Let's get excited about Frito-Lay snacks and "FIFA World Cup 2026"! "FIFA World Cup 2026" Japan-exclusive campaign starts from Monday, April 6, 2026

Japan Frito-Lay Co., Ltd. (Calbee Group, Headquarters: Koga City, Ibaraki Prefecture, Representative Director and President: Hideki Ishibe), which sells Lay's potato chips, a brand sold in over 100 countries worldwide, in Japan, will hold the second phase of a Japan-exclusive campaign for Lay's, Ruffles, Doritos, Cheetos, and Mike Popcorn, which are official snacks of the "FIFA World Cup 2026" starting in June 2026. The 'FIFA World Cup 26 Japan Frito-Lay Campaign' will be held from Monday, April 6, 2026, offering Adidas goods to 400 winners.

Our company manufactures and sells Doritos, Cheetos, and Mike Popcorn, and imports and sells Lay's and Ruffles in Japan under license from Frito-Lay. In this campaign, 400 people who purchase Frito-Lay snacks and apply will be selected by lottery to receive Adidas products with the "FIFA World Cup 2026" emblem, such as original T-shirts, scarves, and replica official match balls.

You can enjoy sharing Frito-Lay snacks with Adidas goods while watching matches at the stadium or at home with friends and family. We will work to make the "FIFA World Cup 2026," a global sporting event, exciting together with world-renowned snack brands.

We look forward to your applications.

■ Win Adidas goods! 'FIFA World Cup 26 Japan Frito-Lay Campaign' Overview

During the application period, 400 people in total will be selected by lottery to receive Adidas FIFA World Cup 26 related goods from prizes A to C, among those who purchase Frito-Lay products totaling 300 yen (tax included) or more and apply from the campaign website with a photo of their receipt.

Apply and enjoy the global sporting event!

[Campaign Website]

https://fritolay-cp2026.jp/?utm_source=release&utm_medium=news&utm_campaign=fritolay-cp2026

[Application Period] Monday, April 6, 2026, 0:00 - Tuesday, June 30, 2026, 23:59
[How to Apply] Please prepare a receipt including the purchase of eligible products and apply from the campaign website.

① Enter your survey responses and required information (name, email address, phone number, address).

② Agree to the "Application Terms and Conditions and Handling of Personal Information," upload the receipt image, and select your desired prize.

③ Confirm the entered details and click "Send." Your application is complete.

[Eligible Brands and Products]

・ "Lay's"

・ "Ruffles"

・...