Recommended for the Spring Outing Season! Easy-to-Carry 'Doritos CUP Style Mild Salt Flavor' to Launch First at Convenience Stores Nationwide Starting Monday, April 20, 2026
Japan Frito-Lay is launching 'Doritos CUP Style Mild Salt Flavor,' a new cup-type corn snack perfect for on-the-go consumption. The product, featuring a unique 'crispy and crunchy' texture and a mild saltiness that enhances the corn's natural sweetness, will be released first in convenience stores across Japan on April 20, 2026, before a wider release on June 1, 2026. This launch is part of Doritos' strategy to expand into new eating occasions and attract a younger demographic and new customers.
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- 📰 Published: April 14, 2026 at 20:00
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 14, 2026 at 16:21 (4h 49m after Collected)
Japan Frito-Lay Co., Ltd. (a Calbee Group company, headquarters: Koga, Ibaraki; Chairman and CEO: Hideki Ishibe), which primarily manufactures and sells snack foods centered on corn snacks, will launch the cup-type 'Doritos CUP Style Mild Salt Flavor' first at convenience stores nationwide starting Monday, April 20, 2026. The product will be available at stores other than convenience stores starting Monday, June 1, 2026.
**'Doritos CUP Style Mild Salt Flavor' Product Features**
'Doritos CUP Style Mild Salt Flavor' is a product that offers a pleasant, multi-layered 'crispy and crunchy' texture due to its S-shaped three-dimensional form, and a mild salt flavor that brings out the sweetness and umami of the corn. You can enjoy both 'crispy' and 'crunchy' textures at the same time, creating an addictive experience that you won't get tired of. Furthermore, while the flavor is simple, the exquisite salt balance enhances the aroma and sweetness of the corn, making it an irresistibly delicious snack that you can't stop eating. It's a very satisfying item that becomes more fulfilling the more you eat.
The cup type is a container form that is easier to carry than the bag type as it takes up less space, making it recommended for various scenes such as spring outings, as a companion for alcoholic beverages, or to satisfy small hunger pangs during remote work. Additionally, it can be enjoyed deliciously when paired with a salad.
**【Product Specifications】**
**Product Name:** 'Doritos CUP Style Mild Salt Flavor'
| Content Volume | (Energy) | Price | Release Date | Sales Area |
| :--- | :--- | :--- | :--- | :--- |
| 58g | (312kcal per cup) | Open (Suggested price around 175 yen, tax included) | Convenience stores: Monday, April 20, 2026
Other than convenience stores: Monday, June 1, 2026 | Nationwide | *The actual release date may be slightly delayed depending on the retailer. *Depending on the store, the product may not be available or may be sold out. **Development Background** With its unconventional, free-thinking, and bold style, 'Doritos' is strengthening its proposals for new food domains beyond the scope of snacks, and its enjoyment as a light meal or meal is expanding. Furthermore, its sales scale continues to grow, having expanded by approximately 2.7 times (*1) over the past five years. The 'CUP Style' series was launched in April 2023 to expand the eating occasions for 'Doritos'. It was renewed in April 2025 and is a series that has particularly strong support from the younger generation within the 'Doritos' brand. Also, because it often provides an opportunity for new customers to pick up the product, we are now launching the first 'Mild Salt Flavor' in the 'CUP Style' series as a new flavor. To match the three-dimensional shape of the dough, we went through numerous trials to find the salt content that would deliver the most delicious taste, making fine adjustments in units of 0.x percent to achieve an exquisite salt balance. We will continue to strive to enhance the enjoyment of the 'Doritos' brand by strengthening proposals that broaden eating occasions. (*1) Intage SRI+, Snack Market, All Japan, All Business Formats, Estimated Sales Value (Amount), April 2019 - March 2025 **New products and ways to enjoy Doritos are also being shared on the official Doritos Instagram account!** As an account to connect with our fans, we post a variety of content, including product information, life with Doritos, and easy and delicious arrangement recipes. ▼Account Name: Doritos_Japan (ドリトス) https://www.instagram.com/doritos_jpn/ **About 'Doritos'** Under the brand message 'FOR THE BOLD,' 'Doritos' is the world's No. 1 (*2) tortilla chip brand, launched in the United States in 1966 by Frito-Lay, one of the world's largest snack manufacturers. It was launched in Japan in 1987, establishing the tortilla chip category in the Japanese snack market. The tortilla chips are characterized by their unique crispy texture and savory flavor, made from an original dough of whole ground corn that is flattened, oven-baked, and then fried. 'Doritos' Brand Page: https://www.fritolay.co.jp/ourbrands/doritos/ (*2) Source: Euromonitor International; Snack Foods 2026 edition; based on the company's definition of tortilla chips; brand share (%); 2025 total retail sales value. **【Classic Lineup】** **About Japan Frito-Lay** Our company was established in 1957 as the first popcorn manufacturing and sales company in Japan. Subsequently, after being a joint venture with PepsiCo and a Japanese company, it became a 100% subsidiary of PepsiCo in 1990, changing its name to Japan Frito-Lay Co., Ltd. Since 2009, it has been a wholly-owned subsidiary of Calbee, Inc. With 'Mike Popcorn,' 'Doritos,' and 'Cheetos' as its main products, the company has achieved the No. 1 share (*3) in the corn snack market category. Official Website: https://www.fritolay.co.jp/ (*3) Intage SRI+, Corn Snack Market, April 2024 - March 2025, Cumulative Sales Amount
Other than convenience stores: Monday, June 1, 2026 | Nationwide | *The actual release date may be slightly delayed depending on the retailer. *Depending on the store, the product may not be available or may be sold out. **Development Background** With its unconventional, free-thinking, and bold style, 'Doritos' is strengthening its proposals for new food domains beyond the scope of snacks, and its enjoyment as a light meal or meal is expanding. Furthermore, its sales scale continues to grow, having expanded by approximately 2.7 times (*1) over the past five years. The 'CUP Style' series was launched in April 2023 to expand the eating occasions for 'Doritos'. It was renewed in April 2025 and is a series that has particularly strong support from the younger generation within the 'Doritos' brand. Also, because it often provides an opportunity for new customers to pick up the product, we are now launching the first 'Mild Salt Flavor' in the 'CUP Style' series as a new flavor. To match the three-dimensional shape of the dough, we went through numerous trials to find the salt content that would deliver the most delicious taste, making fine adjustments in units of 0.x percent to achieve an exquisite salt balance. We will continue to strive to enhance the enjoyment of the 'Doritos' brand by strengthening proposals that broaden eating occasions. (*1) Intage SRI+, Snack Market, All Japan, All Business Formats, Estimated Sales Value (Amount), April 2019 - March 2025 **New products and ways to enjoy Doritos are also being shared on the official Doritos Instagram account!** As an account to connect with our fans, we post a variety of content, including product information, life with Doritos, and easy and delicious arrangement recipes. ▼Account Name: Doritos_Japan (ドリトス) https://www.instagram.com/doritos_jpn/ **About 'Doritos'** Under the brand message 'FOR THE BOLD,' 'Doritos' is the world's No. 1 (*2) tortilla chip brand, launched in the United States in 1966 by Frito-Lay, one of the world's largest snack manufacturers. It was launched in Japan in 1987, establishing the tortilla chip category in the Japanese snack market. The tortilla chips are characterized by their unique crispy texture and savory flavor, made from an original dough of whole ground corn that is flattened, oven-baked, and then fried. 'Doritos' Brand Page: https://www.fritolay.co.jp/ourbrands/doritos/ (*2) Source: Euromonitor International; Snack Foods 2026 edition; based on the company's definition of tortilla chips; brand share (%); 2025 total retail sales value. **【Classic Lineup】** **About Japan Frito-Lay** Our company was established in 1957 as the first popcorn manufacturing and sales company in Japan. Subsequently, after being a joint venture with PepsiCo and a Japanese company, it became a 100% subsidiary of PepsiCo in 1990, changing its name to Japan Frito-Lay Co., Ltd. Since 2009, it has been a wholly-owned subsidiary of Calbee, Inc. With 'Mike Popcorn,' 'Doritos,' and 'Cheetos' as its main products, the company has achieved the No. 1 share (*3) in the corn snack market category. Official Website: https://www.fritolay.co.jp/ (*3) Intage SRI+, Corn Snack Market, April 2024 - March 2025, Cumulative Sales Amount