipt for a chance to win. We look forward to your applications.
【Application Period】April 6, 2026 (Mon) 0:00 - June 30, 2026 (Tue) 11:59 PM
FAQ
ジャパンフリトレーのFIFAワールドカップ2026キャンペーンとは何ですか？
「FIFAワールドカップ2026」の公式スナックであるジャパンフリトレーが実施する日本限定のプロモーションです。目玉として、元日本代表の中澤佑二選手と観戦できるパブリックビューイングが当たるSNSキャンペーンが含まれます。
パブリックビューイングイベントはいつ、どこで開催されますか？
2026年6月21日(日)12時より、渋谷ストリーム4階の「TORQUE SPICE & HERB, TABLE & COURT」で開催されます。
キャンペーンへの応募方法を教えてください。
2026年5月22日から6月1日までの期間中に、ジャパンフリトレーの公式Xアカウント（@Fritolay_JP_CP）をフォローし、対象のキャンペーン投稿をリポストすることで応募できます。
パブリックビューイングのゲストは誰ですか？
元サッカー日本代表キャプテンの中澤佑二さんです。参加者と一緒に試合を観戦し、対決イベントも予定されています。
他に実施中のキャンペーンはありますか？
はい、フリトレー商品を300円（税抜）以上購入したレシートで応募すると、アディダス関連グッズが400名様に当たるマストバイキャンペーンも2026年6月30日まで実施中です。